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Rebecca Lieb
Works at Altimeter Group
Attended Vassar College
Lives in New York, NY
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Rebecca Lieb

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More weighing in on Gawker's very rocky week, this time on NPR's Marketplace:
After a rocky few weeks, the digital media tries a reboot.
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I'm very excited to speak on native advertising in Copenhagen this October. Less sure about the Thatcher-esque comparison!
The VP of Content Marketing at Teradata Marketing Applications, Rebecca Lieb will be our opening keynote at the Native Advertising Days
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HuffPo seems to agree with my stance on Gawker's controversial take-down
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opining on Gawker's takedown of the lurid Condé Nast exec/prostitution story last week:
Gawker's decision to take down a controversial post was led by its business team. Analysts fear it may be a sign of the decline of editorial independence.
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I talked with Fast Company about content strategy
As the need for content has exploded, the tactics for getting it out to the public too often overrun strategy.
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pleased to be on this list yet again
What's next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what's next for content marketing? The confluence (yup, pun intented) between Content Marketing and Influencer Marketing is gaining ...
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Rebecca Lieb

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Talking - what else? Content marketing and content strategy with OpenTopic.
Rebecca Lieb is an industry analyst who covers content strategy, advertising and media. Find some of her advice on the state of content marketing.
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Work I've done with +Jessica Groopman on connected experiences seems to be the topic of this article. Don't know what it says, but I like that the publication is called "The Brain"! 
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(Brain 2015-07-21)未來的傳播會變成什麼樣子?我的答案很簡單,跟著未來的生活而變。 那麼未來的生活會變成什麼樣子?我認真的相信,所有人們的想像力總有一天終將成真。 現在,物聯網(Internet of Things)開始興起了,越來越貼近我們的生活,即將每天跟著我們的一舉一動上上下下,我們的習慣也會重新被破壞,消費者和品牌的關係也勢必再度被重新編寫;Internet of Things 讓技術與日常生活交融在一起,它也將會激發無數的品牌「必須創新」的新一波浪潮;而我們做為一個數位人,對於行銷的想像力也必須再度被挑戰及擴充,當然更需要的是我們全新的努力。 【CONNECTED EXPERIENCES】 我們生活的週遭中,無論是行動及固定裝置用品,早已經有一些,不需要我們主動操控,就可以透過無線連結,對於我們的存在、渴望與需求,以自動自發的方式,來幫我們做事,這就叫做連結的經驗(Connected experiences)。 如果我們先簡單把品牌行銷...
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Discussing the Apple watch with BBC World in advance of the company's earnings. My take is that it's not ready for primetime, but it's an important innovation in the nascent wearables market. 
Apple releases its first results since its watch went on sale - but don't expect any sales figures.
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great recap of the SEMPO content marketing webinar I participated in yesterday with +Arnie Kuenn +Dana Todd +Simon Heseltine & +Miranda Miller 
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Weighing in on some social media Schadenfreude
Twitter hashtag campaigns are dangerous fields filled with trolls and negativity, but politicians don't seem to be giving up.
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Very proud and excited to now be Part of OneSpot's advisory board, working with an amazing team and an awesome company that's making enormous strides in content and native advertising.
Content Marketing Company Expands Advisory Board, Receives Multiple Industry Honors AUSTIN, Texas (June 29, 2015) – OneSpot, the Content Sequencing® platform, today announced its first quarter revenues increased 188 percent over the same period in the prior year, driven by strong and growing demand from Fortune 500 brands that use OneSpot to drive personalized, repeat …
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Have her in circles
7,124 people
JIN TONIC's profile photo
Kaiser Nabola's profile photo
Pettlepop Pop's profile photo
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Work
Occupation
digital content, publishing, marketing, media & strategy
Employment
  • Altimeter Group
    Analyst, Digital Advertising/Media, present
  • Econsultancy, ClickZ, Search Engine Watch, Jupitermedia, Incisive Media
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Chicago - Paris - Berlin - Munich - Poughkeepsie, NY
Story
Introduction
Hi. I'm Rebecca Lieb, the digital advertising/media analyst at the Altimeter Group.

I'm former vice president of Econsultancy's US operations. Earlier, I spent over seven years as The ClickZ Network's editor-in-chief. I spent part of that time running the redoubtable SearchEngineWatch.com,  too.  I also do a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as advise clients on digital content marketing and strategy, as well as SEO.

My book, The Truth About Search Engine Optimization, published in February, 2009. It instantly became - and remains - a best seller on Amazon. My next book, due to publish in Oct., 2011 is in the works. The topic: Content Marketing.
Education
  • Vassar College
  • New York University Graduate School of Arts & Sciences
  • Université de Paris
  • Francis W. Parker School
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Gender
Female
White Glove Elite's cleaners have been cleaning my apartment for years. They are prompt, reliable, communicative and professional. And my place gets clean! Katrina, my current cleaner, is the best of a long line of cleaners I've been very happy with. Her attitude can be summed up in her favorite query: "What else can I do for you?" I couldn't have been more pleased (or surprised) when recently, after accidentally breaking something in my kitchen, she showed up on her day off with a replacement.
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