<Profile> Reed Smith is a consulting strategist and thought leader focused on the integration of social computing into hospitals. Much of his work focuses on incorporating interactive elements into current online strategies within hospitals and healthcare organizations. Reed's hospital experience includes time as a hospital marketing director, and overseeing product development for the Texas Hospital Association where he created a social media guide for hospitals, assembling best practices and case studies from organizations across the country, that is now offered by many of the state hospital associations. Prior to healthcare Reed has spent time working in both telecommunications and professional sports. Reed currently serves on the advisory board for both the Mayo Clinic Center for Social Media, and the SXSW® Interactive festival. <Speaking> Reed has presented at the CPM Marketing User Conference ('11), SXSW Interactive ('10), Sharing Exchanging Social Health 2010, Texas Hospital Association Social Media Conference ('09), South Carolina Hospital Association Social Media Conference ('10), and the 2nd Annual Healthcare New Media Marketing Conference ('10).