American Trail Running Association
Director of Online Marketing, 2013 - present
Working with the Executive Director to grow ATRA membership, promote a new race sanctioning program and launch social media campaigns. Using email marketing, social media and our 1200+ event race calendar to drive engagement with members, sponsors and the trail running community at large. Strengthening partnerships with other leading trail running NGB's, advocacy & trade organizations including USA Track & Field, the World Mountain Running Association, the International Skyrunning Federation and the Road Runners Club of America.
US Mountain Running Team
Team Leader, 2003 - present
Along with other staff members I help determine selection races and lead the team at the World Mountain Running Championships and NACAC Mountain Running Championships. Other duties include managing social media communication as well and taking & posting race photos & videos.
5 Peaks Adventures
Operations & Marketing Consultant, 2013 - 2014
With over 10,000 participants at 21 races, 5 Peaks is the oldest and largest trail running series in Canada. Now under new ownership, we are positioned to grow our existing trail running and snowshoe events as well as expand in the US market. 5 Peaks is dedicated to providing fulfilling outdoor experiences for runners of all abilities and ages, helping people develop a positive relationship with movement in beautiful places.
Director of Operations, 2006 - 2011
Aisle7 delivers a personalized wellness-driven shopper marketing program providing Fresh Ideas—to enhance the shopping experience, inspire loyalty, and drive purchases—in supermarkets, drugstores, and natural product stores worldwide. I managed the technical support, fulfillment, order entry, legal & contract teams.
General Manager, 1995 - 2006
Emerson Ecologics provides healthcare professionals with the highest quality nutritional supplements, vitamins, and herbs - from the world's leading manufacturers of professional supplements. I managed day to day operations directly overseeing the eCommerce, Shipping & Receiving, Customer Service and Marketing departments.
Cross Country Ski Racer
Professional Athlete, 1992 - 1995
Raced in the 1992, 1994 & 1998 US Olympic Trials for cross country skiing. Member of the US Ski Team at the 1993 World University Games in Zakopane, Poland.
St. Lawrence University
Instructor of Electronic Music Composition, 1994 - 1995
Taught advanced composition in electronic music to upper class students. Guided students in the use of computer based composition tools to control electronic synthesizers thru MIDI (Musical Instrument Digital Interface) technology.