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Retail Sensing
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Leading the way in video capture people counting around the world
Leading the way in video capture people counting around the world

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Retail Sensing
Retail Sensing
retailsensing.com
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With the number of smart cities increasing from about two dozen to more than 100 in just a few years, the market for smart city information and communication technology is anticipating steady growth
https://www.retailsensing.com/people-counting/smart-cities-technology/ #smartcity #iot
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Using CCTV cameras and intelligent counting units, video retail traffic counters give unrivalled 98% accurate data for business decisions - providing answers to retail questions
https://www.retailsensing.com/retail-traffic-counter.html #footfall #retail
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Insights - the video analytics newsletter - is out today. In this issue - Counting how many use the Arctic Circle's mobile library and what are the benefits of measuring #footfall? #passengercounting https://www.retailsensing.com/newsletter/
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Of all people counting methods, video people counting is the most accurate at over 98%
https://www.retailsensing.com/video-people-counting.html
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Learn how to reduce queues and increase sales
https://www.retailsensing.com/people-counting/sales-queue/
Retail Sensing
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New occupancy display meter shows the number of people, or vehicles, inside
https://www.retailsensing.com/people-counting/retail-sensing-occupancy-display-meter/
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Store traffic analytics are transforming retail
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so?

A clothing retailer vastly increased sales conversion by connecting store traffic counts to the POS (point-of-sale) database. They calculated conversion in near real-time and generated rolling sales targets. Shop assistants equipped with pagers were told every 15 minutes whether their targets were being met, and what their new target was.

Video footfall counting increased sales over a 1000-strong chain of stores. Pulling all the data in centrally, as well as letting shop managers compare figures, enabled the chain to successfully implement business strategies to increase performances across clusters of stores.

A sports shop boosted sales by 30% without any increase in store traffic. They did this by focusing on increasing the average shopping time, increasing the number of items bought by each shopper and increasing the amount spent.
Store traffic analytics not only let retailers identify problems and opportunities, but also test solutions and measure results.
https://www.retailsensing.com/people-counting/retail-store-traffic-analytics/
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