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re:DESIGN2

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Establishing what machines can and cannot do is key, so that they can be used most beneficially. Distinguishing that vast gray area in between will be tough — and therein lies the greatest likelihood of misuse and inferior results.

(h/t +Birgitte Rasine)

#innovation #technology
Machine learning isn't just for simple tasks like assessing credit risk and sorting mail anymore — today, it's capable of far more complex applications, like grading essays and diagnosing diseases. With these advances comes an uneasy question: Will a robot do your job in the future?
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re:DESIGN2

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Nice piece of visual storytelling from the N.Y. Times.
Mary Lou Retton has described her as the top gymnast in history.
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re:DESIGN2

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This is a good overview of what design really is. People waste their “design” investments every day because they don’t fully grasp what design is and what it can do, beyond looking good. Design should be an investment, not an expenditure.

(h/t +Mary Ionnatti)

#design #designthinking
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process.
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re:DESIGN2

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Love the movies? Nice piece on title design — lots of familiar ones here!

(h/t +Stephen Chip)
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re:DESIGN2

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Branding is critical for a successful political campaign. Syncing message with candidate and image is not easy, but oh so necessary if a candid hopes to make a lasting, winning impression.

#branding #design
Design plays a far more important role in how our leaders are chosen than anyone realizes, writes Blue State Digital's Matt Ipcar.
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re:DESIGN2

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Some good points about creating effective, compelling visuals.

(h/t +Katherine Tattersfield)

#design #visualmarketing
Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.
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re:DESIGN2

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The challenging dilemma of the “hamburger menu.”

(h/t +Katherine Tattersfield)

#design #UI
Discoverability is cut almost in half by hiding a website’s main navigation. Task time is longer and perceived task difficulty increases.
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+Marc Zazeela That feeling of frustration is sped up a million-fold when zipping around the web.
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Have them in circles
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re:DESIGN2

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Great interview with priceless commentary you can’t miss around the 6:30 minute mark: “What’s the tools of writing a book? I’ll give you a dictionary — all the words are there. Go ahead, write the book! No, it doesn’t work that way. You have to know how to put the words together.”

Read more about about Ed Benguiat and his typeface “Benguiat” (now used in the title design for Netflix’s “Stranger Things”) here:
Stranger Things: meet the design genius behind TV's most talked about title font
http://buff.ly/2befgDw…/stranger-things-meet-the-desi…/

(h/t +Beth Granger)

#design #‎typography
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re:DESIGN2

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It’s been a whirlwind: "those employed in the graphic arts industry would undergo more changes within five years than any other industry in the history of the US." Countless hours spent perfecting a craft that would soon be obsolete. Then countless more hours spent relearning an entire new way of doing things.

But what made the work good had nothing to do with either of those approaches, and that is what binds them together today.

(h/t +Katherine Tattersfield)

#design
Graphic Means is a film exploring how graphic design used be done in the pre-digital era of Letraset, scalpels and paste-up from 1950-1990.
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It's about evolution. While graphic arts may have changed more, and more rapidly than others, lots of industries have evolved or become extinct.

I'm curious to know whether it has evolved to become better, easier, faster, more pervasive, all or some of the above?

It seems to the uneducated eye (me) that there is far more variety and diversity of what is produced compared to 10 or 20 years ago. I think that's a good thing.
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re:DESIGN2

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Helveticatized graffiti — interesting art concept, boring graffiti.

(h/t +Stephen Chip)
Image courtesy of Mathieu Tremblin Mathieu Tremblin lives and works in Rennes and Arles, France. After graduation from a university of fine arts he began working with site specific urban interventions, graffiti culture, branding and the détournement of objects used in publications, installation
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re:DESIGN2

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Helpful as these tips are — the real problem designers have is not for want of ideas or creating something fresh, it’s what the author states upfront: “Your fourth client this week just sent you the exact same rustic wedding invitations that have been trending on Pinterest, and you explain for a fourth time that no, you can’t just copy that design. You promise to create something with the same ‘vibe’ that they’ll love just as much.”

Because that is what designers do — create original, custom designs.

(h/t +Mary Iannotti)
Your fourth client this week just sent you the exact same rustic wedding invitations that have been trending on Pinterest, and you explain for a fourth time that no, you can't just copy that design. You promise to create something with the same 'vibe' that they'll love just as much. Now what?
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re:DESIGN2

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Proof that it really IS cool to be square.

#design
Many hate pie charts. Others love them. I think they’re useful but have limitations. Most of these are just feelings though, maybe accompanied by an Edward Tufte quote. We need facts. Robert …
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re:DESIGN2's Collections
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Strategic Design • Brand Identity • Visual Content Marketing
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re:DESIGN2 intersects smart design with business strategies that reach, engage, and inspire people to action.

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