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Red Banyan Group
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Check out our new video blog featuring Red Banyan Group's Evan Nierman:
Whether you are a business executive, small startup or large corporation, the success of your business largely depends on your reputation and the public’s perception of your brand. In today’s hyper-connected information environment, companies need to be more aware than ever before of everything they
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Another great article by Red Banyan’s Evan Nierman was published in PRNews this morning. Nintendo may have schooled the gaming industry with Pokémon Go, but there are practical lessons all brands can learn from this story. Learn more at:
Whether you are an app developer or a business preparing to roll out a new product or service, there are a number of questions you should ask in advance.
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Here's what you DON'T want to do when pitching your next story to the media:
When it comes to media pitching, many PR pros have their own strategies and secrets for achieving success. Most of them, however, agree that media pitches should be concise and have a specific news or feature angle that would...
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The art of email pitching is extremely important in the PR industry. Learn how to make your media pitches more effective with these simple tips from Red Banyan's Evan Nierman: http://ow.ly/cV1g302mDvZ
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NFL player Isaiah Crowell is under fire for posting a disturbing Instagram photo showing a masked man slitting a police officer's throat:
Cleveland Browns running back Isaiah Crowell was forced to apologize this week after he posted a disturbing image on Instagram showing a masked man slitting the throat of a police officer. Angered by the police shootings of two black men – Philando Castile in Minnesota, and Alton Sterling in
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TV interviews can serve as great opportunities to introduce yourself, your ideas and your business to the world. Check out these 5 media training tips from Red Banyan's Evan Nierman that will help you prepare for your next TV interview:
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A popular Portland doughnut shop is facing criticism after posting a job ad that seems to discourage vegans from applying for the position. Here's how the company handled the PR crisis:
Pip’s Original Doughnuts & Chai, a popular local doughnut shop in Portland, Oregon found itself in a bit of a PR crisis this week – all because its recent job posting seems to discourage vegans from applying for an open position. The passage that stirred waves of criticism on social media
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Check out our newest video highlighting the role of crisis PR in helping companies and organizations navigate complex issues that leave little time for deliberation and absolutely no room for error:
Reputations are built over lifetimes, yet they can crumble in just moments. Today, companies and organizations face a number of high-impact risks, from product recalls and class action lawsuits, to cyberattacks and social media scandals. This is why retaining high-level strategic crisis PR counsel i
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Adidas really takes its shoes seriously. The company recently filed another lawsuit against Skechers over its Springlblade sneaker design:
U.S. shoe giant Skechers came under fire recently after its German rival Adidas filed an infringement suit accusing the company of ripping off its sneaker design. Adidas alleges that Skechers’ Mega Flex shoe is strikingly similar to its own Adidas Springblade concept, which was first introduced in 2
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Don't make these common body language mistakes during your next interview:
Interviews can be stressful, but they provide great opportunities to share your story, showcase the company or demonstrate your talents. Whether you are a young professional preparing for an in-person job interview or a CEO g...
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As the new Pokemon Go game continues to conquer the world, will Nintendo be ready to respond to PR crises that might follow?
Pokémon Go is not your average mobile game. Since its release just a week ago, it has taken the nation by storm, becoming the number one downloaded and top grossing app for both Apple and Android platforms. Pokémon Go is an augmented reality game that allows players to search for and catch Po
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Red Banyan Group shares its top 10 must-follow rules of every crisis response:
Be it a social media scandal, a product recall or a natural disaster, crises pose serious threats to the financial, operational and reputational security of an organization. When an emergency hits, crisis communications experts spring into action to help protect an organization and its stakeholders
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Have them in circles
50 people
Eric Klein's profile photo
Plamen Blagoev's profile photo
Miami Marlins FanPage's profile photo
Carlos Fernandez's profile photo
Jacqueline Kay's profile photo
Martin Williams's profile photo
Nancy Brown's profile photo
Rendon Center for Dermatology and Aesthetic Medicine's profile photo
Lorraine Broertjes's profile photo
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Red Banyan Group—an integrated approach to communicating—rooted in strategy.
Introduction

Red Banyan Group is a leading Florida-based public relations agency specializing in strategic communications counsel including high-stakes and crisis PR. Combining a substantive understanding of complex issues with the experience and skills to execute campaigns that deliver results, Red Banyan Group delivers superior service to clients across a broad range of industries.