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RC Website Group
The Gateway To Your Online Opportunities!
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Holiday Shopping Opportunities | How small businesses can capitalize on the holiday shopping season | Small Business Marketing Tips from

RC Website group offers small business marketing tips for entrepreneurs and small businesses owners because we know the holiday season offers an incredible opportunity to boost sales and increase your bottom line. Just like how the early bird gets the worm, starting holiday promotions early will position your business for optimum growth. Polishing your online identity, optimizing marketing opportunities and engaging in positive customer relations are key strategies for boosting profits. It may be the season of red and green, but businesses that take advantage of these expert small business marketing tips will be better positioned to see a lot of numbers in the black.

Email marketing tips
The most essential step in creating effective holiday marketing emails is to start early. In fact, 2015 email data from GoDaddy shows that it’s best for companies to get a head start on their email marketing campaigns as early as November. The days with the highest open rates before Christmas were during the first week of November, specifically Nov. 2. Even if those dates have passed, starting ASAP can help boost traffic and sales.

“Black Friday and Cyber Monday might seem like the perfect days to send promotional emails, but small businesses should proceed with caution,” says Eric Gilbert, director of GoDaddy Email Marketing. “With higher sending volume comes lower email open rates. Our advice to our customers is twofold. First, get a head start on your holiday campaigns by sending before the peak shopping days arrive. And second, be sure to write crisp, compelling subject lines to help stand out in the inbox.”
In creating an effective email, consider providing valuable information and useful tips rather than straightforward sales copy.

Shab Sadeghi, founder of Shabbella, a lifestyle brand for women, uses GoDaddy Email Marketing to stay in touch with her customers throughout the holiday season. “I like to share style tips on how my customers can wear Shabbella products multiple ways throughout the season,” says Sadeghi. “In the past, I’ve provided beautiful gift boxes with orders during the holidays. I love to give back to my customers, plus everyone loves gifts!”
Another way to increase email marketing efforts is to send personalized emails. Personalized emails improve click-through rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group.

Social media tips
Keeping active on popular social media platforms helps brands engage with their customers and influence purchasing decisions. What’s more, 51 percent of people will use social media to get gift ideas, according to a statistica survey.

In addition to staying active, give your social efforts a holiday makeover with a few new strategies. For example, music is a huge part of how people interact during the holidays. Share popular holiday songs and encourage your audience to do the same.

Next, go for the emotional response. Heartwarming stories of generosity, charity and creativity abound during this time of year and tend to get a lot of play on social media.
In addition, focus on the entertainment value over the sale. The holidays, while joyful, are often filled with stress. Giving your users a break from the madness with a funny holiday-themed image or video will help them associate your brand with more than just your product.

Finally, make social interactive. Respond in a timely manner to user questions and comments. It will help build your brand reputation and leave a positive impression on your audience.

Storefront and website tips
Whether customers are visiting in person or virtually via a website, you want to give them an easy-to-navigate experience and plenty of purchasing options that meet their holiday shopping needs.

First, categorize items as gifts on your website. For example, “gifts for your husband” or “gifts for kids.” Reflect this messaging in product copy and consider writing blogs that support gift ideas for specific audiences. Additionally, promote the upsell by offering packages of products and/or services in bundles.

Second, hire a web developer and graphic designer to spruce up your website to reflect the essence of the holidays. Alternatively, use a DIY website builder that’s affordable and easy to use like GoDaddy. For physical stores, tasteful holiday decor can enhance the ambiance and get shoppers in a festive state of mind.

Finally, for brick-and-mortar purchases, consider offering complimentary gift wrapping. For online purchases, provide free shipping when a certain amount is purchased.
With each day there’s another opportunity to upgrade your holiday marketing strategies, but you must start now. With these tips, you’ll have an edge on the competition. To learn other ways how RC Website Group can help your small business, visit RC Website Group @ for more Small Business Marketing Tips

If you think our small business marketing tips or any of our other ideas could help your business, consult one of our RC Website Group’s Marketing specialist. We would be happy to help you decide what is best for you.
Reach out to us today @

Tags: Small Business Marketing, Email Marketing, Social Media Marketing

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For any Facebook Campaign | 3 Tips on Facebook Security

3 simple ways to improve your Facebook security

Your Facebook profile is a representation of you on the Web. It’s where you connect with friends, learn the latest news and find the best reviews of the restaurants and products you enjoy every day. You use your Facebook profile all the time, so you want to make sure the information you display on Facebook remains as safe and secure as possible. With this, you need to consider how important Facebook Security is to you and your business.

