Profile cover photo
Profile photo
The Real Story Group
41 followers -
Welcome to Real Story Group. We have been delivering fearless technology selection advice since 2001.
Welcome to Real Story Group. We have been delivering fearless technology selection advice since 2001.

41 followers
About
Posts

Post has attachment
Updated DAM Evaluations: New Scenarios, Vendors, Ratings, Analysis #DAMCHI #DAM - Having watched the DAM marketplace evolve for the last 10 years, we've been talking a lot about how DAM has reached a tipping point in 2018. The massive (and widening) divide between simple image repositories and those vendors ready to serve as the prime content engine underneath your marketing technology stack is just part of the story. More than ever, products are becoming increasingly specialized to serve v...
Add a comment...

Post has attachment
Web CMS Tasting Notes #wcm #pmot - I'm always looking to find new ways to summarize the quite detailed findings in RSG's research. Our Web Content & Experience Management vendor evaluations can run to 10 to 20 pages each. We do include summaries and comparison charts, some of which you can now query online (subscribers only). But in the interest of summarizing still further, what if we could do simple "tasting notes" for certain WCM vendors, like wine critics do? What would we say? Quite to...
Web CMS Tasting Notes
Web CMS Tasting Notes
realstorygroup.com
Add a comment...

Post has attachment
The Sitecore Paradox #cms #wcm - I've been following Web Content & Experience Management vendor Sitecore since it emerged from the primordial soup of Nordic competitors in 2001 and eventually evolved its way to the top echelons of the global WCM market.  The company's focus on core R&D and channel-based selling proved a winning strategy, but I think Sitecore has hit a ceiling in recent years. Impressively Complicated Platform Natural selection made Sitecore an impressively rich if unusually...
The Sitecore Paradox
The Sitecore Paradox
realstorygroup.com
Add a comment...

Post has attachment
Salesforce and the Real Story on CRM Marketshare ##customerexperience #digitalmarketing - Salesforce likes to tout its marketshare lead in the CRM space, and peppers its advertising messages with the graphic below.  However, this data tells us more about the broader customer experience landscape than about Salesforce itself. Source: Salesforce.com, based on IDC data The underlying data comes from IDC, which is a reasonably reputable source, but remember that all marketshare data is suspect,...
Add a comment...

Post has attachment
Which Is the Best CDP? #digitalmarketing #EntArch - Customer Data Platforms (CDPs) have gotten hot this year, and you can understand why. Segmentation has become a mainstream practice.  Artificial intelligence is getting integrated into customer experiences, with attendant needs for high-quality, clean data. Customers expect consistent engagement with you across all channels, yet we all struggle to reconcile diverse customer and prospect data points. Why CDPs? CDPs address these challenges ...
Which Is the Best CDP?
Which Is the Best CDP?
realstorygroup.com
Add a comment...

Post has attachment
[Webinar] How to Select the Right CDP #digitalmarketing #EntArch - Packaged Customer Data Platform (CDP) technology has gotten hot in the past few years for very good reasons: building homegrown data aggregation layers can prove hard and inflexible.  CDPs can give marketers a much more adaptable environment to unify customer and prospect records. CDPs can serve as a critical layer in your customer digital technology stack Vendors have taken note of the opportunity and now you can chose from...
Add a comment...

Post has attachment
What Is a Real Quadrant? #KeepingItReal #EntArch #pmot - Enterprise technology customers and consultancies have a love-hate relationship with marketplace "quadrant" diagrams. You love the visual simplicity, but you hate the oversimplification of large, complex marketplaces — as well as the abstract nature of the vendor scoring.  You suspect there's something not right in the arbitrary positioning...and you're correct! We Hear You At RSG, we decided to stop complaining and do something about...
What Is a Real Quadrant?
What Is a Real Quadrant?
realstorygroup.com
Add a comment...

Post has attachment
Traditionally the Customer Data Platform (CDP) marketplace has been dominated by rather smallish but agile vendors. That's changing. https://www.realstorygroup.com/Blog/3264
Photo
Add a comment...

Post has attachment
Salesforce to Acquire Datorama - What Does This Tell Us About CDPs? #digitalmarketing - Traditionally the Customer Data Platform (CDP) marketplace has been dominated by rather smallish but agile vendors. That's changing. Rise of Platform Vendors Several big infrastructure or platform vendors have built new (or re-packaged existing) capabilities, or acquired companies to offer CDP-like capabilities. As a result, almost all the big infrastructure vendors now can at least claim to have a play ...
Add a comment...

Post has attachment
DAM Buyers Beware #analysts ar #DAM - For much of the last decade, traditional tech analyst firms have ignored the Digital Asset Management (DAM) marketplace. Since first publishing RSG's DAM vendor evaluation research in 2008, we've been struck by the comparative inattention to a technology that's clearly rising in importance across enterprise marketing stacks. Recently, however, both Forrester and Gartner have published their quadrants or list of "Top DAM vendors" for 2018. For buyers' sa...
DAM Buyers Beware
DAM Buyers Beware
realstorygroup.com
Add a comment...
Wait while more posts are being loaded