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Richard Brubaker
Works at Collective Responsibility
Attended Thunderbird School of Global Management
Lives in Shanghai
848 followers|197,712 views


With the release of the UN report on climate change showing that the issues faced are only going to grow faster, larger, and more frequent, I thought I would report my video on China's relationship, and reaction, to issues of climate change (and sustainability).

It is a video shot to promote a paper I recently published, so if you would like a copy feel free to send me a note and I will email to you.
Fons Tuinstra's profile photoRuston McLean's profile photo
Can you drop me a copy? I did not yet see it on your website, or did I miss anything?
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Richard Brubaker

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Behind the scenes of a 21st century TV studio

If it was good enough for the Wall Street Journal, I knew it would be good enough Al Jazeera
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When cities are unable to meet the needs of the cement industry, islands lose.

#oceans #islands #urbanization #fail  
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Richard Brubaker

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Now watching Home.  AMAZING 90 minute film on #earth , its beauty, and humanity's impact on it.  If nothing else, enjoy the scenery... stunning photography
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Just noticed that shortening your name sounds like "rich brew". I think it has (mostly) positive undertones.
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Very interesting article. Removing the 3-4 references to global warming, which this article really isn't about, friends in the US and China will benefit from the read.

For those in China, the first page is perhaps the most interesting given the increases in smog we have seen in the last 18-24.

For those in the US, the politics behind the export ban is equally interesting
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Have him in circles
848 people
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Plastic.  there is no "away"

#environment #plastic #footprint #water  
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Pretty, man!
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Interesting charts from 2014 Edelman Trust Barometer on Chinese firms

Favorable view of Chinese firms
China 76%
global avg 36 %
US 21%
UK 31%
France 25%
Germany 27%

#trust #leadership #Business #China  
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The lifecycle of a Starbucks sleeve is transporting, processing, and packaging paper, water, adhesives, oil, plastics & energy so someone can walk 5ft to table

There must be a better way

El Goyzo's profile photoHugh Geenen's profile photoRichard Brubaker's profile photoRuston McLean's profile photo
+El Goyzo They have ceramics on site.  It is part barista training (don't reach for paper cup first and ask if drinking in/ out), and it is part customer seeing these sleeves as disposable items that have no "value".

One way I have proposed (to Starbucks) is to restructure pricing so that consumers are behaviorally inclined to eitehr bring their own cup or ask for the ceramics.  Starbucks already gives a "discount" to anyone who brings in the cup, but not for taking the ceramic.  They should change that as well.
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A worthy read.

Interesting to note that customer willingness to pay is the leading factor for adapting a sustainable mindset.  PErsonally, I feel this is risky as it means investments are goign to be shorter term in focus (to meet market need), and will likely result in more greenwashing as firms miss the mark.

AND.. sad to see that <10% of executives still don't see the value of a strong sustainability strategy, but instead see it as a tax.  Gets back to my first point, and the general belief that sustainability is simply planting trees....  this absolutely needs to change.  There is a reason why DJ Sustainability Index and FTSE4Good companies outperform those that are not listed....

#sustainability #leadership  
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Have him in circles
848 people
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Asia Based Sustainability Executive and Professor
CSR, Corporate Responsibility, Sustainability, Social Innovation, Leadership, China
  • Collective Responsibility
    Founder, 2009 - present
    Founder of Shanghai based firm to design and develop corporate responsibility, sustainability, and leadership strategies, tactics, and capacity for leaders of corporations, nonprofits, and government agencies, and academic institutions.
  • China Europe International Business School
    Adjunct Professor of Sustainability and Responsible Leadership, 2009 - present
    Teach and lead the project based core course Sustainability and Responsible Leadership for 200 MBA students.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco - Tokyo - Phoenix - St Louis
Sustainability. Leadership. Innovation.
Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 10 years in Asia working to engage, inspire, and equip those around him to take their first step.

Acting as a catalyst to driving sustainability, to bring about the changes in leadership and business models, and to recalibrate old models so that new opportunities can be captured, Brubaker’s work is centered around building foundations of knowledge, understanding core issues, engaging stakeholder, and doing what it takes to move forward.

Currently, as the Managing Director of Collective Responsibility and a Visiting Professor of Sustainability at the China Europe International Business School (CEIBS), Richard is focused on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that China faces as the country’s economic growth accelerates.

To date, Brubaker has overseen the development and execution of more than 200 projects focused on solving the social, environmental, and economic challenges that are faced in Asia

Rich frequently speaks on issues of social innovation & entrepreneurship, sustainability, corporate social responsibility, and leadership, and has been interviewed by more than 50 media outlets, including: CNN, CNBC, BBC, New York Times, Financial Times, China Economic Review, Inc., Fast Company, and International Herald Tribune, and he is regularly invited to speak at leadership, social innovation, and sustainability focused conferences.

Richard holds a Masters in International Management from the Thunderbird School of Global Management, and serves as the Vice Chairman of the Corporate Social Responsibility Committee of the American Chamber of Commerce in Shanghai,
  • Thunderbird School of Global Management
    MBA, 2001
  • University of Missouri
    1992 - 1997
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