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Richard Dannenberg
Works at DP Marketing Services
Attended University of Georgia
Lives in Perry, GA
87 followers|21,777 views
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Richard Dannenberg

Sales & Marketing  - 
 
Ever had one of those projects that starts out bad then becomes a total disaster? What can printers learn from the stories we really can't even tell? #print #marketing  
Occasional disasters happen. Every printing company has stories that really just can't be told. How you react can help shape your brand and your reputation.
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Richard Dannenberg

Sales & Marketing  - 
 
Does your printing business really need social media pages? It may sound counter-intuitive,  but social media places don't fit every business model. Her's another approach: 
Social media pages aren't for all businesses. Here's another social media strategy that could make better sense for your company.
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Richard Dannenberg

Sales & Marketing  - 
 
Have you participated in the #marketprint experiment yet?

It's a (very) short weekly survey intended to generate data about how printers are marketing their businesses. Just a couple of days left to answer the first question. Here's a blog post with more info and a link to the form.
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Richard Dannenberg

Sales & Marketing  - 
 
Is your printing company website a monster under the bed? Monsters are scary things, and frankly, so are a lot of print company websites. Your website should be the hub of your marketing activity. Is it time to make friends with the monster?
Most printing company websites could use some attention. Is your website a marketing hub or a monster under the bed?
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Richard Dannenberg

General Discussion  - 
 
Have you seen this? A planned amendment to HR 997 could produce massive increased demand for American printing companies. Here are the detailed changes to the bill, scheduled for the House floor on April 1. http://dpmktg.com/hr-997-amendment/
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Richard Dannenberg

Sales & Marketing  - 
 
What Happens When You Apply Process Thinking to Print Sales?
Here’s part 2 of a series on how a subtle shift in thinking can produce results for printers. Hint: It’s process, not projects.
A subtle shift from project to process thinking can help printers improve their sales and marketing efforts and generate new ideas for customers.
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Richard Dannenberg

General Discussion  - 
 
What happens when you combine audacity and tenacity? Sometimes you come across a great story that needs to be shared. Here's one about a very determined French widow that provides some great lessons for marketers and business owners.
The fascinating story of Mme. Barbe-Nicole Clicquot's introduction of champagne during the Napoleonic Wars provides lessons for entrepreneurs and marketers.
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Richard Dannenberg

Sales & Marketing  - 
 
Last couple of days for #marketprint survey question 2. Are sales and marketing separate functions in your company? Chime in and help generate some data for printing company marketers!
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6/29/15 – MarketPrint Question 2The #marketprint survey is intended to gather information about how printing companies and print-related companies market their businesses. Please participate only if your business falls into these categories. For more information about the survey, contact Richard Dannenberg at richard@dpmktg.com. Thanks to Christine Alexander for this week's question:
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Richard Dannenberg

Sales & Marketing  - 
 
#MarketPrint Data – Marketing Plans? Not so much . . .

Of 18 respondents to the first #marketprint survey, 7 stated that they have a marketing plan. Of the 7, only 3 have a written plan. Key comment for the first question: “Yes, (a plan) is necessary, (but) it seems that other people’s business always takes priority.”

Join in to the #marketprint experiment with this week’s question: Are sales and marketing separate job functions at your company?
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Here's a link to this week's survey: http://goo.gl/forms/9Z6l0pLCKC
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Richard Dannenberg

Sales & Marketing  - 
 
A New Experiment: Let's get some data about how printing companies market their businesses.

The #marketprint survey is a simple idea – a couple of questions each week about how printers market their services. It's open (no registration required) and the answers and comments will be shared via G+ and on other social channels. Please join in and share. Here's more info:
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Here's a direct link to the survey form: http://goo.gl/forms/ioq6zX1lLs
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Richard Dannenberg

Sales & Marketing  - 
 
It’s Difficult for Printers to Measure Inbound Marketing

Printers and SMBs don’t have the manpower and budget to measure like Amazon, but there are some options. Here’s Part 5 of our Inbound Marketing Series.
Measurement of an inbound marketing program is difficult for small businesses, but it's important to know what's working. Here's how to start.
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Richard Dannenberg

Shared publicly  - 
 
Should You Get on the Inbound Marketing Train? Inbound marketing requires some work, but there’s some good potential for small businesses. Here’s Part I of an Inbound Marketing Primer Series. http://dpmktg.com/why-should-you-consider-inbound-marketing/
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People
Have him in circles
87 people
Dot Dannenberg's profile photo
Cheryl Bochniewicz's profile photo
Matthew Parker's profile photo
Patrick Whelan's profile photo
John Balmer's profile photo
Kris Hattaway's profile photo
John Kennedy (ThreeDogLogistics)'s profile photo
John Swatz's profile photo
Marina Kuznetsova's profile photo
Education
  • University of Georgia
    1981
Basic Information
Gender
Male
Work
Occupation
Hands-on help for Small Businesses and Printing Companies
Skills
Marketing, Planning, Project Management
Employment
  • DP Marketing Services
    Owner, 2013 - present
    DP Marketing Services assists small businesses and printing companies with strategic marketing strategies and implementation of systems for improving the consistency and effectiveness of their marketing program. We also undertake specific project work for our customers.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Perry, GA
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