To me, #prredefined
is much more than an intellectual or academic discussion. It's also about much more than just defining public relations.
It's also an intensely practical discussion about a fast-changing world.
To illustrate this, here are some real world job titles held by PR graduates I've taught or come to know:
'Communications Manager: Culture, Customers and Communities'
'Content Marketing Manager'
'Head of Social Media'
'Social and PR Manager' (for a digital agency)
'Digital PR and Social Account Manager' (for a digital/SEO agency)
'Director of Marketing Innovation'
'Events and Content Manager'
In other words, PR graduates are comfortable navigating the digital and marketing worlds as well as that of 'traditional' PR.
We can either stick with an outdated worldview and accept a narrow definition of public relations - or we can adapt to the changing world and realise the full potential of PR.
Which is it to be?