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Rebecca Lieb
Works at Altimeter Group
Attended Vassar College
Lives in New York, NY
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Rebecca Lieb

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+Jonathan Blank​ cites my research in this excellent column
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Rebecca Lieb

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A look at our new research
Measuring content marketing ROI is hard. But according to Altimeter Group, a simple, outcomes-oriented strategy can help. Learn how to match measurable metrics to business outcomes.
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Rebecca Lieb

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Personal and professional changes are afoot:
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Good luck! Let me know when I can buy you a drink! 
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Discussing the Kickstarter/New York Times 
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+Rick Liebling has created an anti-SXSW guide - and I'm in it!
You don't have to attend SxSW to have a productive weekend, here's our anti-SxSW guide of things marketers can do this weekend.
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New research from +Susan Etlinger and I on content measurement just this minute went live. Read it, share it, and please let us know your thoughts http://pages.altimetergroup.com/content-marketing-performance-report.html
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Very positive review of our recent research from 
The challenges and importance of measuring content marketing results is central to what we do at Appinions, and so we're excited to see the new Altimeter report
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Rebecca Lieb

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Thanks for citing my research in this report, Susan Kuchinskas
Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering "a natural extension that enables us to continue to help our clients expand their reach and build audiences." Skyword provides a cloud-based software platform that lets brands identify content creators…
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Discussing why Snapchat is attracting big bucks from 
Alibaba Group Holding Ltd. has invested $200 million in Snapchat Inc., a source familiar with the deal but not authorized to speak about it publicly said Wednesday night.
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Bloomfire interviewed me about what I do for a living 
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Talking turkey again when it comes to repurposing content
Repurposing (aka recycling) existing content is a great way to get more value from content marketing efforts. Here's why, how and what results to expect.
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In her circles
369 people
Have her in circles
6,656 people
Alane Jewel's profile photo
Shannon Poole's profile photo
MP Crosson's profile photo
Dennis Jenders's profile photo
David simmons's profile photo
Andrew Fletcher's profile photo
Barbara Feldman's profile photo
Nelson James's profile photo
Ruma Akther's profile photo
Work
Occupation
digital content, publishing, marketing, media & strategy
Employment
  • Altimeter Group
    Analyst, Digital Advertising/Media, present
  • Econsultancy, ClickZ, Search Engine Watch, Jupitermedia, Incisive Media
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Chicago - Paris - Berlin - Munich - Poughkeepsie, NY
Story
Introduction
Hi. I'm Rebecca Lieb, the digital advertising/media analyst at the Altimeter Group.

I'm former vice president of Econsultancy's US operations. Earlier, I spent over seven years as The ClickZ Network's editor-in-chief. I spent part of that time running the redoubtable SearchEngineWatch.com,  too.  I also do a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as advise clients on digital content marketing and strategy, as well as SEO.

My book, The Truth About Search Engine Optimization, published in February, 2009. It instantly became - and remains - a best seller on Amazon. My next book, due to publish in Oct., 2011 is in the works. The topic: Content Marketing.
Education
  • Vassar College
  • New York University Graduate School of Arts & Sciences
  • Université de Paris
  • Francis W. Parker School
Basic Information
Gender
Female
White Glove Elite's cleaners have been cleaning my apartment for years. They are prompt, reliable, communicative and professional. And my place gets clean! Katrina, my current cleaner, is the best of a long line of cleaners I've been very happy with. Her attitude can be summed up in her favorite query: "What else can I do for you?" I couldn't have been more pleased (or surprised) when recently, after accidentally breaking something in my kitchen, she showed up on her day off with a replacement.
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