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re:DESIGN

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Solid advice from good, experienced designers. This line early on reveals that good things are to follow: “Unsurprisingly, it turns out that a simple answer doesn’t exist and creating a professional logo is an incredibly complex process.”

(h/t +Craig Burton)

#design #branding #logodesign
Discover the secret to designing the perfect logo with 50 logo design tips from the UK's top graphic designers...
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re:DESIGN

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There was a time, not too long ago, when producing design required completely different skill sets from how things are done currently. The digital revolution was a swift one!

Things we take for granted now meant lots of intricate handwork, precise organization, and thorough understanding of printing and other production processes — knowledge that still comes in extremely handy now!

(h/t +Stephen Chip)

#design #production #manufacturing
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re:DESIGN

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“Everyone thinks they understand good design, and while we all understand our tastes, there’s more to making a product well designed than just making it pretty. Form and function have to combine to work well together, but they both need to be present.”

This article explains “why form matters, when it makes a product better, and when too much can actually make a product worse.”

(h/t +Jason Polkovitz)

#productdesign #design #UX
Everyone thinks they understand good design, and while we all understand our tastes, there’s more to making a product well designed than just making it pretty. Form and function have to combine to work well together, but they both need to be present. Here’s why form matters, when it makes a product better, and when too much can actually make a product worse.
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re:DESIGN

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Fun with color.

#color #design
Inka Mathew matches found objects with their exact Pantone color chip for her Tiny PMS Match Project.
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re:DESIGN

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Loews Hotels and Resorts keepin’ it real through Instagram.

This brilliant ad concept stimulates engagement and attracts a younger demographic. It’s also an effective way to bring print and online together.

#advertising #photography
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re:DESIGN

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* Breaking News!:
Make it rich now! Through exposure.

#businesshumor #design #freelancing
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Have them in circles
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re:DESIGN

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“Every child is an artist. The problem is how to remain an artist once we grow up.” ~ Pablo Picasso

The author of this book on doodling and sketchbooks says:
“There is a weird thing that happens as we grow older as self-proclaimed artists. We stop having fun. As a kid you draw without any thought to enjoying it. Enjoying it is assumed! Then we get to art school and learn there is a right way and wrong way to make images. And of course, we all need academic training. We must all learn how to craft light, space, composition, form, line and shape. But, then after that, we have to be trained to learn to play again. One page suggests that ‘academic drawing values accuracy, but a sketchbook values enjoyment.’ The enjoyment is an essential first step to finding good ideas and interesting stories to tell.”

This is a challenge for many of us with formal art training, and getting back to what got us into art in the first place — for the fun of it! On top of that, the endless march of learning new skills and techniques, pleasing clients, achieving business goals, and everything else that comes with that can take its toll — leaving creative inspiration to another day. Doodling can help get back on track!

#creativity #doodling #inspiration 
Steven Heller talks with John Hendrix, author of a startling new book about … well, you can tell from the title: "Drawing Is Magic."
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re:DESIGN

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Inspiring thoughts to get in the creative flow.

#creativity #inspiration #innovation
Struggling with creative block? Here's how 5 famous creatives start projects.
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re:DESIGN

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Storytelling is NOT dead, because this is still storytelling!

Good design and visual branding always tells a story — simply, quickly and compellingly — just usually in fewer words and more visually than you might normally associate with “storytelling.”

With today’s busy media climate and distracted audiences, this type of storytelling has never been more important to get your business messaging seen, heard, and remembered.

(h/t +Andrew Ley)

#storytelling #branding #design
Imagine your target consumer. Got the visual? Does it involve a human being? Well, that's your first problem. In 2015, the average human attention span is 8.25 seconds, which is three-quarters of a second shorter than that of a goldfish. That's right—your child's pet fish can pay more attention ...
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+Dilco Industrial, Inc A few thoughts:
First, I think storytelling can mean many things — telling people “how it was made” is still storytelling. Second, there are more ways to tell stories than using words — pictures tell stories too! And third, if you find your more personal back stories aren’t resonating, maybe you just need to tweak them a little, or perhaps simply tell more of them until you find your community that cares more about the stories you have to tell.
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re:DESIGN

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Enjoyed speaking at this fun, informative +Fair Media Council event at Briarcliffe College — and ways to create a digital presence that rivals the world’s biggest brands!

#digitalmarketing   #branding   #design  
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re:DESIGN

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Research shows good branding to be more effective than advertising over the long term. 

#branding #advertising #businesstips
 
Strong branding produces 49% better ROI in brand value than strong advertising alone – POPSOP | Consumer Insight, Sustainability & Design http://ow.ly/ObwRj
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
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re:DESIGN

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Ummm... wow!!! Mind-bending stuff.

#design #healthcare #innovation
Every year, the Design Museum in London picks a single object and names it the best design of the year. It’s pretty bad sometimes! But this year, the museum picked a winner: A chip that replaces animal test subjects with a complex package of human cells.
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Strategic Design • Brand Identity • Visual Content Marketing
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re:DESIGN intersects smart design with business strategies that reach, engage, and inspire people to action.

re:ENVISION • re:ENERGIZE • re:ENGAG
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