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Rebecca Lieb
Works at Altimeter Group
Attended Vassar College
Lives in New York, NY
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Rebecca Lieb

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Rebecca Lieb

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discussing this latest Oracle acquisition with AdExchanger
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Ha! NPR's Marketplace interviewed me on NBCU's investment in BuzzFeed - and the result is a listicle.
...and two reasons why that $200 million could go to waste.
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Ha +Rebecca Lieb :P heya +Alex H Yong !
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Discussing multi-screen media consumption habits and the decline of tv on tvs
By Marianne Hayes With Netflix booming, what's a brand to do? Neftlix's latest earnings report only confirmed what all of us already knew—the streaming video giant is basically taking over the…
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always an honor to be cited by the redoubtable +Michael Brenner 
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson (Corporate Executive Board).
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Talking - what else? Content marketing and content strategy with OpenTopic.
Rebecca Lieb is an industry analyst who covers content strategy, advertising and media. Find some of her advice on the state of content marketing.
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Rebecca Lieb

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Nice citation of my content marketing research in B2C
If you’re a marketer, you know that content is one of the most straightforward ways to provide value to your customer base. Content marketing, while still a relatively new buzzword, is also timeles…
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I spoke with AFP today about NBCU's $200M investment in BuzzFeed
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an interview with me on my favorite topic
Ask anyone in-the-know about the proliferation of software that's been flooding the content marketing space and they'll tell you to talk to Rebecca Lieb. A former analyst at Silicon Valley-based Altimeter Group (she's currently VP of content marketing at Teradata Group), she's the de-facto ...
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More weighing in on Gawker's very rocky week, this time on NPR's Marketplace:
After a rocky few weeks, the digital media tries a reboot.
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I'm very excited to speak on native advertising in Copenhagen this October. Less sure about the Thatcher-esque comparison!
The VP of Content Marketing at Teradata Marketing Applications, Rebecca Lieb will be our opening keynote at the Native Advertising Days
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In her circles
380 people
Have her in circles
7,259 people
Shannon Poole's profile photo
mohammed alkhwaldi's profile photo
nicolas alfredo raymondi ayala's profile photo
Scott K. Wilder's profile photo
Jewels Johnson's profile photo
donna venx malunda's profile photo
Lumina Paul's profile photo
Alane Jewel's profile photo
Untung Renovia's profile photo
Work
Occupation
digital content, publishing, marketing, media & strategy
Employment
  • Altimeter Group
    Analyst, Digital Advertising/Media, present
  • Econsultancy, ClickZ, Search Engine Watch, Jupitermedia, Incisive Media
Places
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Currently
New York, NY
Previously
Chicago - Paris - Berlin - Munich - Poughkeepsie, NY
Story
Introduction
Hi. I'm Rebecca Lieb, the digital advertising/media analyst at the Altimeter Group.

I'm former vice president of Econsultancy's US operations. Earlier, I spent over seven years as The ClickZ Network's editor-in-chief. I spent part of that time running the redoubtable SearchEngineWatch.com,  too.  I also do a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as advise clients on digital content marketing and strategy, as well as SEO.

My book, The Truth About Search Engine Optimization, published in February, 2009. It instantly became - and remains - a best seller on Amazon. My next book, due to publish in Oct., 2011 is in the works. The topic: Content Marketing.
Education
  • Vassar College
  • New York University Graduate School of Arts & Sciences
  • Université de Paris
  • Francis W. Parker School
Basic Information
Gender
Female
White Glove Elite's cleaners have been cleaning my apartment for years. They are prompt, reliable, communicative and professional. And my place gets clean! Katrina, my current cleaner, is the best of a long line of cleaners I've been very happy with. Her attitude can be summed up in her favorite query: "What else can I do for you?" I couldn't have been more pleased (or surprised) when recently, after accidentally breaking something in my kitchen, she showed up on her day off with a replacement.
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