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Reuven Cohen
Works at Citrix Systems
Lives in Seattle
3,749 followers|265,798 views
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Reuven Cohen

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My pet project just went live. 
Each year, the Citrix CTO Office publishes a five-year vision of where technology is headed and its impact on people and society. Learn about emerging technology trends, explore the future of work and the future of life in an increasingly technology-rich and connected world. For more on new ways to work better, visit: http://www.citrix.com/
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My page on Wired.com
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Image: opensourceway/Flickr Like it or not, the odds in business are at some point you’re going to fail. Whether large or small, failure is a natural part
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"Google is now on track to spend $10 billion a year building an outfitting data centers. To put that in perspective, that’s only $1 billion short of what Intel and Samsung will each spend to build and update the enormously expensive, ultra high tech factories, called chip fabs, where microprocessors are made."
Google is fighting a war on multiple fronts—against Apple, Amazon, Microsoft, and others—and is outspending them all in the one area that will be critical to winning the future: the cloud. Google’s April 17 earnings report revealed that the company spent $2.35 billion on infrastructure, which for Google means its data centers and all the IT gear that...
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It’s that time of the year again. You know, that time of year when technologists, pundits and bloggers get into the festive spirit and share technology predictions for the coming year. Being partially curious and possibly not wanting to be left out of the fun, I thought I’d throw my [...]
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interesting read.
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Mobile app mergers and acquisitions hit $35B in 2013.
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Over the years the question of what makes some companies, and the people within, more or less creative than others has been studied ad nauseam. The idea of innovation within business has long been
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New Post, 
To improve is to change; to be perfect is to change often. - Winston ChurchillIn many ways it’s never been easier to become rich and famous. We are told that all we need to do is write an article or
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New Post
A look at creating and fostering innovation.
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In a recent article posted on the The Guardian website, author and new-age guru Deepak Chopra made an interesting observation. “A cyborg future is coming. Man's relationship with machine is merging and machines are an extension of our own intelligence. I'm so into it. I wear all kinds of bio-sensors to [...]
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Have him in circles
3,749 people
alan gin's profile photo
Brian Carmichael's profile photo
Craig Waters's profile photo
Alexander Hayes's profile photo
Jed Hamila's profile photo
Rashad razi's profile photo
Uma Mehra's profile photo
sujith manjummel's profile photo
Robert Anderson's profile photo
Work
Occupation
Chief Technology Advocate
Skills
awesomeness.
Employment
  • Citrix Systems
    Chief Technology Advocate, 2013 - present
  • Virtusteam
    Senior Vice President, 2012 - 2013
  • Enomaly Inc
    Founder, Chief Technologist, 2003 - 2012
Basic Information
Gender
Male
Looking for
Networking
Other names
Rueben, Ruv, groov, awesome
Story
Tagline
I'd tell you a UDP joke, but you might not get it.
Introduction

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is recognized as an early innovator and thought leader in cloud computing & infrastructure. He leads worldwide advocacy efforts for Citrix, with a particular focus on increasing the reach and influence of Citrix's extensive portfolio of technology solutions used by more than 330,000 customers and 100 million end users across the globe.

A successful entrepreneur, Reuven founded Enomaly, which was among the first to develop a self-service infrastructure as a service (IaaS) platform in 2005, and acquired by Virtustream (backed by Intel & SAP) in 2012. Reuven also founded SpotCloud in 2011, the first commodity style cloud computing Spot Market.

Reuven writes The Digital Provocateur column for Forbes.com and co-hosts the DigitalNibbles Podcast, sponsored by Intel. He is the co-founder of CloudCamp (300+ Cities around the Globe), the largest unconference where early adopters of Cloud Computing technologies exchange ideas. He has served as a board member to the Information Technology Association of Canada as well as a strategic advisor to Sun Microsystems, Amazon.com, York University, U.S. and Canadian Governments and others.

An active thought leader, Reuven is an expert commentator, contributor and writer for a variety of major business publications including Forbes, Wall Street Journal, The Economist, MIT Technology Review, CNN, BusinessWeek, InformationWeek, Wired, among many others.

