Profile cover photo
Profile photo
Retail Sensing
125 followers -
Leading the way in video capture people counting around the world
Leading the way in video capture people counting around the world

125 followers
About
Posts

Post has attachment
Store traffic analytics are transforming retail
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so?

A clothing retailer vastly increased sales conversion by connecting store traffic counts to the POS (point-of-sale) database. They calculated conversion in near real-time and generated rolling sales targets. Shop assistants equipped with pagers were told every 15 minutes whether their targets were being met, and what their new target was.

Video footfall counting increased sales over a 1000-strong chain of stores. Pulling all the data in centrally, as well as letting shop managers compare figures, enabled the chain to successfully implement business strategies to increase performances across clusters of stores.

A sports shop boosted sales by 30% without any increase in store traffic. They did this by focusing on increasing the average shopping time, increasing the number of items bought by each shopper and increasing the amount spent.
Store traffic analytics not only let retailers identify problems and opportunities, but also test solutions and measure results.
https://www.retailsensing.com/people-counting/retail-store-traffic-analytics/
Add a comment...

Post has attachment
Manchester City Council selects three businesses to help make the city truly smart

Three new trial projects from companies with big ideas to help make Manchester city centre smarter are being launched through CityVerve – the UK’s smart cities demonstrator.

Each company submitted an excellent application outlining the potential of their technology through the implementation of small-scale demonstration pilots.

The companies are:

Retail Sensing – a Manchester-based people-counting and data collection provider;
Tracsis – a leading provider of transport survey and data-capture services to the public and private sectors across the UK
Apadmi – an award-winning UK mobile technology provider in Manchester

http://www.smartbuildingsmagazine.com/news/manchester-city-council-selects-three-businesses-to-help-make-the-city-smar
Photo

Post has shared content
Add a comment...

Post has attachment

Post has attachment

Post has attachment
Add a comment...

Post has attachment

Post has attachment
Add a comment...

Post has attachment

Post has attachment
Add a comment...
Wait while more posts are being loaded