Facebook works 24/7 to protect people’s accounts, but there are also simple things you can do to take more control of your Facebook security. Here are three easy options:

1. Take a security checkup.

Security Checkup is the quickest and easiest way to add extra layers of protection to your Facebook account. With three simple steps you can:

* Control where you’re logged in. This makes it easy to log out of devices you haven’t used in a while or may have forgotten about, meaning you’ll only be logged into Facebook on devices and browsers you approve.

* Turn on Login Alerts. When this feature is activated, you’ll receive a notification or email alert whenever someone tries to log into your account from a new device or browser.

* Review your password security. Only use strong and unique passwords. You should never use your Facebook password anywhere else online and never share it with anyone.

You can start your Security Checkup any time by searching for “security checkup” in the Facebook Help Center, or by typing into your browser.

2. Turn on login approvals.

If you’re only going to make one change to improve the security of your account, this is it. Otherwise known as two-factor authentication (2FA), login approvals provide an extra security step whenever you log in from a new device. You will get a special code on your phone that you use along with your password to complete the login process.

To turn on login approvals, all you have to do is go to “Settings” in the Facebook app on your phone or in your browser. Once you’ve done this, select “Security Settings” and check the box next to “Login Approvals.” If you don’t have login approvals turned on already, you should do it as soon as possible.

3. Use your Facebook login with third-party apps.

Your Facebook login allows you to quickly and safely log into many third-party apps using your Facebook account. Maintaining a login system is hard, and by using your Facebook account, you don’t need to trust your login to every app you sign into. They never get to see your Facebook password. As an added bonus, using Facebook Login means you don’t need to create and remember lots of new passwords.

You can also control what information you share with these apps by clicking “Edit the Info You Provide.” And best of all, you choose whether to let the app post on your behalf.

To sign into an app with Facebook, simply click on the Facebook button on the app’s sign-in page.

Improve your Facebook security today

In addition to the steps above, you can also visit the Facebook Safety Center, which provides additional tools to help control your experience on Facebook, as well as numerous tips and resources for safe and secure sharing. It also gives you access to the Bullying Prevention Hub, a resource for teens, parents and educators seeking guidance on how to prevent and address bullying on the Internet.

Your home comes with locks on the doors. Your car comes with an alarm. Your cell phone comes with a passcode. Yet every day you take additional steps to protect these possessions and the valuable information they hold. Why not do the same for your Facebook account? With just a few simple clicks, you can give your account a tune-up and more safely connect to share on Facebook with the people you care about.

If you think a Facebook campaign could help your business, consult one of our RC Website Group’s Marketing specialist. We would be happy to help you decide what is best for you.

Reach out to us today @

Tags: Facebook Campaign, Facebook Marketing, Facebook Security

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Blogging | Is It Worth Starting A Blog?
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There are a variety of reasons why people or companies choose to begin publishing a blog, and blogging can be purely for communication purposes or with the aim of promoting products or services to the blog's audience. The blog is an easy format for sharing and publishing pictures and information to the audience that is reading the blog, and it is a format that also encourages interaction. The toughest aspect if you are writing a blog for marketing purposes is finding and engaging an audience so that they return to the blog, and once it has a regular audience this is when a blog can be very effective.

Blogging As An Individual
One of the main reasons that people will start a blog is that they want to share their lives and passions with their friends and families, and many of the biggest blogs developed from these humble beginnings. The key to starting a blog successfully is that it needs to be a subject that you are passionate about, and if others share that passion and want to interact with your opinions, then it is possible to draw an audience for the blog. If you do want to have a community growing around your blog, then using a forum and social media can work with the blog to develop the audience.

