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Rebecca Lieb
Works at Conglomotron LLC
Attended Vassar College
Lives in New York, NY
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Rebecca Lieb

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Discussing a couple of topics close to my heart
"Don't tell me you've never taken the opportunity of a TV commercial to use the restroom," says Rebecca Lieb.
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Rebecca Lieb

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discussing Instagram's new foray into retargeting with Adweek
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Hi I like to get to know you and enjoy such a special dish. Am Rauf
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Rebecca Lieb

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My new #contentmarketing  best practices report, co-authored with Contently's +Joe Lazauskas 
If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.
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what a headline for coverage of my new research
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more on my just-published research:
Today's marketers need to focus their efforts on reaching consumers at every stage of the digital journey, from awareness to conversion, by
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Rebecca Lieb

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opining again, in a piece by the thoughtful +Matt Kapko 
Twitter plans to make some changes to its social network later this summer, but the overdue modifications demonstrate the company's ongoing struggle to innovate.
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Location, location, location. Matt Kapkow looks at why Snapchat jumped on the site-specific bandwagon (I weigh in) 
Snapchat has made location a standout feature of its social network. The company's geofilters and live stories curated for specific locations demonstrate the importance of place in social media, and its campaign to capitalize on location could also have lasting effects on digital marketing.
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Discussing my new research, The Eclipse of Online Ads
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Cinco autores explican que es el content marketing, una estrategia cuyo objetivo está en el incremento de compras de un producto o servicios que ofrece una marca.
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...the report gives you an informed perspective on how online marketing is changing—and what you should do to keep your audience engaged.
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People
Have her in circles
8,073 people
Larry Rev's profile photo
World of Knowledges Technologies and Entertainment's profile photo
Andy Kaiser's profile photo
Richard Tunison's profile photo
Carolina Abenante's profile photo
Cw Renfro's profile photo
Krishan Dev's profile photo
David Hewlett's profile photo
Bhagwati Lal's profile photo
Work
Occupation
digital content, publishing, marketing, media & strategy
Employment
  • Conglomotron LLC
    Principal, 2015 - present
    Research, advisory and thought leadership services around content marketing, content strategy and converged media.
  • Altimeter Group
    Analyst, Digital Advertising/Media, 2011 - 2015
  • Econsultancy, ClickZ, Search Engine Watch, Jupitermedia, Incisive Media
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Chicago - Paris - Berlin - Munich - Poughkeepsie, NY
Story
Tagline
All media, all the time.
Introduction
Hi. I'm Rebecca Lieb. I'm an independant analyst, strategic advisor, author and journalist specializing in digital content, advertising and media. 

Until recently, I was an analyst at Altimeter Group, where I authored the largest body of reserach on content marketing and content strategy. I also conducted a great deal of work in converged media.

Earlier in my career: former vice president of Econsultancy's US operations. Earlier, I spent over seven years as The ClickZ Network's editor-in-chief. I spent part of that time running the redoubtable SearchEngineWatch.com,  too.  I also do a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as advise clients on digital content marketing and strategy, as well as SEO.

My book, The Truth About Search Engine Optimization, published in February, 2009. It instantly became - and remains - a best seller on Amazon. My next book, due to publish in Oct., 2011 is in the works. The topic: Content Marketing.
Education
  • Vassar College
  • New York University Graduate School of Arts & Sciences
  • Université de Paris
  • Francis W. Parker School
Basic Information
Gender
Female
White Glove Elite's cleaners have been cleaning my apartment for years. They are prompt, reliable, communicative and professional. And my place gets clean! Katrina, my current cleaner, is the best of a long line of cleaners I've been very happy with. Her attitude can be summed up in her favorite query: "What else can I do for you?" I couldn't have been more pleased (or surprised) when recently, after accidentally breaking something in my kitchen, she showed up on her day off with a replacement.
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reviewed a year ago
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