Profile

Cover photo
Verified name
Rebecca Lieb
Works at Altimeter Group
Attended Vassar College
Lives in New York, NY
6,817 followers|246,601 views
AboutPostsPhotosYouTubeReviews

Stream

Rebecca Lieb

Shared publicly  - 
 
talking marketing tech with Ruth Stevens
1
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
Discussing Google's move to make mobile matter more in organic search
6
1
Star Reedy Bradshaw's profile photo
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
I am only just now absorbing what the BBC claims I am "dealing" with, but I was, until now, completely oblivious
2
Rebecca Lieb's profile photo
 
Resolved. It's a script. Someone on Twitter with the handle @TraciDorce is tweeting this out to dozens (hundreds? thousands?) of women.
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
+Jonathan Blank​ cites my research in this excellent column
1
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
Thanks for citing my research in this report, Susan Kuchinskas
Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering "a natural extension that enables us to continue to help our clients expand their reach and build audiences." Skyword provides a cloud-based software platform that lets brands identify content creators…
1
Add a comment...
In her circles
373 people
Have her in circles
6,817 people
M septian Imaroh's profile photo
Juan José Pimentel's profile photo
Jimmie Flores's profile photo
Mona Elesseily's profile photo
Untung Renovia's profile photo
Patrick Brown's profile photo
Sabreena Fernando's profile photo
David Smith's profile photo
Craig Oda's profile photo

Rebecca Lieb

Shared publicly  - 
 
Ruth Stevens interviews me on my content marketing software research
Marketing technology has evolved in multiple ways, originating in spreadsheets, databases, contact management tools, graphic design software and word processing. The Internet accelerated the process, turning an evolution into a revolution. And the result was a jumble of tools and systems, each seemingly dedicated to solving a section or two of the marketing process. Some of these tools are known in the tech world as “point solutions” and fo...
1
Add a comment...

Rebecca Lieb

Shared publicly  - 
Companies embarking on content marketing have to have goals and objectives first and foremost, according to <a href="http://rebeccalieb.com/" target="_blank">Rebecca Lieb</a>, <a href="http://altimetergroup.com" target="_blank">Altimeter Group's</a> digital advertising and media analyst. Lieb, who also serves as a strategic adviser on digital marketing innovation to organizations ranging from start-ups to non-profits to Fortune 100 brands and reg...
3
1
axelle cadet's profile photo
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
opining: 
Snapchat’s Discover feature is giving advertisers millions of video views and a familiar model
1
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
Very positive review of our recent research from 
The challenges and importance of measuring content marketing results is central to what we do at Appinions, and so we're excited to see the new Altimeter report
1
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
A look at our new research
Measuring content marketing ROI is hard. But according to Altimeter Group, a simple, outcomes-oriented strategy can help. Learn how to match measurable metrics to business outcomes.
1
Add a comment...

Rebecca Lieb

Shared publicly  - 
 
Personal and professional changes are afoot:
2
David Schatsky's profile photo
 
Good luck! Let me know when I can buy you a drink! 
Add a comment...
People
In her circles
373 people
Have her in circles
6,817 people
M septian Imaroh's profile photo
Juan José Pimentel's profile photo
Jimmie Flores's profile photo
Mona Elesseily's profile photo
Untung Renovia's profile photo
Patrick Brown's profile photo
Sabreena Fernando's profile photo
David Smith's profile photo
Craig Oda's profile photo
Work
Occupation
digital content, publishing, marketing, media & strategy
Employment
  • Altimeter Group
    Analyst, Digital Advertising/Media, present
  • Econsultancy, ClickZ, Search Engine Watch, Jupitermedia, Incisive Media
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Chicago - Paris - Berlin - Munich - Poughkeepsie, NY
Story
Introduction
Hi. I'm Rebecca Lieb, the digital advertising/media analyst at the Altimeter Group.

I'm former vice president of Econsultancy's US operations. Earlier, I spent over seven years as The ClickZ Network's editor-in-chief. I spent part of that time running the redoubtable SearchEngineWatch.com,  too.  I also do a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as advise clients on digital content marketing and strategy, as well as SEO.

My book, The Truth About Search Engine Optimization, published in February, 2009. It instantly became - and remains - a best seller on Amazon. My next book, due to publish in Oct., 2011 is in the works. The topic: Content Marketing.
Education
  • Vassar College
  • New York University Graduate School of Arts & Sciences
  • Université de Paris
  • Francis W. Parker School
Basic Information
Gender
Female
White Glove Elite's cleaners have been cleaning my apartment for years. They are prompt, reliable, communicative and professional. And my place gets clean! Katrina, my current cleaner, is the best of a long line of cleaners I've been very happy with. Her attitude can be summed up in her favorite query: "What else can I do for you?" I couldn't have been more pleased (or surprised) when recently, after accidentally breaking something in my kitchen, she showed up on her day off with a replacement.
• • •
Public - 4 months ago
reviewed 4 months ago
2 reviews
Map
Map
Map