I've worked in the SEO industry since 2000 when I built weekends.com
and had to figure out how make it work. After it's acquisition I worked for several organizations optimizing sites in many different verticals including travel, finance, manufacturing, retail, B2B, law and real estate.
Most recently I was at Manta.com for 6 years and in that time grew traffic from 4MM to 30+MM monthly uniques and over 70MM page views per month. That's more traffic than CNN, NY Times and Apple Inc.
I've developed training programs, materials, been featured in tweetchats and webinars and authored an ebook on SEO.
Now working for Reprise Media in Columbus OH, leading a talented SEO team, doing great things for a Fortune 500 company.