Who are you marketing to? A few things jump out of the attached report: 1) On the average, people buy houses within 12 miles of where they live currently. 2) There are more buyers that are under 34 years of age (millennials) than in any other age category.
To me, taken together, it means that knowing your local market is more important than ever. Especially since so much of a prospect's initial searching happens online, before contacting an agent. It also means thinking about who you are marketing to, and how you are marketing to them, and does your marketing lead those prospects to contacting you? Something to think about. The summer market is winding down and now is the perfect time to work on how you do business. One of the best ways to keep organized / focus your attentions, is to use a CRM.http://www.realtor.org/news-releases/2015/03/nar-generational-survey-millennials-lead-all-buyers-most-likely-to-use-real-estate-agent