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Rebecca Lieb
Works at Conglomotron LLC
Attended Vassar College
Lives in New York, NY
7,870 followers|273,608 views
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Rebecca Lieb

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Nice citation of my first book, the one on SEO 
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Discussing why Instagram works for CPG 
Big branding plays plus data-based targeting are a win for commodity goods. From Campaign US
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my repurposing content/turkey analogy strikes again 
I’m a big fan of re-using content. Putting together a webinar, whether creating the presentation in-house or having an external speaker who develops the content, is a major undertaking. Not milking…
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My first post in Danish! It's about content metrics, in anticipation of the master class I'm teaching for Clever Content in Copenhagen, Feb. 25
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Måling på content marketing: Grundlaget for en content-strategi er mål.
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+Matt Kapko at CIO.com asks the really tough questions about the evolution of marketing tech 
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Opining
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways publishers and advertisers reach consumers via iOS devices.
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Rebecca Lieb

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Weighing in on a burning issue
The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the chaotic state of the ad industry, the executive pointed his finger everywhere else but at IAB members.
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talking with Adweek about the problems facing Twitter
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Thanks for the shout-outs, Steven Loren.
Content Marketing and Targeting Fallacies. Of late, it seems that everywhere you read in business-to-business (B2B) publications all you see are articles after articles discussing “content marketing;” but, no one is saying exactly what that is. To be sure, these authors are writing pretty lofty ...
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Great sitting down for an interview on data & the industry landscape yesterday with Oracle's Tara DeZao 
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So glad the message is beginning to resonate: there's more to measure in content marketing than sales alone.
Conversions aren’t the only measure of success. Read on for three alternative views.
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Have her in circles
7,870 people
King Content's profile photo
Jim Banks's profile photo
Robert Brown Farley (brofarops)'s profile photo
rapathnara khoun's profile photo
javed Chaudhary's profile photo
admasu meshka's profile photo
Michael Stebbins's profile photo
Amanda Hartley's profile photo
Gautam Kishore's profile photo
Work
Occupation
digital content, publishing, marketing, media & strategy
Employment
  • Conglomotron LLC
    Principal, 2015 - present
    Research, advisory and thought leadership services around content marketing, content strategy and converged media.
  • Altimeter Group
    Analyst, Digital Advertising/Media, 2011 - 2015
  • Econsultancy, ClickZ, Search Engine Watch, Jupitermedia, Incisive Media
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Chicago - Paris - Berlin - Munich - Poughkeepsie, NY
Story
Tagline
All media, all the time.
Introduction
Hi. I'm Rebecca Lieb. I'm an independant analyst, strategic advisor, author and journalist specializing in digital content, advertising and media. 

Until recently, I was an analyst at Altimeter Group, where I authored the largest body of reserach on content marketing and content strategy. I also conducted a great deal of work in converged media.

Earlier in my career: former vice president of Econsultancy's US operations. Earlier, I spent over seven years as The ClickZ Network's editor-in-chief. I spent part of that time running the redoubtable SearchEngineWatch.com,  too.  I also do a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as advise clients on digital content marketing and strategy, as well as SEO.

My book, The Truth About Search Engine Optimization, published in February, 2009. It instantly became - and remains - a best seller on Amazon. My next book, due to publish in Oct., 2011 is in the works. The topic: Content Marketing.
Education
  • Vassar College
  • New York University Graduate School of Arts & Sciences
  • Université de Paris
  • Francis W. Parker School
Basic Information
Gender
Female
White Glove Elite's cleaners have been cleaning my apartment for years. They are prompt, reliable, communicative and professional. And my place gets clean! Katrina, my current cleaner, is the best of a long line of cleaners I've been very happy with. Her attitude can be summed up in her favorite query: "What else can I do for you?" I couldn't have been more pleased (or surprised) when recently, after accidentally breaking something in my kitchen, she showed up on her day off with a replacement.
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