Writing Blogs For Commercial Purposes
There are many commercial blogs online that can have content that almost seems to repeat as it is frequently looking at the same products or services offered by the company, so it is a good idea to look creatively at the subject matter when writing a commercial blog. A light and informal tone will help to offer a different perspective on the company to that which is provided in the official website, and making a blog entertaining can certainly help. When it comes to marketing posts on the blog, it is best to include these along with other posts that will provide more entertaining content for visitors, otherwise too much marketing can mean that visitors won't return to the blog.

Growing Your Online Presence Through A Blog
A blog is a great way to increase the number of ways that people can communicate with you or your company online, and for those who are writing a commercial blog it can be an interesting and informal aspect to the company that won't be seen on the company's main website. The blog can also help the performance of the main company website if it is used correctly, both by encouraging readers to continue on to the website through a link, and it can also help with the search engine ranking too.

Getting A Following For The Blog
While spending time and effort writing and designing a blog can seem futile at first, it is important to be patient as developing the audience is often one of the toughest parts of blogging. Entertaining and informative content can both be triggers that will draw visitors back to your blog, and also working hard to promote the blog on sites such as Facebook and Twitter can pay dividends. The best advice of all is not to give up too soon, and even if it seems as though no one is reading your posts, if you work hard and engage with people the audience will come.

If you think a blog could help your business, consult one of our RC Website Group's Marketing specialist. We would be happy to help you decide what is best for you.

Reach out to us today @

Tags: Blog, Blogging, Website, Online Marketing

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Is Facebook Marketing The Right Choice For Your Company? By RC Website Group @

Around the world, it is believed that Facebook has access to the largest audience in the world with over a billion registered users, and with such a large membership it is no surprise that Facebook offers some fascinating marketing opportunities. A key aspect of Facebook's proposition is that it doesn't just offer a huge target market, but it can also split this market by demographics including age, sex and even personal preferences. Placing adverts through the company can be done in a very detailed way, and it is best to use adverts that encourage users to interact, although it is vital that this type of advertising is closely monitored.

Promoting Your Company Through Facebook

Like registering for Facebook as a personal user, the first thing that a company wanting to advertise through this medium needs to do is to create a profile containing many of the business details. Once this is in place, the company can then start to work through Facebook to place adverts aimed at particular types of people, and as it is a social medium the aim of these ads is usually to get users to click through on to the company profile, or to submit further information about themselves. Facebook does include some very interesting success stories about companies advertising through the site, so these are worth a look.

The Benefits Of Facebook For Advertisers

The key feature that many companies will find attractive about Facebook as an advertising medium is that it can deliver adverts that are much more targeted and focused than through any other way of advertising. Knowing the location and the age range of those that are being targeted is just the start, as Facebook stores a wealth of information on their users, from their entertainment preferences through to their political views. Advertisers can also find that more people are likely to interact with their company as the very nature of the website is one of chatting and sharing information with friends.

Making Adverts For Facebook

Because of the unique way that adverts are delivered to people through Facebook, most companies will create adverts especially for the website, with an emphasis on catching the user's eye, as it is so easy to scroll by. The best adverts are those that engage with potential customer or clients, and getting them to want to interact with your company, whether it is by viewing your business profile or continuing on to your website. As it is possible to be very detailed with the target demographic, releasing small experimental adverts can give you almost immediate feedback about which ones are most effective.

The Problem Of Fake Clicks

One of the measures that Facebook uses to calculate the success of an advert is that of the number of users click through on to a profile or website from the advert, but this can be distorted by fake profiles. Although Facebook estimates only a small percentage of the online profiles are fake, as these are controlled by automated computer systems, it can make adverts appear more successful than they are. Make sure that you monitor the success of your adverts closely, and verify the profiles of those that are actually coming through to your profile and website.

If you think a Facebook Campaign could be right for you, consult one of RC Website Group's marketing specialist. We would be happy to help you decide what is best for you.

