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When does 845 million not equal 845 million?
When does 845 million not equal 845 million? When it's the number of active users Facebook claims in its initial public offering filing. Last week the social networking giant amended that filing and ...
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Klaudia Gryga's profile photoRoger Clark's profile photo
 
I must say I find this kind of statistics very naive. It's quite obvious that on the various networks many people have fake and/or duplicate accounts. Not to mention empty profiles (no pic, no description, no content). Fan accounts. Accounts for pets or whatever.
Does that mean that the advertisers have no idea of what they are talking about??
 
+ReadWriteWeb Let's face it, people use statistics to support their own views. If a statistic doesn't support a view it is discarded!
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