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The Reluctant Trading Experiment
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Did an interview with Ryan Parker, host of The Food Craftsmen podcast. It's a whole lotta reluctance. Ryan has a great show. Worth checking out. This is Part 1.
 
I have a great (2 part) conversation with +Scott Eirinberg of +The Reluctant Trading Experiment this week. 

His enthusiasm for different cultures and his business is pretty cool. I like how he wants to be able to control the product from beginning to end.
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Friends,

The Reluctant Trading Experiment turned one a few days ago. For a business with both the words "Reluctant" and "Experiment" in its name, I think that's saying something. 

In honor of the big day, I just posted a new documentary called "Out of Reluctance" that I shot on my trip to India last November. http://youtu.be/vzbuFtzy4Fc

I was going to release it earlier in the year, but it didn't feel right coming out at the same time as the Hollywood version of the company story that you've probably seen.

Unlike the other film, this one features the real Divakar (my partner in pepper) as well as footage that I shot in India. I'm always astounded by what I see and experience there. I've always wanted to capture it and bring it back home to show you. This is my attempt.

But first some thanks are in order. Divakar, thank you for sending me that original jar of peppercorns. Your Tellicherry pepper really is life-changing.

A special thanks to Richard LaPorta for countless hours of artful editing on the documentary and to Michael Mabry for the beautiful, hand-illustrated titles. I feel lucky to work with both of you. 

And of course, I'd like to say thanks for all of your support. Reluctant has reconnected me with so many of you and enabled me to make new friends both here and abroad. Being in business again has helped me better relate to the world. I have been a happier person even while being reluctant.

Of course, there have been many moments of doubt along the way. But each and every day, with your emails, Facebook likes, words of encouragement and orders, you have given me the confidence to follow my instincts again. Even when those instincts have taken me off the beaten path, quite literally, to the jungles of India and to the outskirts of Iceland.

I still have no business plan. No board of directors. And no exit strategy. It's all an experiment. And I'm enjoying it. Thanks for being part of it.

Reluctantly Yours,

Scott


#India #Kerala #Kochi #Peppercorns  #wayanad   #ReluctantTrading  #Documentary #DocumentaryFilm #spicesandseasonings  #spices 
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"R" is for Reluctant.
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Here is the video that I made with my friend Barton about the Reluctant story earlier this year in Hollywood. It's a tale of adventure, international intrigue and Tellicherry peppercorns.

This film features an actor that plays Divakar. The real Divakar can be seen in the short documentary film called "Out of Reluctance." http://youtu.be/pEOE6bVmUww 

#Peppercorns #pepper #India #spicesandseasonings #spices #funny #scotteirinberg   #bartonlandsman   #reluctanttrading   #reluctantpepper  
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I'm excited to present to you the premiere of The Reluctant Trading Story – Hollywood version. Special thanks to my friend Barton Landsman who directed the short film and the talented cast and crew. 

If you like the video, I'd be thrilled if you shared it on Facebook, gave it thumbs up on YouTube and told your friends about it. As the actor who plays Divakar in the video says, "Jump on board the train! The pepper train!"  http://youtu.be/pEOE6bVmUww
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I came, I saw, I conquered jet lag. Follow my travels and travails as I look for the best spices on earth and bring 'em back to share.
Introduction
A few months ago, I received an email from my friend Divakar in Kerala, India.

“Mr. Scott, I’ve made a very exciting discovery. I’ve located some of the best pepper in the world and it is just a few hundred kilometers up the road from me in the Wayanad Hills.”

To be clear, I hadn’t requested information on spices. As a former business associate, Divakar and I had developed a long distance friendship. But never had we discussed anything along the lines of organic spices.

“The variety of pepper is called Tellicherry, but not just conventional Tellicherry Pepper, which is already known as the best in the world.”

Interesting, I thought to myself, because I wouldn’t know a Tellicherry peppercorn from a telephone pole.

“I discovered a select organic Tellicherry Pepper, hand-picked from the largest, plumpest, most aromatic berries in the world. I’d really like to see what you think of this.”

To be honest, at this point I was more in need of smelling salt than organic pepper. Pepper is pepper, I thought to myself. But since I’ve always known Divakar as a man of sophisticated taste and integrity, I couldn’t just ignore my friend.

A week later, a mysterious package arrived on my doorstep. Buried under a heap of crumpled Indian newsprint, I discovered a curious glass jar with a bright yellow lid. It was brimming with coal-peppercorns.

I knew that Divakar would soon be asking to see what I thought about his special pepper. I decided to stage a blind taste test in my home with all of the best national brands to see if I could get some, well, pepper perspective.

During the tasting, it quickly became clear that, pepper is not just pepper. Distinct differences between the contestants emerged. Sample No. 004 stood head and shoulders above the rest. Tasters described No. 004 with words normally reserved for fine wines like, “best of tasting,” “complex,” “sophisticated,” “fruity” and “balanced.” No. 004 just seemed to make all other food taste so much better.

At the conclusion of the test, my wife revealed the brand names of the pepper. Lo and behold, the dish labeled No. 004 was Divakar’s Organic Tellicherry. I felt a surge of pride that my friend had beaten the pants off the competition.

As a tasting thank you gift, I sent my brother-in-laws home with small bags of Divakar’s Organic Tellicherry, or as they will always call it, No. 004. Within days, they inundated me with requests for additional supplies. Emails with subject lines like: “Score More Four!” and “Number Four is Number One” started flooding my inbox.

I started moving forward a little less reluctantly on The Reluctant Pepper Company.


- Scott Eirinberg, October 2012


Addendum – May 2013

Six months after successfully launching Divakar’s No. 004, pepper soon longed for salt. And other spices. I would not disappoint pepper. The times were a-changin’ and so was my name. The Reluctant Pepper Company officially became The Reluctant Trading Experiment.