Cover photo
Richard Bailey
Works at University of West of England
Attended Cambridge, York
Lives in Harrogate, UK
204 followers|18,285 views


Richard Bailey

Shared publicly  - 
Advice for new and returning students.
Award-winning PR student Arianne Williams offers ten tips to new and returning PR students on how to succeed on your course. PR 'is a rewarding and interesting subject to study' but it will be a 't...
Add a comment...

Richard Bailey

Shared publicly  - 
Retiement reflection from a public relations educator.
Add a comment...

Richard Bailey

Discussion  - 
Here's an interesting post from Chris Norton and an excellent follow-up comment from Andrew Bruce Smith on the PR-SEO debate.

That fact that others want a slice of the PR action suggests to me why we need to confidently assert our value (and value our services).
Scott Guthrie (sabguthrie)'s profile photoDavid Sawyer's profile photoandy green's profile photo
Good debate.
Can I bang the drum yet again for the concept of 'iteration' - where we repeatedly check on our performance to guide the next step.
We need to be seeing training courses on 'measurement, evaluation and iteration'.
Add a comment...

Richard Bailey

Discussion  - 
This PR Week interview with Sir Martin Sorrell is essential reading. Who better to comment on PR's place in the comms and marketing mix?

'In this digital age, PR has an advantage. Campaigns for all clients increasingly resemble political campaigns. Digital and social media make communication more challenging. You can lose reputation that has taken many decades to build, in a simple click. This should put good PR at the centre of things.'
andy green's profile photo
Interesting read - and on his point about horizontal and integration I like to use the metaphor that in the jungle there are 2 animals - the hunter and the prey: the hunter has eyes on their front - very good for executing precise tasks; the prey have eyes on their side, better for scanning and monitoring their environments and survive by adjusting and responding to their environments.
The hunter sounds mnore sexy but there are more prey animals out there - and that is our role in PR - to listen and adjust to our environments to survive and thrive. All of this in the ebook #PRredefined
Add a comment...

Richard Bailey

Discussion  - 
My belated contribution to #prredefined  
Here's my belated contribution to Andy Green's #PRredefined initiative - and also to those who would separate craft from professional public relations, or internal from external comms. The interest...
Scott Guthrie (sabguthrie)'s profile photoandy green's profile photoRichard Bailey's profile photoTHINK Lyndon's profile photo
What about 'to build and maintain relationships'?
Add a comment...

Richard Bailey

Shared publicly  - 
Should be good news for this year's PR graduates.
Add a comment...

Richard Bailey

Shared publicly  - 
Paid PR training scheme for black, asian and minority ethnic graduates.
Add a comment...

Richard Bailey

Discussion  - 
Is PR dead? Let me say I'm interested in Robert Phillips's thinking but have not finished his book.

Here's how the state of PR looks to me.

As I explain it to students, the dual purpose of PR is to promote and to protect.

Under promotion, PR is not dead, but it's facing an onslaught from those who lay a claim to its territory (eg content marketers, digital agencies and, increasingly, ad agencies too). This was the theme of our last discussion on this forum.

Under protection, the business is booming and has great potential - but will PR advisers have the clout to fend off the lawyers, management consultants and other trusted corporate advisers? Tim Burt has written well about PR and reputational risk in Dark Art (published in 2012).

So, PR is clearly not dead (yet), but not all PR practitioners are fit for purpose.

There's an individual challenge (as well as a collective challenge) for us to future-proof our services.

Hint: if you're still chasing news coverage, counting clippings and inventing AVEs then the clock is ticking...
Scott Guthrie (sabguthrie)'s profile photoTHINK Lyndon's profile photo
Hi +Scott Guthrie 

If I'm 'preaching to the choir' why do the terms keep being interchanged when referring to either the industry or discipline? Can you explain the distinction between the industry and the practice of the discipline?  The industry is made up of people selling services of the discipline - except most 'PR' companies can't get the definition right.  They sell PR and deliver publicity - making the 'PR' industry, in reality, the publicity industry.


+THINK Lyndon 
Add a comment...

Richard Bailey

Discussion  - 
To me, #prredefined  is much more than an intellectual or academic discussion. It's also about much more than just defining public relations.

It's also an intensely practical discussion about a fast-changing world.

To illustrate this, here are some real world job titles held by PR graduates I've taught or come to know:

'Communications Manager: Culture, Customers and Communities'
'Content Marketing Manager'
'Head of Social Media'
'Social and PR Manager' (for a digital agency)
'Digital PR and Social Account Manager' (for a digital/SEO agency)
'Director of Marketing Innovation'
'Events and Content Manager'

In other words, PR graduates are comfortable navigating the digital and marketing worlds as well as that of 'traditional' PR.

We can either stick with an outdated worldview and accept a narrow definition of public relations - or we can adapt to the changing world and realise the full potential of PR.

Which is it to be?
andy green's profile photoRichard Bailey's profile photoScott Guthrie (sabguthrie)'s profile photo
PR Redefined: All PR thinkers and doers welcome

Delighted you’re enjoying PR Redefined +Richard Bailey. Thanks for all of your insightful comments and content posts. They've helped move some of the thinking along and added fresh perspectives. Thanks, too, for your generous words on the way your community’s moderated.

I mentioned, above, a quote I enjoyed about societal change. Another quote I enjoy I first saw printed on a little sign pinned above the till at the local hairdressers when I was growing up.

“If you enjoyed your cut please tell others. If you didn’t please tell us”.

We’re trying to build PR Redefined into a flourishing place for PR academics and practitioners to think, share and do.

If you can think of other people who may enjoy this community please bring them along. If you can 
think of future discussion topics, please shout.

#prredefined   #publicrelations   #PR  
Add a comment...

Richard Bailey

Discussion  - 
Content marketing IS just the same as public relations.

For PR practitioners it's not new and so it's not very clever.

But for marketers, it's a land grab and an attempt to marginalise PR as a dated and irrelevant activity.

By way of proof, here are some of the many previous attempts to subsume PR within marketing by redefining marketing:

Permission marketing (Seth Godin's phrase)
Relationship marketing
Social marketing
Internal marketing
Inbound marketing
Search marketing
Even advertising has gone native!

Can we still hope to distinguish PR from marketing? I admire Australian PR practitioner and commentator Craig Pearce for doing so with clarity and brevity. 

'Marketing is centred on the consumer. Public relations is centred on the citizen.'

This leads to Robert Phillips's critique of marketing PR (which I'll hold for a further comment).
Whilst I strongly believe that marketing plays a central role in business and that PR can and must support the brand, I also believe that PR and marketing must remain two distinct responsibility centers: PR must not answer to marketing, period. They must work closely together – marketing centered on the brand, PR centered on the relationships. Or, put another way, marketing centered on the consumer and PR centered on the citizen.
Richard Bailey's profile photoScott Guthrie (sabguthrie)'s profile photoTHINK Lyndon's profile photo
+Scott Guthrie +Richard Bailey or, like trying to manage the relationship with your spouse or partner via somebody who claims to know your mother-in-law, where you pay the third-party to try and convince your mother-in-law to pass on the message. 
Add a comment...
Public Relations Educator
  • University of West of England
    Programme manager, present
  • Leeds Beckett University
  • Universities and academies
    Public Relations Educator, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Harrogate, UK
Bristol, UK - Oxford
Public relations educator and magazine editor
Now a public relations educator, I've been a writer, editor, publisher and PR consultant. Being surrounded by students and social media has given me a new lease of life.
Bragging rights
Blogging about public relations since 2001
  • Cambridge, York
Basic Information