Whether you know it as the Internet of things, enchanted items, or smart objects, the convergence of technology and marketing and customer experience will be a technological revolution. Call it smart. It will be smart in terms of the technologies that are b...
Since social media started to make a move toward the mainstream about ten years ago, the general direction was expansive. People wanted more of everything — more friends, more fans, more followers, and just more. In fact, 'more' is the model where most mark...
By most accounts, CMOs are increasing their organizational spending on social, mobile, and analytics. One recent study places this budgetary increase at 12.2 percent over the next year. The increase is in addition to social media spending, which already acc...
- University of Nevada, RenoJournalism/Advertising/Pyschology, 1987 - 1991
- Whittier CollegePsychology, 1986 - 1987
Richard Becker (Rich) is an accredited business communicator and president of Copywrite, Ink., a strategic communication firm with experience on more than 1,000 accounts, including BlogCatalog, Carter & Burgess, City of Henderson, Fidelity Investments, McDonald’s, U.S. Air Force, and Volkswagen. He has also taught writing, editing, and social media classes at the University of Nevada, Las Vegas, for more than ten years.
As a journalist, Becker has written hundreds of magazine and newspaper articles, with his byline appearing in the Denver Post, Los Angeles Times, and publications for Simon & Schuster and Paramount Communications. He also scripted a documentary produced with PBS and contributed to five books, including “Beyond Generation X: A Practical Guide for Managers” and the American Ambulance Association’s “Public Relations Handbook.”
He has received numerous awards in his field, including dozens of Addys, EMAs, and Bronze Quills for writing, creative, and strategic direction. He has earned distinction as WIC Agency Support Person of the Year (1997), IABC/Las Vegas Communicator of the Year (1998), Las Vegas Chamber of Commerce Community Achievement Award winner (1999), and WIC Agency/Production/Public Relations Principal of the Year (2001).
Prior to Copywrite, Ink., Rich was creative director at an advertising agency in Reno and worked in the corporate communication department of a major utility. He is a graduate of the Reynolds School of Journalism at the University of Nevada, Reno.
He was also publisher and editor in chief of Key News * Las Vegas, a global industry trade publication for hospitality management and concierges. He is also publisher and editor of Liquid [Hip], an alternative review site.
- Liquid [Hip]Publisher/Editor, 2010 - present
- Copywrite, Ink.President, 1991 - present