Reach out to us today @

Tags: Facebook, Facebook Campaign, Facebook Marketing

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How Material Design Can Be Used In Your Website by RC Website Group @

As one of the largest corporations in the world, Google carries a lot of influence with those in the web community, and when they decide they are going to promote a design philosophy for creating websites, many web designers will follow including RC Website Group's web design. What Material Design is hoping to achieve is making sure that web users get the best possible browsing experience whatever type of device they are using to access the web. This will help the experience of loading and navigating through a website feel more natural, and is also hoping to make the websites feel a little more real, with shadows and textures for different parts of the web design

An Overview Of Material Design

Google envisions that this type of design is something that will be applied throughout the company’s products, and it is likely to change the way that many web designers will work too. One of the most important aspects of the Material Design philosophy is that it is based around a grid, which can then be used to adapt the way that a website will appear when it is accessed using a smaller device such as a cell phone as opposed to a desktop computer. The bold colors of the design is one of the most immediately noticeable features of the design, and the way information is presented is through ‘cards’ which are squares of information that are then displayed in a logical way.

How Material Design Changes Website Development

Google’s products and services have been hit and miss when it comes to how successful they have been, and those preparing new websites will need to be aware of this design philosophy. Because web users are finding a greater range of devices that they can use to access online content, from the clever watches and eyeglasses developed by Google, this philosophy is something worth considering when preparing a new website. The important aspect of using the ‘cards’ to present information also means that developers will not need to develop separate websites for each platform, as the design will respond to the device the web user has in their possession.

Planning To Implement Material Design

Now that the developer software which has been prepared by Google has been released to web developers, it is possible for those who do create websites regularly to start to implement Material Design in their creations. If you are thinking about implementing the design philosophy in your website, then it is worth considering whether the traffic you are getting justifies the effort, and this is particularly important as Material Design is going to be a key part of the Android operating system in the future.

The Design Cues Of Material Design

Over recent years there has been a growing number of websites that are produced with a flat design, but what the ‘card’ based content system of this design does is to try and have the digital pixels reacting as if they actually were cards. These effects can range from shadows to the cards bending when they are moved across the screen. Material Design is essentially looking to provide a natural experience that is intuitive for users and interactive.

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RC Website Group's Explainer Video 2016!

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Welcome to RC Website Group. Here is our latest Explainer Video for RC Website Group!

What Is SEO?

Search Engine Optimization (SEO) is one of the most common online services that can be used to help boost the performance of your website and to draw more interested people to your website. The key to SEO is that it takes the content of your website and the links heading to your site, and amending it so that it becomes more attractive to the automatic programs that decide search engine rankings. There are a variety of different ways that this can be done, and different techniques that can also achieve different types of SEO results. 

How Do SEO Specialists Optimize Websites To Boost Search Engine Rankings?

The programs that are used by search engines to rank different websites by the search terms that users put into search engines are very complicated, and have become increasingly complex over the years. Using tags and other keywords in the content of a website is an important part of SEO, but the algorithms in search engine programs have become increasingly sensitive to over-use of keywords in an attempt to be ranked highly in this way. There are also a variety of methods that can be used including using backlinks, to help the search engine detect the site and to make it appear popular.

The Changes In SEO Techniques

Because search engines are constantly monitoring their programs to try and ensure that there is very little room for abuse in their systems, this means that SEO is a field that is constantly shifting, and at times this can have a big impact on the success of some websites over others. There have been some examples of changes in the algorithms of a search engine seeing a company's website drop several places in the search engine rankings, which has a dramatic impact on that company's business. This is why using SEO regularly and monitoring website performance is so important. 

The Benefits Of Using SEO Specialists

Many larger companies will have an in-house team of SEO specialists that will monitor the performance of their websites, but for smaller companies, making sure they review their website regularly is important. This will help you to make sure that your website is still ranking highly when compared to your competition, and also that it is still using the right methods to get the best search engine rankings. 

Should You Use White Hat Or Black Hat SEO Techniques?

This is a difficult question, as white hat techniques are generally those that work with the system of search engine programs to produce organic results, while black hat techniques are those that usually exploit weaknesses in search engine programming. In the short term, black hat techniques will often get more immediate results, however, if the search engine identifies those exploits in their programming, it can often see the website performance drop off significantly, or be punished by search engines. This means that if you are looking for long term growth, white hat techniques are usually the best option, as they will usually contribute to website performance that continues to improve.
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