A Few recent media highlights.

Reuven Cohen named #5 Most Powerful Voice in Security
http://ruv.net/a/yu

The 25 Most Influential People Tweeting About Cloud Computing
http://ruv.net/a/po

MIT Technology Review Names Reuven Cohen in Key Players in Cloud Computing List
http://ruv.net/a/105

Social Contact
Twitter: @ruv
Linkedin: http://ca.linkedin.com/in/reuvencohen
Blog: www.Elasticvapor.com

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle
Previously
Toronto - New York - Los Angeles - Haifa
Reuven Cohen's +1's are the things they like, agree with, or want to recommend.
Business Success Is Happening Faster Than Ever, But So Is Failure. How t...
innovationinsights.wired.com

Image: Victor1558/Flickr In many ways it’s never been easier to become rich and famous. We are told that all we need to do is write an artic

Mobile apps could hit $70B in revenues by 2017
venturebeat.com

Mobile app mergers and acquisitions hit $35B in 2013.

NSA Throwdown: John Oliver v. 60 Minutes
time.com

Two interviews with the National Security Administration. One by a news program, one by a comedian. Only one of them came through a winner.

Design Thinking: A Unified Framework For Innovation
www.linkedin.com

Over the years the question of what makes some companies, and the people within, more or less creative than others has been studied ad nause

Innovation Capital: How to Inspire Entrepreneurship and Creativity in Bu...
archive.wired.com

Image: opensourceway/Flickr Like it or not, the odds in business are at some point you’re going to fail. Whether large or small, failure is

Business Success Is Happening Faster Than Ever, But So Is Failure. How T...
www.linkedin.com

To improve is to change; to be perfect is to change often. - Winston ChurchillIn many ways it’s never been easier to become rich and famous.

Netvibes - Sign in
www.netvibes.com

Sign in. E-mail: Password: Forgot your password? Remember me. Not a member yet? Sign up, it's free. or. Upgrade to Premium ($499/month) Play

Netvibes – Social Media Monitoring, Analytics and Alerts Dashboard
www.netvibes.com

Netvibes is the all-in-one dashboard intelligence platform for real-time social media monitoring, social analytics, brand sentiment, reputat

Newly Discovered Flaw May Open The Tesla Model S To Potential Attack Fro...
www.forbes.com

There is an interesting post over at the O’Reilly Broadcast website from George Reese, a Senior Distinguished Engineer and Executive Directo

The Next Frontier In Computing: Your Brain
www.forbes.com

VideoPresident Barack Obama is introduced by Dr. Francis Collins, Director, National Institutes of Health, at the BRAIN Initiative event in

On Fragility And Deployment In The Cloud : The Shoemaker Drives An F1
open.citrix.com

I think that we can all admit that deploying a cloud infrastructure can be a complex endeavor. With so many moving parts, each with its own

Reuven Cohen - The Digital Provocateur - Forbes
www.forbes.com

Reuven Cohen's stories. The Digital Provocateur: I focus on disruptive trends in technology and cloud computing.

Cloud Computing at the Hotel California, Check-in and Never Leave!
www.forbes.com

Video Last thing I remember, I was running for the door I had to find the passage back to the place I was before "Relax, " said the night ma

Cloud Interoperability and The Battle For The Open Cloud
www.forbes.com

Cloud interoperability and portability seems to be a hot topic these days. This topic is one that I have a bit of experience with. Back in 2

New Cloud Computing Insurance Attempts to Solve Cloud Liability Concerns...
www.forbes.com

Like it or not outages are part of life in today’s technology landscape. It seems hardly a day goes by without some kind of attack, outage o

Facebook Inc: NASDAQ:FB quotes & news - Google Finance
www.google.ca

Get detailed financial information on Facebook Inc (NASDAQ:FB) including real-time stock quotes, historical charts & financial news, all

End Piracy, Not Liberty – Google
www.google.com

Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.. Two bills bef

Seattle: Biggest Snowstorm in Decades Begins
www.accuweather.com

When it is all said and done the snowstorm into Thursday could end up being one of Seattle's biggest snowstorms on record.