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Rhea Galsim
124 followers -
Create, build, repeat.
Create, build, repeat.

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@PSFK: Top trends to watch in 2014: PSFK & #Mixhibit examine cutting edge tech coming this year. #PSFKonScene http://t.co/CMPm2qJmPu
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What a GREAT read! 

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This 15-year-old invented a brand new kind of flashlight that's powered by body heat. What did you do when you were 15?

http://www.psfk.com/2013/07/body-heat-flashlight.html
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My professor wrote this! Keeping Facebook on its heels, as usual.

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I think this is very awesome.
Google X, the secretive lab behind projects like Google Glass and Google’s self-driving cars, announced its latest project today...

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@BloombergNews: Americans earning less, living longer, learning more: study | http://t.co/jefe9vSzOi
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So true!
ADVERTISING | It is Not Marketing

This is gonna be a punchy post. A rant about advertising and a simple fact: that despite an entire industry perception, advertisers are not marketers.

And in fact, marketers are not advertisers.

They are different people, doing different things. And if we can figure out does what – we might figure the best utilization mix to round out the ultimate marketing machine.


Essentially the root of the thought is this: advertisers are communicators. Being able to understand people and how they “hear” things, and then being able to produce communications that get the message across, is an art.

It is what advertising is based on – an ability to convey the right message in the right manner to people who have been identified as receptive. Therefore advertising is a form of communication used to encourage or persuade an audience to continue or take some new action.

But the important thing to note, is they are not responsible for determining what action they SHOULD take. That is defined by a marketer. And should not be confused.

You can read more here:  http://tuuk.me/?p=2317

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I thought this was a given.
Obama says its worth encroaching personal privacy if it prevents a terror attack. The NSA is looking through excerpts from millions of U.S. customer records under a project called PRISM. But is this "big data" turning the NSA into a more than just a watchdog? 

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A visual guide to Lean Startup management strategy by Eric Ries
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