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Rebecca Wardlow
Digital Strategist, eCommerce Specialist & Social Media Certified Professional, Speaker, Course Instructor.
Digital Strategist, eCommerce Specialist & Social Media Certified Professional, Speaker, Course Instructor.

Rebecca Wardlow's posts

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Top 20 social media tools in 2014 via +SocialFresh #smtools

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This is a great list of tools! I use almost all of them daily :) #smtools  

h/t +Peg Fitzpatrick 
12 Most Budget Friendly Social Media Tools
by +Chad Egeland 

Included in the round up are some of my faves too!
and +Bitly 

 Read it all here:

Pin it for later:

#socialmediatools   #socialmediatips  

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WordPress security is serious! Take action with these 10 tips that could save you a massive headache.

‪#‎wptips‬ ‪#‎wordpress‬ ‪#‎wordpresstips‬

h/t +Kim Beasley 
WordPress Tip of the Day
Great article by Zvonko of Codeforest on WordPress Security. Most of it you probably know, but did you know you could move the wp-config.php file up from the /public_html root directory that is only accessible by those with the "power" and WordPress will still work fine? Sweet tip to protect your login file and date.

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This is a serious vulnerability, The MailPoet plugin (wysija-newsletters) is a very popular #WordPress plugin (over 1,700,000 downloads). This vulnerability has been patched, if you run the WordPress MailPoet plugin please upgrade ASAP!


Looking forward to sharing my social media knowledge with the folks at +Ideal Industries, Inc in Sycamore, IL

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Social media traffic referrals report 

2 interesting take-aways:

1) #Facebook is still the #1 leader in sending referral traffic! 

2) #Pinterest holds the #2 spot and is still growing! 

Are you utilizing #Facebook  and #Pinterest  for leads?  

H/T +Brian Jensen 
Just saw this social media traffic report by +Danny Wong . Some interesting finds here:
1) Despite people complaining about reduced organic reach, Facebook is still the leader in sending referral traffic and referral traffic from Facebook has even grown over the past few months. 

2) Pinterest is now the #2 referrer of traffic and has grown 48% since December. 

3) Stumbleupon is another winner and their referral traffic also increased by 14.9%.

Some key takeaways - Don't give up on Facebook marketing just yet and pay attention to Pinterest. 

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What's your Google+ view count? Post your count in the comments below. Tell me were you shocked by the number you saw?

Hint: Check your profile page or hovercard to find your view count number.

#googleplustip #gplustip

h/t +Mark Traphagen +Eric Enge  +Lee Smallwood 
Why Does Google+ Have View Counts Now?

In this 5 minute video from the +Stone Temple Consulting Here's Why series, +Eric Enge asks me to explain the new Google+ view counts that show on most profiles and pages. 

For more about Google+ view counts, see


ERIC: So Mark, recently Google+ added view counts to your profile pages and hovercards, right? Why did they do that?

MARK: We now see view counts on Google+ pages and profile. If you go to someone's profile of page, and you look in the upper left-hand corner on the cover photo, you'll see two metrics, if the user chooses to display them. One is a follower count (which we've seen before; it formerly said "people who have you in circles"), and then views. 

The new one, though, is the view count, so let's talk about first what that is. What are these views? What we've learned from sources at Google is that it's a total of all of the views of basically three things:

1. Your profile or page, if somebody actually opened that and looked at it.
2. All of your posts.
3. All of your images.

Now with posts and images, it's really what we call in the online world an "impression," meaning that it appeared on someone's screen. It doesn't necessarily mean that they focused on it, that they clicked on it, it just appeared on their screen, even if they were scrolling by. If a post or an image comes by while they're scrolling, that counts as a view, which in part explains why some people's view counts are very large. A lot of people were surprised when they saw their view counts. 

So that's basically what it is.

ERIC: Why do you suppose they chose to start displaying this?

MARK: Well, I have a theory about that. I believe that when Google exposes something to us, a piece of data, that they always have an intentionality behind that. They want to give us that information for some reason. 

So I pondered about this. Why would they now be emphasizing view counts? Here's what I think. When you look at the view counts, first of all, as I said, for many pages and profiles they're very large, it's a very high number, especially in proportion to the number of followers. So on a very simple level it might be a way of encouraging people who use Google+, that a lot more people are seeing their stuff (potentially) than they might have thought.

Most of us, of course, tend to focus on the information right in front of us. We put up a post, and we got 4 comments and 5 +1's, and, "well, that's that!" What we don't realize is that reshares of that post, or even +1's since last July, can be pushing that post out to hundreds or even thousands of people. That's where those big view numbers came from. So the first thing would be encouragement. Sort of a pat on the back acknowledgement that your reach on Google+ is more than you think.

The second thing is, I think, what I've called Google User Behavior Modification (GUBM). They use these metrics, they put out information, because they want us to change our behavior. I believe that they want to see less concentration on people just chasing after follower numbers, which can be gamed in various ways. People buy fake followers or get massive circle shares schemes going.

In order to get a view count, you actually have to be posting something on Google+. You have to be putting up posts or images. You have an incentive to do posts or images that people will want to engage with, that they'll reshare, that they'll +1, so that view count goes up. So they're pushing engagement.

ERIC: So the first part was really a marketing piece, which is, "let's show that Google+ has a lot of value." That's like seeing a lot of page views or impressions, as you said. So that's interesting, and then the second part is, OK, let's put some reality in the system, so that people can compare impression or view counts, and get less focused on this
follower count, because too many people are gaming that. 

MARK: And that's better for the users, and better for Google. If users are happy, if they're seeing content going by in their streams, they're going to feel better about Google+, they're going to want to use it. It overcomes that "ghost town" image that Google+ has had in the past. So it's pushing a win-win that they hope will be for the benefit of both the users and the network itself. 

Keep up to date with Stone Temple Consulting's constant updates on what works (and what doesn't!) in digital marketing!

Subscribe to our YouTube channel and get updates on future Here's Why videos, as well as our two weekly Hangout shows: The Digital Marketing Answers Show and the Digital Marketing Excellence Show:

Follow Eric on Twitter:
Follow Mark on Twitter:
Follow Stone Temple Consulting on Google+:

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Plan your work and work your plan. Decide in advance exactly how you are going to get from where you are to where you want to go. 

For more leadership tips, checkout my new leadership blog here:

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Ummm... Can someone say PR nightmare? Check out what happened on the US Airways twitter account today.  


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Can someone explain why on Google+ the title of the blog post does not display or the text snippet preview?  It works just fine on Facebook.  This person is using a WordPress Blog and for the life of me I can't figure out why it's not displaying properly on Google+.

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