Being Socially Responsible Is Good for Business
What do you stand for? From global warming to geriatric policy, everyone has something they care deeply about, and when your business begins to define itself by committing to a cause, everyone benefits. Taking part in the new era of social responsibility helps to humanize your business, and in the process, refine your brand.
With the advent of social marketing, one-directional push marketing has gone the way of the dinosaurs. In order to succeed today, marketing must be conversational, and to be a good conversationalist, you need to have a clearly defined personality for your brand. Not doing so will cost you.
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