Are typos costing you sales?
Listings are a great way to grab a prospect's attention, but tiny typos can alter what you're trying to say, and often have unintentional results that can frighten away potential clients.
Missing commas can drastically alter your sentence's meanings.
* Time to buy people
* Please use caution when crossing children on road
* Kitchen perfect for cooking family gatherings
* No trespassing violators will be prosecuted
One misplaced letter can create words that spellcheck doesn't recognize as mistakes.
* New inferior décor
* Soiled foundation
* Some miner repairs
* Wreck room
* Walking closet
* Crab appeal
* Near hopping area
* Heated poo
Abbreviations are great for squeezing in a lot of information, but if clients can't decipher them, they became effectively worthless.
* END TOWN WAR (End unit, townhouse, warranty plan)
* OFF PAT OVER PERM (Off street parking, patio, oversized garage, permanent attic stairs)
* PICK OWN Bung PILE (Picket fence, owner financing, bungalow, pilings)
* PLAY TEN SEC WIN (Playground, Tennis court, Security system, window unit)
Last year, the linguistic geniuses at Grammarly (http://www.grammarly.com/blog/2014/make-home-good-grammar/
) teamed up with the real estate company Redfin (https://www.redfin.com/blog/2014/03/grammar-matters.html#.VgGhriBVhBc
) to celebrate National Grammar Day. Together, they looked at over 100,000 listings from 52 metro areas to see if poor grammar had any effects on home sales.
They found that proper spelling and grammar were considered extremely important, or very important to 87% of responders to their survey. Homebuyers linked proper grammar to attentiveness and professionalism, and were more apt to mistrust listings with spelling and grammar mistakes. 43% of those surveyed said they would be less inclined to tour a home, whose listings contained spelling errors or improper grammar.
Similarly, the study showed home listings that were free from spelling and grammatical errors were 10% more likely to sell for their listed price and sold three days faster than those with typos.
The study also showed that listing descriptions of about 50 words sold for higher than the list price and were more likely to be sold within 90 days, while listings with errors logged the most median days on the market before being sold. These properties also were the most likely to sell at the lowest percentage over the listed price.
The best ways to avoid these mistakes is to take the time to proofread your listings before posting. Reading from the bottom up will often uncover mistakes. Also have a coworker or friend read your listings aloud to help discover any hidden errors you might have missed.