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Richard Brubaker
Works at Collective Responsibility
Attended Thunderbird School of Global Management
Lives in Shanghai
1,196 followers|511,658 views


Richard Brubaker

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As an entrepreneur, I know that one of the greatest obstacles to be faced is one’s own fear.

There are million reasons why one should do something, and in the minds of an entrepreneur, there are often another million for why one can’t.

For some, this fear is a figment of their imagination, while for others it is a keen awareness of the challenge itself. It comes from the guts, buries itself deep into the deepest recesses of the brain, and for some it is paralyzing. To truly overcome it, there are no shortcuts.

A step needs to be taken. A team needs to be built. A “minimal viable product” needs to be launched.

It is a process that I am at constant battle with, be it launching something new or working to improve one of the platforms or projects that are already out there, because as “the entrepreneur”, I often feel like every element needs to be perfect. Something that is perhaps less so with existing platforms, but when it comes to taking a new step, it really doesn’t get any easier.

For fear to be overtaken, a full step has to be taken.

With that in mind, I am happy to announce that with the launch of this post (and the video above it) a new project is ready. It is a project that isn’t exactly new, as it is something I have been playing with and trying to get it "just right", but I realized that what I was doing was stalling.

It wasn't that the clips weren't ready. I wasn't.

So here it is, #Entrepreneurs4Good, a series of videos about entrepreneurs whose mission it is to solve the challenges faced and are gracious enough to share their stories about their work.

One of which was Brian Tam, who actually challenged me on whether or not I would finish (or release) anything DURING the interview.

It is a project that for me has been really inspiring, and I honestly hope that you will be as inspired by these individuals as I have been. Inspired by their vision, their action, or just their raw courage to overcome their fears to take their first steps towards building organizations whose mission is to solve the challenges we face.

They are great people who are doing their best to do great things, and I hope that these clips do them justice!

A couple of requests.
1) If you are inspired by a particular story, or feel that others could be, please share with those who feel will be affected or interested by the clip!
2) If you know someone whose story you think could inspire others, please introduce me to them. My initial plan is to cover the APAC region, but as my travels take me to other parts of the world, I will be taking time out to meet people and you introductions would be extremely valuable.

With that, I hope that you will enjoy (or already have enjoyed) the clip!

Hope all is well and have a great week!
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Richard Brubaker

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With the recent news that China’s domestic coal consumption was understated by up to 17%, a renewed debate has begun about China’s data quality and ability to keep its commitments to reduce CO2 and…
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High material use and consumption is synonymous with the development of an economy, particularly an evolving one such as China, which over the last 20 years has focused heavily on the primary and s…
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Richard Brubaker

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Here is an awesome graphic put together by the team showing the development of subway systems in China.

When I arrived in 2002, there were only 3-4 cities had any metro at all, and only on a very limited basis. Beijing and Shanghai - only 2 lines each.

The pace by which China moves is amazing.

#publictransportation   #urbanplanning #transportation #infrastructure #sustainability  
Richard Brubaker's profile photoSamuel Zhang's profile photo
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Over the next 10-15 years, China will urbanize more than 300 million rural residents, and as this infographic shows, China's central provinces are seeing the movements first.  Thanks in large part to factories moving from the east coast to central and western provinces.

Long term, this is a good trend for China. Labor will localize, families will stay together, and domestic consumption will be unlocked.

#economics #China #demographics  
清水真衣's profile photo
Hi your research is interesting!
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20 years of labor migration in #China (1990 - 2010). #economics #labor #Demographics
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With 300 million more people set to enter China’s cities by 2030, and 700+ million in Asia, the challenges of managing the growing levels of consumer electronic waste will be a key challenge that cities around the region struggle with.

It is a challenge we outline in this post, where we speak to the recent trends and scalability of the problem, the associated environmental and social externalities, and areas we feel there is opportunity and for innovative design, investment, and collaboration.
In this post we continue our insight into the areas of the consumer waste framework in China. Last week we addressed the packaging industry and here we focus on the developing e-waste stream. By 2…
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On Monday, we addressed the rise of China’s consumer waste industry. One stream outlined was packaging, an area of waste that is facing challenges along its supply chain. Here we delve deeper into …
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Very important issue. Here in Europe garbage is already seen as a way to make money, and they are now digging up old mountains of garbage. They first solved Sicily´s problem with their garbage by shipping it to Belgium and the Netherlands, but that is not enough.
Now as users will still have to pay to get rid of our garbage, but I have already been joking with the guys collecting the stuff that next time they have to pay me, if they want my garbage.
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Here is a recent piece I wrote for Forbes on the opportunities for entrepreneurs to take the lead in solving the challenges we face with environmental, social, and economic issues.  I used food as the focus, but if you look at the role entrepreneurs are playing in finance (bitcoin), healthcare, education, and solving the various social stresses we face, I get quite excited.
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Sustainability in China has been a topic of many conversations for years now. It is a story that has been about smoggy skies and polluted skies, and as the challenges have grown, calls for a differ...
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400,000+ Chinese students left #china   in 2014 to attend college. 3x the number of 2008 #education #studyabroad  
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For those of you interested in following China's struggle with smog, here is a short post breaking down the data and offering thoughts on the sources, solutions, and the fact that comparing Beijing to London or LA is just flat wrong.

#china #environment  
Earlier this week a report by Greenpeace revealed that levels of PM2.5 within China now contribute to more premature deaths than smoking. Figures state PM2.5 accounts for an average of 90 deaths pe...
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Asia Based Sustainability Executive and Professor
CSR, Corporate Responsibility, Sustainability, Social Innovation, Leadership, China
  • Collective Responsibility
    Founder, 2009 - present
    Founder of Shanghai based firm to design and develop corporate responsibility, sustainability, and leadership strategies, tactics, and capacity for leaders of corporations, nonprofits, and government agencies, and academic institutions.
  • China Europe International Business School
    Adjunct Professor of Sustainability and Responsible Leadership, 2009 - present
    Teach and lead the project based core course Sustainability and Responsible Leadership for 200 MBA students.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco - Tokyo - Phoenix - St Louis
Sustainability. Leadership. Innovation.
Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 10 years in Asia working to engage, inspire, and equip those around him to take their first step.

Acting as a catalyst to driving sustainability, to bring about the changes in leadership and business models, and to recalibrate old models so that new opportunities can be captured, Brubaker’s work is centered around building foundations of knowledge, understanding core issues, engaging stakeholder, and doing what it takes to move forward.

Currently, as the Managing Director of Collective Responsibility and a Visiting Professor of Sustainability at the China Europe International Business School (CEIBS), Richard is focused on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that China faces as the country’s economic growth accelerates.

To date, Brubaker has overseen the development and execution of more than 200 projects focused on solving the social, environmental, and economic challenges that are faced in Asia

Rich frequently speaks on issues of social innovation & entrepreneurship, sustainability, corporate social responsibility, and leadership, and has been interviewed by more than 50 media outlets, including: CNN, CNBC, BBC, New York Times, Financial Times, China Economic Review, Inc., Fast Company, and International Herald Tribune, and he is regularly invited to speak at leadership, social innovation, and sustainability focused conferences.

Richard holds a Masters in International Management from the Thunderbird School of Global Management, and serves as the Vice Chairman of the Corporate Social Responsibility Committee of the American Chamber of Commerce in Shanghai,
  • Thunderbird School of Global Management
    MBA, 2001
  • University of Missouri
    1992 - 1997
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