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re:DESIGN2

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Even the late, otherworldly, genius rockstar David Bowie and his cover designer considered basic practical matters besides the art.

Speaking about the cover for his final album:
“It also has to appear in many different kinds of media: on a website, on iTunes, in reviews, and in newspapers. These are all practical considerations for it, and as a designer you would always work within for the parameters you have. For instance, it's not actually written "Blackstar," it uses a symbol ★, and that symbol goes through different technologies, so it can be used wherever.”

(h/t +José Roveda Jr.)

#design #businesstips
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re:DESIGN2

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The subliminal nature of good design — you don't always know it's happening but… it is.

This bottle makes you want to reach out and grab it! Why? Because it’s “grabbable.”

#design #productdesign
The size and shape of a product can influence how much consumers want it. Just ask Coke.
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re:DESIGN2

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“Any system designed around the average person is doomed to fail.”

Fascinating article and good lessons in UX: “Once we showed them the average pilot was a useless concept, they were able to focus on fitting the cockpit to the individual pilot. That’s when things started getting better.”

One-size-fits-all only takes you so far — and this goes for all types of design. Something is always sacrificed. In this case, it meant lives.

(h/t +Howard Suissa)

#design #ux
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re:DESIGN2

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An effective presentation showcasing the reality of today’s media noise, and the case for quality, uniqueness, passion, and finding your people.

(h/t +Mary Iannotti)

#marketing #brandstrategy
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re:DESIGN2

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Why is good design sometimes the hardest to sell?

Join us to discuss on Blab Thursday 1/14 at 3pm EST
Subscribe here. >> bit.ly/1SOSOTr

Hope to see you there!

#design #brandstrategy #Blab
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re:DESIGN2

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Absolutely incredible story about tech and new media — Google Cardboard, to be exact — that led to doctors developing a new surgery on the fly to save a baby’s life.

Where media, technology, and life-saving medical procedures collide. It’s all about being creative and using the latest technologies to innovate — whatever the context.

#technology #innovation #creativity
Surgery on Teegan Lexcen's heart defect was made possible by Google Cardboard, a $20 piece of virtual reality technology.
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re:DESIGN2

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The scenes being reenacted in this video seem absurd when applied to any business… other than design, that is. That has to change.

#design #saynotospec
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re:DESIGN2

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You can’t compete with “free” — but you can compete by providing real value: results.

Getting people to understand this simple premise is one thing — getting them to invest in it is another.

(h/t +José Roveda Jr.)

#gooddesign #businesstips #marketing
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re:DESIGN2

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"Sushi restaurants, experimental theater and the like are the products of a creative environment, not the generators of one." Good article.

And rather than bean bag chairs and ping pong, how about paying for top talent and a return to private offices where the focus and thinking that inspires true creativity can flourish?

#creativity
It's a new year and that means new bean bag chairs. Chances are high that someone in your office — the Chief Innovation Officer, perhaps, or the Senior Motivational Poohbah — will decide that your firm is not innovative enough, not creative enough, for the year 2016. Action will be taken. Free meals and, of course, free coffee will be requisitioned. Consultants will be summoned. And bean bag chairs, the lovable symbol of the freewheeling workplac...
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re:DESIGN2

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It’s a bit of a paradox, but quite often, what designer’s consider “good design” can be the hardest to sell — people tend to be more comfortable with what’s familiar and what everyone else is doing.

But will that make a business stand out and get the attention it craves? Or are we sometimes too risk averse and willing to settle for the ordinary? Big questions this Friday. :-)

#design #marketing #brandstrategy
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re:DESIGN2

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Fascinating technology — amazing how it will bring some of this history to even more people than may have seen these structures before.

Sad to lose the originals, but it’s important to remember that there are still lots of good people in this world doing good things.

(h/t +Mary Iannotti)

#technology #innovation #inspiration
In a project led by the Institute for Digital Archeology, technology paves the way for a new form of cultural preservation.
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re:DESIGN2

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This is a nice piece with some really good insights from Michael Bierut of Pentagram. He’s been in the news a lot lately, having done some of the more noteworthy rebranding projects (Hillary Clinton logo anybody?). Check it out!

Love this:
“It really is about thinking of these symbols as being empty vessels in a way, and then you pour the meaning into them.”

#brandidentity #logodesign #design
How a simple mark ends up meaning something big
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re:DESIGN2's Collections
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Strategic Design • Brand Identity • Visual Content Marketing
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re:DESIGN2 intersects smart design with business strategies that reach, engage, and inspire people to action.

re:ENVISION • re:ENERGIZE • re:ENGAG
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