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Richard Becker
Works at Liquid [Hip]
Attended University of Nevada, Reno
Lives in Las Vegas
1,159 followers|3,304,341 views
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Richard Becker

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Marketing and communication has a way of being reinvented over and over again, with each new and unapologetic rendition billed as a break from a seemingly blind and rigid tradition. Except they're nothing of the sort. Despite keeping things feeling fresh, most reinvention is historical revisitation.

Take some of the recent discussion revolving under brands, with the key concept being that a brand must be agile, adaptable, and seek out opportunity as opposed to a voice as personified by a logo. The argument makes sense, until you consider that the definition isn't accurate and the new idea not fresh...
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Richard Becker

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The Most Powerful Brands Have Always Been Agile
Marketing and communication has a way of being reinvented over and over again, with each new and unapologetic rendition billed as a break from a seemingly blind and rigid tradition. Except they're nothing of the sort. Despite keeping things feeling fresh, m...
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Richard Becker

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Five areas where communication is becoming critical to the customer experience.
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How Future Communication Will Dictate Customer Experience
If you're looking for the next disruption in marketing, consider how technology is positioning communication as the primary driver in the customer experience. The change will be truly astounding. Marketers can no longer be satisfied with the traditional fiv...
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Richard Becker

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This is great way to wrap this Friday before heading out for the weekend.
Make a positive impression with clear, concise, and grammatically-correct personal or business correspondence. This half-day program will focus on essentials such as content, flow, mechanics, spelling and punctuation. You will leave the workshop with several editing exercises you may use to ...
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Happy Friday, have a wonderful day!

#seascapephotography  
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How To Tell When Your Social Automation Becomes Social Absenteeism?
It's no secret that I'm not a fan of social automation . I generally advise clients to mostly avoid it, with "mostly" being the operative word. There are opportunities when social automation can be effective . So why do I advise clients to mostly avoid it? ...
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Richard Becker

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Five practices to help #publicrelations stop being wagged by the long tail of social media. http://bit.ly/1Bo9cUD  
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Richard Becker

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Five areas where communication is becoming critical to the customer experience.
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Richard Becker

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Ever wonder why students struggle with writing in college and then again when they enter the workforce? Wonder no more.
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So I finally got around to seeing the film that everybody's talking about, "Mad Max: Fury Road". Here are my observations on a film that might just be a cleverly camouflaged statement about the traditional roles of men and women in society . Oh, and I threw in 12 awesome alternate posters of the film (I'm just nice like that) - Happy Friday!
My observations on George Miller's "Mad Max: Fury Road" plus 12 absolutely badass alternate movie posters of the film...
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What Could A Leaner P&G Teach Us About Marketing?
It's a new discussion that isn't new . Every few years, someone wants to break up Proctor & Gamble, which is the largest publicly traded personal products company in the world. With a market capitalization of $220 billion, it's also one of the largest compa...
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People
In his circles
1,117 people
Have him in circles
1,159 people
Hadley Thom's profile photo
Brian Vickery's profile photo
K. Todd Houston's profile photo
Steve Garfield's profile photo
Tom Thornton's profile photo
gaurav bhatnagar's profile photo
emma stone's profile photo
Kevin Goodman's profile photo
Elizabeth Sosnow's profile photo
Education
  • University of Nevada, Reno
    Journalism/Advertising/Pyschology, 1987 - 1991
  • Whittier College
    Psychology, 1986 - 1987
Basic Information
Gender
Male
Story
Tagline
Creative strategist, writer, and serial entrepreneur.
Introduction

Richard Becker (Rich) is an accredited business communicator and president of Copywrite, Ink., a strategic communication firm with experience on more than 1,000 accounts, including BlogCatalog, Carter & Burgess, City of Henderson, Fidelity Investments, McDonald’s, U.S. Air Force, and Volkswagen. He has also taught writing, editing, and social media classes at the University of Nevada, Las Vegas, for more than ten years.

As a journalist, Becker has written hundreds of magazine and newspaper articles, with his byline appearing in the Denver Post, Los Angeles Times, and publications for Simon & Schuster and Paramount Communications. He also scripted a documentary produced with PBS and contributed to five books, including “Beyond Generation X: A Practical Guide for Managers” and the American Ambulance Association’s “Public Relations Handbook.”

Rich currently serves as a City Council-appointed commissioner on the Las Vegas Parks and Recreation Advisory Commission, social media director with AIGA Las Vegas, examiner for the IABC International Accreditation Board, and is a co-founder of BloggersUnite.org. He has also assisted more than 60 nonprofit and professional organizations, including more than nine years of service as a governor-appointed state commissioner for Nevada Volunteers (AmeriCorps).

He has received numerous awards in his field, including dozens of Addys, EMAs, and Bronze Quills for writing, creative, and strategic direction. He has earned distinction as WIC Agency Support Person of the Year (1997), IABC/Las Vegas Communicator of the Year (1998), Las Vegas Chamber of Commerce Community Achievement Award winner (1999), and WIC Agency/Production/Public Relations Principal of the Year (2001).

Prior to Copywrite, Ink., Rich was creative director at an advertising agency in Reno and worked in the corporate communication department of a major utility. He is a graduate of the Reynolds School of Journalism at the University of Nevada, Reno.

He was also publisher and editor in chief of Key News * Las Vegas, a global industry trade publication for hospitality management and concierges. He is also publisher and editor of Liquid [Hip], an alternative review site.  

Work
Occupation
President
Employment
  • Liquid [Hip]
    Publisher/Editor, 2010 - present
  • Copywrite, Ink.
    President, 1991 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Las Vegas
Previously
Milwaukee - Minneapolis - Los Angeles - Reno