Food for thought and a good reminder — although as it applies to creativity, leaving intuition alone in the hands of a talented (and/or “proven”) designer is often the only way for truly breakout work to occur. A lot of things cannot be proven by numbers — no matter how many of them we have (big data), how tempting it might be to do, and how comfortable it may make us feel.
Creativity is full of contradictions. The creative person is a glorious oddball — and sometimes we need to be reminded of that too.
(h/t +Katherine Tattersfield )#creativity #innovation