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Rhea Galsim
Works at American Express
Attended Saint Francis College
Lives in New York City
104 followers|33,064 views
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@PSFK: Top trends to watch in 2014: PSFK & #Mixhibit examine cutting edge tech coming this year. #PSFKonScene http://t.co/CMPm2qJmPu
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This 15-year-old invented a brand new kind of flashlight that's powered by body heat. What did you do when you were 15?

http://www.psfk.com/2013/07/body-heat-flashlight.html
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I think this is very awesome.
 
Google X, the secretive lab behind projects like Google Glass and Google’s self-driving cars, announced its latest project today...
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So true!
 
ADVERTISING | It is Not Marketing

This is gonna be a punchy post. A rant about advertising and a simple fact: that despite an entire industry perception, advertisers are not marketers.

And in fact, marketers are not advertisers.

They are different people, doing different things. And if we can figure out does what – we might figure the best utilization mix to round out the ultimate marketing machine.


Essentially the root of the thought is this: advertisers are communicators. Being able to understand people and how they “hear” things, and then being able to produce communications that get the message across, is an art.

It is what advertising is based on – an ability to convey the right message in the right manner to people who have been identified as receptive. Therefore advertising is a form of communication used to encourage or persuade an audience to continue or take some new action.

But the important thing to note, is they are not responsible for determining what action they SHOULD take. That is defined by a marketer. And should not be confused.

You can read more here:  http://tuuk.me/?p=2317
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A visual guide to Lean Startup management strategy by Eric Ries
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New Direction.
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Have her in circles
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My professor wrote this! Keeping Facebook on its heels, as usual.
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@BloombergNews: Americans earning less, living longer, learning more: study | http://t.co/jefe9vSzOi
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I thought this was a given.
 
Obama says its worth encroaching personal privacy if it prevents a terror attack. The NSA is looking through excerpts from millions of U.S. customer records under a project called PRISM. But is this "big data" turning the NSA into a more than just a watchdog? 
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Short-term goals for 2013: Google Adwords Certification Program!
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People
Have her in circles
104 people
Spencer Imbrock's profile photo
Dạy Kèm's profile photo
Hotline's profile photo
We Are Our World's profile photo
Magaly D's profile photo
Megan Himel's profile photo
Kiersti Walsh's profile photo
VENDIREX's profile photo
Melody Casado's profile photo
Work
Occupation
Builder
Skills
Digital Marketing, Analytics, Channel Management, Campaign Execution, Research, Team Management, Budgeting, Positioning, Branding, Content Management, and Social Media & Influencer Marketing.
Employment
  • American Express
    Digital Marketing Analyst, present
  • Eva & Paul
    Social Media Strategy & Kickstarter Producer/Intern, 2 - 2013
  • MZI Global Marketing
    Sales & Marketing Intern, 2012
  • Expedition PR
    Intern, 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York City
Story
Tagline
No Big Deal
Introduction
I love Jesus, people, growth marketing and innovation

Education
  • Saint Francis College
    2009 - 2013
Basic Information
Gender
Female
Great instructors and flexible class schedules. Definitely worth the value you pay.
Public - 2 months ago
reviewed 2 months ago
1 review
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