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Business owners, who run email marketing programs need to keep abreast of the rapid developments in email design, as failing to do so will see their returns rapidly diminish. The elements of design, that now impact on the effectiveness of any email campaign, are more numerous than most would imagine. This ultimate guide certainly highlights the complexities involved, and it serves as a good blueprint, for those who want to stay at the cutting edge in email marketing practices.
http://www.convinceandconvert.com/email/guide-to-email-design-best-practices/?utm_medium=social&utm_source=googleplus
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Lead generation, is one of the most important tasks for any business owner, as without leads a business will quickly shrivel up and die. Fortunately, with the advent of social media, business owners now have access to lead generation methods that are timely, effective, and cost efficient. It is now beholden upon business owners, to learn to utilise social media to generate the leads they need, and this ultimate guide provides a good blueprint on how to get started.
https://blog.thesocialms.com/ultimate-guide-generating-leads-social-media/?utm_medium=social&utm_source=googleplus
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Pinterest is a high profile social media site that deserves far more attention from businesses seeking to drive more traffic to their websites. Showcasing your products or services on a Pinterest account is not difficult, and can lead to significant additional traffic to your website, if done properly. This definitive guide, should prove very helpful to those businesses looking to establish a foothold in the Pinterest world.
https://blog.hootsuite.com/how-to-use-pinterest-for-business/?utm_medium=social&utm_source=googleplus
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Businesses with employees who interface with customers or perform key roles that keep the business functioning effectively, need to be especially conscious of empowering these employees to act with a degree of independence, and in making sure that they are fully engaged with the company's vision for the future. In most established businesses, this will require those business leaders to look closely at their leadership styles, and make any necessary adjustments. The ten tips in this article provide a great guide to changes that may be needed in personal leadership styles, if the employees of the business are to become empowered, and fully engaged.
http://www.talentculture.com/10-tips-on-how-to-empower-and-engage-your-employees/?utm_medium=social&utm_source=googleplus
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Business owners who use their websites as lead generators, need to ensure that they use a strong call to action on each page that directs site visitors to take specific action, to move them into their business sales funnel. Unfortunately, many businesses operate websites that have no calls to action, or the calls to action that they do have, are weak or totally ineffective. The tips in this article on how to write an irresistible call to action should prove invaluable to such business owners.
http://www.jeffbullas.stfi.re/2015/06/03/5-tips-to-create-an-irresistible-call-to-action/?sf=ngjpyp&utm_medium=social&utm_source=googleplus
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Email marketing remains a key element in the marketing arsenal of all small business owners who have built an email list. This article outlines 12 different types of emails that you can send to those on your email list to maintain or increase engagement between the recipients and your business. If you are not utilising many of these, perhaps you might explore expanding your email marketing program to include a few more different types of emails, with a view to increasing engagement levels across the board.
http://blog.hubspot.com/blog/tabid/6307/bid/33987/11-Types-of-Marketing-Emails-You-Could-Be-Sending-Free-Templates.aspx?utm_medium=social&utm_source=googleplus
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Building your business from referrals is the most cost effective customer acquisition strategy that you can deploy. Online referral mechanisms should form part of the armoury of all business owners who have any form of online presence. This great guide to implementing an online referral program in any business, was recently made available, and should prove very useful.
http://www.business2community.com/marketing/ultimate-guide-referral-marketing-01550492?utm_medium=social&utm_source=googleplus
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Entrepreneurs who make the time to read the right books, can find information that will serve them well, on their entrepreneurial journey. What to read is always the question given the huge array of books published every year aimed at entrepreneurs or aspiring entrepreneurs. The list shared in this article, has been put together by someone with a level of experience in the entrepreneurial field, and should provide value to all entrepreneurs looking for useful information to absorb and apply.
https://www.entrepreneur.com/article/275787?utm_medium=social&utm_source=googleplus
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As more businesses move towards advertising their products or services on social media channels, it is timely to warn newcomers to this space, not to just jump in and start spending an an ad-hoc basis.  This is especially important, if one of the key outcome you are seeking, is to direct more traffic to your website in order to increase sales, grow your database, or to simply find out more about your business. This article outlines seven steps you should take to prepare properly, and thereby increase the likelihood of positive outcomes, from any paid social media advertising campaigns that you decide to execute.
http://www.socialmediatoday.com/social-business/7-steps-you-need-take-paying-social-media-ads?utm_medium=social&utm_source=googleplus
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Copy-writing is a skill not all business owners possess, and poor copy on a website or in an email newsletter, can have a dramatic effect on audience response rates. If the objective of your website or newsletters, is to encourage viewers or readers to take some form of immediate action, then your copy needs to be compelling. Copy-writing skills can be developed by most business owners, and the secrets to successful copy-writing as outlined in this article, should be of tremendous assistance to any business owner looking to improve their response rates.
http://svtmedia.com/blog/32-actionable-and-proven-copywriting-secrets/?utm_medium=social&utm_source=googleplus
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Many business owners commence their businesses on the back of specific skills they have developed and for which there is a good demand in their marketplace. Once their business is up and running, these business owners often find that their lack of actual business skills, places a handbrake on their ability to successfully grow their businesses. If you are one such business owner, this article contains many excellent resources that you can tap into, to quickly develop your business skills.
http://blog.hubspot.com/marketing/business-resources?utm_medium=social&utm_source=googleplus
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If you own a small business, a key indicator of the level of success your business will achieve, is how effective you are at marketing your products or services. Lack of knowledge of the best ways to effectively market a small business should not be an excuse for lack of marketing effort. This article provides all of the knowledge most small business owners will need to become effective marketeers, and the tools and resource links provided, are worth retaining and making use of in the future.
 
http://www.ducttapemarketing.com/blog/113-best-lead-generation-tools-resources/?utm_medium=social&utm_source=googleplus
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Have them in circles
64 people
amine khafif's profile photo
Brian Baulch's profile photo
Bureau Facile's profile photo
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Krafty Max Originals's profile photo
Kirsty Wilson's profile photo
John Eades's profile photo
Jeff Adams Real Estate's profile photo
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Phone
03 9010 5454
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0412 202 055
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Address
PO Box 4058 McKinnon Vic Australia 3204
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Melbourne SME Business Transformation Specialists
Introduction
This is the Google+ Page of Rhodan Management Consultants Pty Ltd. Our professional services include SME Business Transformation, Business Owner Transformation, Management Consulting, Business Administration Advice & Support. We provide our services to the Melbourne SME Business Community. Request a free initial consultation via e-mail with appropriate subject line and contact details, or call direct on 0412 202 055.