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Richard Becker
Works at Liquid [Hip]
Attended University of Nevada, Reno
Lives in Las Vegas
1,180 followers|3,367,561 views
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Richard Becker

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While there is much more to add, the Vegas Valley Book Festival is thrilled to provide a sneak of the upcoming festival schedule. http://vegasvalleybookfestival.org/schedule/ ‪#‎vvbf‬
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Five opportunities for the next generation in education.
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How to make a topic influencer in five steps.
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One of my former employees is a finalist. Give Second Gear Sports a vote and hep them finish better than second place. http://www.fastcompany.com/3007776/drive-your-business-forward/are-you-ready-to-drive-your-business-forward
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Marketers need to pay better attention to how they make people feel, which is why silly cat videos have more appeal than most content on the web.
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Marketing and communication has a way of being reinvented over and over again, with each new and unapologetic rendition billed as a break from a seemingly blind and rigid tradition. Except they're nothing of the sort. Despite keeping things feeling fresh, most reinvention is historical revisitation.

Take some of the recent discussion revolving under brands, with the key concept being that a brand must be agile, adaptable, and seek out opportunity as opposed to a voice as personified by a logo. The argument makes sense, until you consider that the definition isn't accurate and the new idea not fresh...
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Richard Becker

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Technology Is Transforming Education Right Before Our Eyes
Education is experiencing a tech revolution , but it's only a single facet of our near future landscape. As much as some standardization  is seen as an opportunity to level the educational playing field, technology is simultaneously making education and edu...
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Five Steps To Make An Influencer Instead Of Marketing To One
While marketers continue to reach out to social media influencers in the hopes of earning easy traction, it takes much more than a popular or pretty face to capture key performance indicators. Sure, there is plenty of evidence to support  influencers have a...
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Specialization Is At The Crossroads Of Tech And Design
As tempting as it might be, don't count the Apple watch out yet. Despite the cottage industry created to deride its entry into the wearables category, sales are  steady  even if the expectations were off. The Apple watch was never going to see the same kind...
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Emerging Markets And Wealth Are Changing Consumer Behavior
While some luxury brands continue to express interest in courting Generation Y , a demographic loosely defined as those born between 1977 and 1994 in the United States, other brands are setting their sights on another segment all together. They see the next...
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What Marketers Really Need To Know About Silly Cat Videos
When describing the state of the Internet today, it's all too easy for marketers to see silly cat videos as the polar opposite of mental stimulus (myself included ). And in doing so, marketers miss the point. The popularity of silly cat videos has nothing t...
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The Most Powerful Brands Have Always Been Agile
Marketing and communication has a way of being reinvented over and over again, with each new and unapologetic rendition billed as a break from a seemingly blind and rigid tradition. Except they're nothing of the sort. Despite keeping things feeling fresh, m...
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Have him in circles
1,180 people
brad angel's profile photo
Liz Strauss's profile photo
Michael Zgurzynski's profile photo
Florence Lewis's profile photo
Scavenger Hunt Anywhere's profile photo
Bastien Verdier's profile photo
Shawn White's profile photo
Steve Garfield's profile photo
Thomas Reitz's profile photo
Education
  • University of Nevada, Reno
    Journalism/Advertising/Pyschology, 1987 - 1991
  • Whittier College
    Psychology, 1986 - 1987
Basic Information
Gender
Male
Story
Tagline
Creative strategist, writer, and serial entrepreneur.
Introduction

Richard Becker (Rich) is an accredited business communicator and president of Copywrite, Ink., a strategic communication firm with experience on more than 1,000 accounts, including BlogCatalog, Carter & Burgess, City of Henderson, Fidelity Investments, McDonald’s, U.S. Air Force, and Volkswagen. He has also taught writing, editing, and social media classes at the University of Nevada, Las Vegas, for more than ten years.

As a journalist, Becker has written hundreds of magazine and newspaper articles, with his byline appearing in the Denver Post, Los Angeles Times, and publications for Simon & Schuster and Paramount Communications. He also scripted a documentary produced with PBS and contributed to five books, including “Beyond Generation X: A Practical Guide for Managers” and the American Ambulance Association’s “Public Relations Handbook.”

Rich currently serves as a City Council-appointed commissioner on the Las Vegas Parks and Recreation Advisory Commission, social media director with AIGA Las Vegas, examiner for the IABC International Accreditation Board, and is a co-founder of BloggersUnite.org. He has also assisted more than 60 nonprofit and professional organizations, including more than nine years of service as a governor-appointed state commissioner for Nevada Volunteers (AmeriCorps).

He has received numerous awards in his field, including dozens of Addys, EMAs, and Bronze Quills for writing, creative, and strategic direction. He has earned distinction as WIC Agency Support Person of the Year (1997), IABC/Las Vegas Communicator of the Year (1998), Las Vegas Chamber of Commerce Community Achievement Award winner (1999), and WIC Agency/Production/Public Relations Principal of the Year (2001).

Prior to Copywrite, Ink., Rich was creative director at an advertising agency in Reno and worked in the corporate communication department of a major utility. He is a graduate of the Reynolds School of Journalism at the University of Nevada, Reno.

He was also publisher and editor in chief of Key News * Las Vegas, a global industry trade publication for hospitality management and concierges. He is also publisher and editor of Liquid [Hip], an alternative review site.  

Work
Occupation
President
Employment
  • Liquid [Hip]
    Publisher/Editor, 2010 - present
  • Copywrite, Ink.
    President, 1991 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Las Vegas
Previously
Milwaukee - Minneapolis - Los Angeles - Reno