The mobile internet world is one that is continuing to grow. And true to their goal of being one of the companies who is right there in the lead with change is Alibaba. In fact, it is the growth with internet via mobiles that is [...]
Strolling through a Shanghai park on any morning of the week, you’re more likely to stumble across a tai chi practise than would-be marathon runners in training. While these scenes of quintessential Shanghai living are one of the many reasons to love the city, the [...]
Baidu, who is often referred to as the Google of China, has joined forced with Citic Bank in order to provide financial services in the online sector. This is going to put Baidu into direct competition with Tencent and Alibaba who are also active in [...]
Alibaba has always had success when it comes to online shopping. Has anyone ever wondered why this is? Why is it that a company who organically started as just an online shopping platform has expanded to invest into the electronics market, a soccer club, and [...]
China’s online shopping holiday “Singles’ Day” broke all previous records from this year: just in the giant e-commerce platform Tmall Chinese online shoppers bought $14.3 billion of merchandise. This extraordinary number surpassed expectations, beating last year’s figure by 60%. Chinese consumers’ increasing purchasing power and [...]
Luxury brands have always had a home in China, that is until they have started to see diminishing sales. They have found that Chinese shoppers are more than willing to pay for the quality goods that they are offering. However, as of late, luxury brands [...]
WeChat, China’s most popular instant messaging app, allows users to follow public accounts. This connection shortens the distance between brands and potential consumers. However, according to the graph published by QQ Tech, only 18.9% of WeChat users follow verified brand accounts, such as Cartier and [...]
When speaking of Singles Day, most people immediately think of Alibaba as a whole. But, a question on many people’s minds is just how did Tmall and Tmall Global do on what is considered the biggest shopping day online? The many stores that call Tmall [...]
“But there’s no Facebook in China!” Tut tut tut. After one or two days in China one quickly becomes aware that one’s Facebook wall and Whatsapp belong in the same place; social contacts depend on the platform that is WeChat. WeChat is your social sphere, [...]
Online shopping is a huge market, and it seems that Amazon is hoping to make this even bigger in China. Amazon is attempting to have Black Friday in China. For many, this may not be that big of a surprise. However, given that Black Friday [...]
Resonance China is a social business digital agency. We strategize, plan, manage and maintain client and partner China social media campaigns from the ground up.
By understanding China’s fragmented digital landscape and the consumer behavior and profiles of its numerous niche channels, Resonance ideates and implements actionable solutions derived from the right balance of brand business goals, Chinese netizen engagement, and short and long term objectives.