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Razvan Gavrilas
Works at cognitiveSEO
Lives in Iasi, Romania
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Razvan Gavrilas

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cool new stuff on creative link building
 
Surveys are an excellent way to build links and increase social signals to your website.

There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them:
1. You get a great understanding of your client’s customers
2. You get data that is truly unique
3. You get quotes and testimonials from real people
4. You get a ton of ideas for blog posts and articles
5. You can gather case studies volunteered by respondents
6. You see specific areas you need to promote (and stimulate sales)

More on the
Why You Should Be Building Content Marketing Using Surveys: http://cognitiveseo.com/blog/8226/building-content-marketing-using-surveys/
A great way to do Content Marketing - Surveys are an excellent way to build links and increase social signals to your website.
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just posted ;) should be an interesting research.
 
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.
 
We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.
 
When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on the “Google Algo Dashboard”, that says “BRAND”, and they are turning it up to 11.

How Shopping Comparison Sites Use Tribal Content to Boost Brand Marketing
http://cognitiveseo.com/blog/7983/shopping-comparison-sites-use-tribal-content-boost-brand-marketing/ 

Enjoy Reading!
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals. We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.
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NEW >>> 4 Unique Content Marketing and Link Building Techniques for Boring Industries http://bit.ly/1FUra0m 

What people really mean when they say boring industry is that it’s a subject that bores them. If you are a link builder or a content creator you must not think in this manner of self-interest. It is not about what interests you, it is about what works. Therefore there are no boring subjects that are hard to build links too, only subjects you find boring and have not yet researched.

What defines a good content marketer is the ability to take these hard subjects that people consider boring and create something which works.
What people really mean when they say boring industry is that it’s a subject that bores them. If you are a link builder or a content creator you must not think in this manner of self-interest. It is not about what interests you, it is about what works. Therefore there are no boring subjects that are hard to build links too, only subjects you find boring and have not yet researched. What defines a good content marketer is the ability to take these...
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A magnetic headline is one that attracts, one that draws the reader in, one that stops people surfing past and makes them click.
If your content does not have a magnetic headline in this noisy, hyper social, online world, it will not matter how good your content is on your travel blog or travel website.

If the headline does not cut it, it will not get viewed.
It will not get Tweeted.
It will not get links.
It will die of loneliness.

Learn How to Create Magnetic Headlines for the Travel Industry (and not only) http://bit.ly/1xAJW6k 

You need headlines that stand out in a crowd at the very least! 

cc +Lyndon Antcliff 
A magnetic headline is one that attracts, one that draws the reader in, one that stops people surfing past and makes them click. If your content does not have a magnetic headline in this noisy, hyper social, online world, it will not matter how good your content is on your travel blog or travel website.
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In a previous article, we put all together some great experts’ opinions about the biggest disavow myths of all. We then realized that a Disavow Mythology needs to be done, therefore we’ve dug in everywhere we could, we’ve made some serious research and we’ve tried to make a comprehensive list of myths regarding the Disavow Tool, as a follow-up of the previous article.
 
Without any other introduction, let’s meet the biggest myths of all:
 
NEW >>> 29 Critical Myths That You Need to Know Before Doing a Google Disavow
http://cognitiveseo.com/blog/7797/29-critical-myths-need-know-google-disavow/

If you are doing Google Disavows this is a critical read!
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Negative SEO attacks can come in many shapes. Given the latest Google Updates, black hats had to up their game, resorting to all kind of elaborated SEO attacks. In this context, keeping an eye on your backlinks is mandatory, as well as maintaining a healthy link profile. Below, there is a great, in-depth story about a recovery from a negative SEO attack from which much things can be learned and applied.

+Jonathan Verrall from +Jellyfish UK shares his story on the Negative SEO attack on the Jellyfish site and how they managed to track, identify and recover from it.

NEW STORY >>> How a Famous SEO Agency Got Nuked by a Negative SEO Attack & Their Recovery Story http://bit.ly/1Ezkmq5 

This is how tracking should be done in order to mitigate the risks of penalties.

