Looking for a secret weapon to kick your ecommerce reporting into overdrive and improve the conversion rates of your sales funnel? Google Analytics has an amazing suite of features that are rarely used. This secret weapon is free and incredibly valuable. There’s a catch though. It’s quite difficult to set up/implement. That’s about to change. In this article, we’ll discuss Enhanced Ecommerce features of Google Analytics and take a deep dive into the implementation using the standard implementation guide as well as the Redfly Google Tag Manager implementation (coming next). A guide like this has never been attempted before so if you’re already aware of the benefits of Enhanced Ecommerce reporting in GA (and even if you’re not), let’s jump on in.
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