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re:DESIGN

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The great designer Bradbury Thompson and the magazine as symphony:
“He so mastered the rhythmic tenor of his pages that one couldn’t help hearing music while turning them.” ~ Steven Heller

#design #editorialdesign
Bradbury Thompson (1911–1995) was the maestro when it came to the magazine as symphony. Steven Heller opens up two issues of his Westvaco Inspirations.
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re:DESIGN

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Good post about the intricacies of successfully combining typefaces.
Done wrong, and you see it often, text can become a hodgepodge of conflicting typefaces and downright nasty piece of communication.

Thanks to +Cassandra Simons for the find!

#design #typography #fonts
Combining typefaces is one of the most challenging skills for a designer to master. Setting two fonts together in the same design brings out unexpected flavors
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re:DESIGN

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The Poster’s Place on the Planet
Some interesting dialog on the poster which, according to Elizabeth Guffey (Professor of Art & Design History, State University of New York at Purchase), is “in the midst of a global renaissance.”

“The poster materializes visual communication… From Cuba to Nigeria, Iran to China, this familiar material form is used in surprising and innovative ways. They help us to rethink our own understanding of design and its place in the world.”

I think posters are one of the most powerful mechanisms of graphic design — first, to pull you in at a glance, no matter the venue — and then as a lasting piece of wall art. And really, who doesn’t LOVE a great poster?!!

#design #communications #arthistory 
Steven Heller talks with Elizabeth Guffey, author of Posters: A Global History (Reaktion Books, 2015).
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re:DESIGN

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A History of Graphic Design As Told By 18 Classic Posters

“If you really want to make a point, you design a poster.” I love posters — besides being highly effective, persuasive communications, the best posters present graphic design as fine art.

#design #posterart
GIFs are funny but fleeting; websites might convey more information—but if you really want to make a point, you design a poster. A new exhibition at the Cooper Hewitt focuses on the cultural impact of this persuasive graphic design medium and the science behind what makes posters in particular pack their visual punch.
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re:DESIGN

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Design has become a game changer in Silicon Valley. In this video, John Maeda examines the intersection of design, business, and technology.

(h/t +Loc Nguyen)

#design #business #technology
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re:DESIGN

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The Politics of Design and Why It Matters More Than Ever

From Michael Beirut of Pentagram: “A lot of what we see happening in a logo isn’t actually happening in a logo – it happens in our own mind. What’s interesting, particularly, about that kind of telegraphic communication is that it it is inherently participatory.”

Do you think this is especially true of logos for political figures?

(h/t +Dan Crask)

#branding #logodesign
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re:DESIGN

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Fantastic post about creativity. One thing is clear: daydreaming is highly underrated.

(h/t +Birgitte Rasine)

#creativity #innovation
'Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process.'
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Agreed! I posted this one myself! Great read!
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re:DESIGN

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Color is tough — some designers are all about color and texture, while others are more about form and concept. It all depends how you’re wired.

Here, renowned designer Michael Beirut comes clean about his struggles with color, or “chromatophobia.” He says, “I sat for hours, disconsolately shuffling color chips around, getting more and more confused and despondent.” Oh, I know that feeling, but this article is a good reminder to force ourselves out of our comfort zones once in a while and shake things up a bit!

(h/t +Andrew Ley)

#design #color #inspiration
Michael Bierut on his chromatophobia.
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re:DESIGN

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Design can play a very important role here:

With the global economy heating up, the competition for talent is fierce, so many organizations are strengthening their employer brands. Recruitment advertising is not enough.

60% of the CEOs surveyed said this responsibility lies with the CEO — a strong indication that employer branding will gain greater strategic importance.

“Marketing is also seen as playing a more important role in shaping the employer brand. Because social media has intertwined company reputation with the customer experience, consumer-facing communications are increasingly important in shaping the employer brand. Many firms now highlight the quality and dedication of their employees in their consumer marketing, and this naturally affects how others judge them as potential employers.”

Design and the words that go with it carry the messages that persuade and influence how people perceive a company, so it had better be done well. It’s all about humanizing a company so that people form stronger emotional bonds. Priceless.

#brandingstrategy #recruitment #talentdevelopment 
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re:DESIGN

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Glad to contribute one of these twenty strategies for how businesses can GET VISUAL.

Thanks to +Andrea Beltrami for including me in this epic post!

#visualmarketing #branding #marketingtips
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re:DESIGN

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This infographic tells you something — and it’s a lot — but you get the gist of it all in just a glance.

What do you get exactly? Nothing less than four thousand years of world history, and the relative power of contemporary states, nations and empires. All in a simple, attractive chart. Oh, and it was created in 1931.

Read about it here: http://buff.ly/1c2pfwp
Pin it here: http://buff.ly/1c2pfwq

#infographic #design #communications 
This “Histomap,” created by John B. Sparks, was first printed by Rand McNally in 1931. (The David Rumsey Map Collection hosts a fully zoomable version here.)
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re:DESIGN

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The case for daydreaming…

(And some interesting insights into animal intelligence too… and their creativity?)

#creativity #innovation #inspiration
Figuring out the true meaning and purpose of creativity is a rather complicated subject. Sure, dictionaries and teachers can come up with a definition for it in a jiffy, but creativity as a whole can be approached in different ways. Here’s one way of looking at creativity that you probably haven’t heard yet: Without creativity, none of us would be here today. We need creativity to survive - we always have.
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Strategic Design • Brand Identity • Visual Content Marketing
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re:DESIGN intersects smart design with business strategies that reach, engage, and inspire people to action.

re:ENVISION • re:ENERGIZE • re:ENGAG
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