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Red Crayon - Advertising Agency Melbourne
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Red Crayon - Creative Advertising Agency Melbourne
Red Crayon - Creative Advertising Agency Melbourne

7 followers
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Red Crayon is an advertising agency and production house, strategically developing unforgettable campaigns using fact based creativity to inspire people to act.

We are known for creating effective, targeted advertising campaigns that deliver brand, product or service messages across multiple mediums or channels directly to the target market.

We pride ourselves on our ability to collaborate and partner with our clients to plan, develop and execute the most appropriate advertising campaigns.

http://redcrayon.com.au/portfolio/glenvill-brand-campaign-2017/
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Digital design and marketing is part of our DNA. From website design and development to all kinds of online and social media advertising, we can create, plan and manage all aspects of our client’s digital advertising needs.

Understanding what it takes to create a successful online presence that cuts through the overcrowded digital marketplace is a unique skill and thankfully for our clients, it is a specialty of ours.
http://redcrayon.com.au/portfolio/lightfeet-repositioning/
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At Red Crayon our process involves the collaborative development of multiple concepts to land on the “big idea” that captures the audience interest, influences their emotional response and inspires them to take action.
With you, Red Crayon develops a unified theme that can be used across all the campaign messages, calls to action, communication channels along with multiple audiences.

The key is to be distinctive, memorable, unifying and relevant. Red Crayon’s creative concepts are both based on the client’s communication strategy and overall creative brief. This ensures that delivered concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to.

This process ensures Red Crayon delivers concepts that are in line with our client’s needs and exceed expectations.

http://redcrayon.com.au/advertising-design/
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A marketing plan by Red Crayon is a road map providing you with direction toward reaching your business objectives. We collaboratively create dynamic documents focused on a specific timeframe that are clearly informed by the marketing strategy. The plan delivers a detailed set of tactical components that we propose to utilise in order to impact the desired target market and inspire them to take action. Together, Red Crayon and our clients work collaboratively ensuring every element of the marketing plan works in synergy and executes the marketing strategy to its full potential.

http://redcrayon.com.au
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Red Crayon commences the marketing process with a considered, well-informed marketing strategy. Our strategic process defines your brand DNA, positioning and business goals outlining the steps needed to achieve these goals.

We evaluate and understand the products or services, along with your unique selling proposition offered before positioning you in the market (and the mind of your customer) relative to your competition.

Our marketing strategies are developed to be effective and robust in line with your business objectives while our strategic marketing plan describes and delivers the tactics via empirical based elements in line with your refined strategy.
http://redcrayon.com.au/marketing-strategy/

#marketingstrategy #marketing #melbourne
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Red Crayon is a full service advertising agency that partners with clients to deliver all of their advertising needs.

We are experts in Television Commercials, Outdoor, Radio, Press and Online. We deliver clear, consistent and effective messaging ensuring maximum cut through via our integrated and collaborative approach with our clients.

Red Crayon is known for creating successful, targeted advertising campaigns that deliver brand, product or service messages across multiple channels directly to the required target market and inspire them to take the desired action.

http://redcrayon.com.au/
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Marketing Agency in Melbourne
Red Crayon is an integrated full service marketing agency with the ability to deliver all aspects and elements of the advertising process including strategic planning, creative development, video and content production as well as all aspects of digital marketing.

We are collaborative in our approach to determine the most appropriate channels and develop unforgettable, effective campaigns for our clients using empirical based creativity to inspire audiences to take the desired action.

http://redcrayon.com.au/
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Free Advertising
Would you do work for nothing? While other industries baulk at the idea of providing work for free – this is a common practice that advertising agencies regularly face and a part of the industry that ad professionals are told to cop on the chin.
 
When an agency responds to a prospective client’s request for proposal, often times as part of the ‘pitching’ process the agency is asked to produce samples of work created specifically for that business.
 
There’s a long history of spec work in the industry, but many advertising agencies are speaking up to change the status quo. Toronto based agency Zulu Alpha Kilo made the statement at the end of their clever video that “It’s time we all said no to spec work.”
 
The video highlights how ridiculous spec work is, showing a man approaching other businesses and requesting products or services such as coffee, breakfast or architecture plans for free before he decides if he will commit to any remuneration. Unsurprisingly (and humorously), they all reject his request for free work ranging from spec breakfasts and spec framing to spec personal training.
<iframe width="560" height="315" src="https://www.youtube.com/embed/essNmNOrQto" frameborder="0" allowfullscreen></iframe>
The simple fact is that agencies would rather support their existing client base instead of utilising resources that clients have paid for to win new business. There should be more trust between prospective clients and agencies. An agency’s capabilities should shine through their body of work and track record. If you like the look of our work shoot us an enquiry here.
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The Voice Of The Consumer And How It Shapes Branding.
 
Customers - What do they want? Transparency! When do they want it? Now! No longer are brands and marketing professionals around the globe ‘talking to’ their market, they are answering them and answering to them. The buying public is taking no prisoners if brands don’t play by the new rules; holistic accountability to the everyman is now a legitimate and unavoidable consideration for marketers and brand managers. 
 
It’s no secret that the Internet has re-defined communication. Branding is no longer solely the domain of the brand owner or marketer. Whereas once the brand lifecycle was linear and tightly controlled, it is now more fragmented than ever. To prosper brands must embrace the new order that is dictated by the voice of the consumer. Internet democracy, particularly social media in all its forms, means this voice that was once a whisper is now a multitude of megaphones with their volumes set to loud. Direct conversations are the norm and brands that harness this new flow are empowering themselves to take back some control, albeit a collaborative dominion.
 
So how do brands embrace this new MO? Engage. Buzzword or not, engaging with your target market ensures conversations lead to positive development, rather than a one way shout bound to fail. By engaging we mean making emotional connections because now more than ever, consumers desire to be heard – and understood. Never before has consumer behaviour been so quantifiable, where the abundance of information available means that marketers are now able to encompass consumer preferences and expectations into their plans and tailor the brand experience to fulfill the needs of the consumer.
 
The new order has not only impacted the branding process, it has also affected the market reception of the companies that own the brand. Creating brand image and shaping brand perception has become increasingly difficult as a result. Brands must be particularly well placed in consumers’ minds to thrive. No longer is a chocolate bar or taco the solution to satisfy hunger — the chocolate bar or taco has become a multi dimension personification of the brand and consumers want to know not only is the chocolate bar or taco good for them, is the maker of the chocolate bar or taco also doing good for the community as a whole. Brands must stand for something, and that something better be bona fide in essence and visible in practice.  
 
Creating emotional connections with consumers through social media requires brands to be nimble and consistent in order to maintain cohesion across all channels. The number of channels available means establishing and rolling out your marketing plan is increasingly complex, and how viewers consume content is a far wider consideration than before.  It does however open up more exciting opportunities for engagement.
 
To explore more ways to capture and engage your audience with effective multi-channel marketing contact us: http://redcrayon.com.au/about/
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