Do you know where your customers hang out and what keeps them awake at night? One of the phrases I use the most when I'm consulting, training or speaking is “watering hole”. For me, watering holes are one of the most important, yet frequently overlooked elements of any marketing or content ...
Examples showing why B2B website visitors deserve a great experience too Whichever business sector you are in, it is still crucial to consider your digital. Marketing topic(s):B2B website design. Advice by Rene Power.
Published author, speaker and conference chair, blogger, Chartered Marketer, part time assassin
By day, René Power consults as a leading independent international b2b marketing consultancy. By night, he authors The Marketing Assassin blog, contributes to Smart Insights as Expert commentator on B2B marketing.
He consults, talks and trains on the deployment of the full marketing mix within trade b2b sectors including packaging, food, science, construction, engineering and professional services. He specializes in integrating digital with traditional and demystifying digital marketing, social media and content marketing for trade b2b companies. You can follow follow René on Twitter or connect via his Linkedin profile. He is also the author of "Brilliant B2B Digital Marketing" - available from Amazon (and via SmartInsights)
B2b marketing, published author, acclaimed speaker, experienced consultant and trainer
1992 - 1995
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