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Response Capture
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A hub for performance-measured marketers to increase leads
A hub for performance-measured marketers to increase leads

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Have you tried enabling your sales team with interactive content? Here's how an interactive quiz can keep your sales teams happy and proactive.

https://www.act-on.com/blog/2016/06/how-to-use-interactive-quizzes-to-make-your-sales-team-smarter/
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Didn't make it to Marketo Summit 2016? Worry not! Here's our recap with a breakdown of our favorite sessions.

http://www.responsecapture.com/lead-generation/marketo-summit-2016-recap/?utm_source=googleplus&utm_medium=Social&utm_campaign=mrkto_recap16
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We discuss the rise of Account-based marketing with Sangram Vajre, CMO and co-founder of Terminus. Once you know that you’re targeting the right accounts, you can engage on their terms—not yours.

http://www.responsecapture.com/lead-generation/account-based-marketing-whats-the-big-deal/?utm_source=googleplus&utm_medium=social&utm_campaign=abm_may16
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Head to the RC Facebook page to see slo-mo highlights from our basketball dunking competition. bit.ly/dunkcomp
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LinkedIn has over 350 million active users, and some of the best targeting options and data available to support demand initiatives. In a nutshell, LinkedIn has become a powerful engine for driving relevant conversations and affording marketers quality, targeted pipeline. It's time to maximize it.
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You already know the important role data plays in today's marketing, but do you make the most of yours? A properly constructed marketing dashboard will form a chain between all your marketing programs—through trials and ultimately product adoption and revenue.

http://www.responsecapture.com/campaign-optimization/marketing-dashboard/?utm_source=googleplus&utm_medium=social&utm_campaign=mark_dshb_apr16
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RC is off to Vegas for the Marketo Summit 2016. In our latest video, Ronnie and Allison share what they are looking forward to. Will you be at #MKTGnation2016?
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This interview with world-famous content strategist, Michael Brenner, highlights the importance of content marketing in today's world and outlines the best way to increase ROI from content for your company, no matter it's size.

http://www.responsecapture.com/campaign-optimization/top-content-strategists/?utm_source=googleplus&utm_medium=social&utm_campaign=cont_strat_apr16
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Looking to really move your prospects through the sales cycle? You have to provide custom-tailored value. Relevancy is a big commitment, but one worth making when the payoff can mean the difference between being written off by a prospect or winning them over.
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“With ZOOM+’s local recognition, we felt we could tell our team and new hires we have ZOOM+ rather than just ‘health insurance’ like other companies.”

See why Response Capture chose ZOOM+ to replace our health insurance.
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