When Apple Watch launches later this year, it will be absent a notable feature of most Apple product launches: lines around the block waiting for their chance to try and buy one.
You won't be able to buy Apple Watch at Apple Stores. You may be able to reserve a chance to try one out, but you'll still have to purchase online. You will only be able to purchase online.
Wearables present a unique dilemma: they're fashion items. They don't live most of their lives in a pocket or in your palm. Fashion is much more personalized.
Apple clearly does not yet feel their retail stores can offer the fashion purchasing experience necessary for optimal customer satisfaction.
This puts a damper on the idea of Apple Watch as a Wearables 'Game Changer'. Assuming Apple Watches are also absent from carrier stores and other types of retail stores, two primary channels for Apple sales will absent at launch.
- SprylogicsiPhone Developer, 2012 - present
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