Enjoy the read!
Keeping up with Google’s algorithm updates is challenging. Ironic as it may seem, with developments to the Penguin algorithm in recent years, the very techniques that black hat SEOs had used in the past to build the visibility of their client’s websites are now being used (often by spammers) to bring harm to targeted domains.
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please put a comment on the post so we can have Jonathan answer on that 
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Ultra In-depth >>> Competitive Intelligence Analysis – Mining Niches Using Free Google Tools http://bit.ly/1y7xd0H 

We’ve seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn’t have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today’s article we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use.

So much stuff you can do with Free Google Tools and Public Data ...
Smart Competitive intelligence techniques that you can apply using Free Google Tools.
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The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.
 
Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information which can be used to help with the online, marketing strategy.

NEW >>> Amazing Examples on How Irrational Content Spiked Virality
http://cognitiveseo.com/blog/7958/amazing-examples-irrational-content-spiked-virality/
Lateral thinking means you go sideways, away from the main purpose and theme of the website. Content that is intended to go viral is not about the brand or the products and services of the brand, it is about something else.
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STORYTELLING USING LINKS is my latest Deck from +BE-Wizard! Italy.

The name says it all so I hope you will like it.

Key takeaway : Links Unmask the Past and Predict the Future (SEO or NO SEO Implied)

http://www.slideshare.net/razvan_gavrilas/storytelling-using-links-razvan-gavrilas-cognitiveseo-bewizard-2015

Read and Share if U like. Tks!
Link are not only a SEO Signal! Links are much more than that. Links are the backbone of the Web! Links can tell the complete story of a site! Check this presentation and learn how you can demystify any site's story!
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NEW > Hardcore Disavow and Penguin Interview with iCrossing's SEO Expert, Modestos Siotos http://bit.ly/1DNy1cO  cc +iCrossing UK +Modestos Siotos    

Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is.

In a nutshell, Penguin is a collection of signals Google uses to figure out to what extent a site’s backlink profile is ‘unnatural’.
If the ‘unnaturalness’ exceeds a certain threshold, Penguin will not only devalue the ‘unnatural’ links (so they don’t positively impact on rankings) but will also give a big hit to the keywords (and/or pages) the ‘unnatural’ links are pointing to. 
Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is. In a nutshell, Penguin is a collection of signals Google uses to figure out to what extent a site’s backlink profile is ‘unnatural’. If the ‘unnaturalness’ exceeds a certain threshold, Penguin will not only devalue the ‘unnatural’ links (so they don’t positively impact on rankings) but will also give a big hit to the keywords (and/or pages) ...
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Link Intersect Tended to be a Complex Methodology until now to be done using Excel or third party scripts.

We made it easy + we added Domain Intersect. This is a big difference because sites don't get linked from the same link but from the same referring domains.

This just boosted your new link opportunities by a lot since you look at what common domains your competitors are having link from and you can understand better their strategies and adapt.

Visual Link Intersect Tool on Steroids & Competitive Link Building for 2015 http://bit.ly/1FACfUj 

What do you think on the Domain Intersect and Visual Tool ?
Spotting competitors based link opportunities is very hard without the right tools. It is also time consuming to go though thousands of links and make intersections between them. That is why we provide you with this simple and visual tool that allows you to spot opportunities based on your competitors commons links and domains.
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"They say that good artists borrow and great artists steal."

Whilst I would never advocate ripping off your competition, they can definitely be a source of inspiration and a jump off point for your own ideas.
 
Plus, it is never a bad thing to see what your competitors are up to. Performing “competitive research”, is something that most sectors do and social media is no different.

NEW STUFF >>> Competitor Social Secrets Revealed with Organic Mix of Tools and Techniques http://bit.ly/1b3YV3Z 

Good Stuff from +Lyndon Antcliff !
They say that good artists borrow and great artists steal. Whilst I would never advocate ripping off your competition, they can definitely be a source of inspiration and a jump off point for your own ideas.
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