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Razvan Gavrilas
Works at cognitiveSEO
Lives in Iasi, Romania
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Razvan Gavrilas

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If you do Content Strategy this is a must read.
Simple Yet In-Depth.
 
How to Come up With a Content Strategy That Works http://cognitiveseo.com/blog/8621/come-content-strategy-works/ 
Simple Yet In-depth
I suspect that a lot of people say “content strategy”, when they are talking Cow Daddy Doodoo. I doubt they actually know what they are talking about. Mostly because you can see from their content they haven’t quite thought it through. It’s a process.
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Razvan Gavrilas

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3x Monday :) 
3x More Keywords to Track :)
...
3x More Insights
 
BIG NEWS TODAY >>> We Tripled (3x) the Rank Tracker Keywords so You Can Track More at the Same Price http://cognitiveseo.com/blog/8528/tripled-3x-rank-tracker-keywords-can-track-price/ 
Let's start the week with some amazing news from cognitiveSEO! Today We TRIPLE (3x) The Rank Tracking Quota on Our Subscriptions
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glad you like it Josh. 
ps: stay tuned as some other stuff is coming :)
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BIG NEWS >>> Quantum Leap in Unnatural Link Detection Improves Auditing Processes

Today we added AI to our Unnatural Link Detection Classifier. We had a more basic AI in the past but today we added self learning AI to it. 

Full details in the post >>>

http://cognitiveseo.com/blog/8424/quantum-leap-unnatural-link-detection-improves-auditing-processes/ 
A self-learning system may spot really complex patterns, but even so, these need to be validated before any action is taken. Algorithms are still not as smart as experienced humans and there's currently no substitute for human intuition.
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no. it is like a crowd-sourced system. only 1 or 5 people saying something about a link is not enough. in order to be able to have an accurate decision on the crowd sourced part it takes more than that. so someone else is not able to influence your classification directly. 
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cool new stuff on creative link building
 
Surveys are an excellent way to build links and increase social signals to your website.

There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them:
1. You get a great understanding of your client’s customers
2. You get data that is truly unique
3. You get quotes and testimonials from real people
4. You get a ton of ideas for blog posts and articles
5. You can gather case studies volunteered by respondents
6. You see specific areas you need to promote (and stimulate sales)

More on the
Why You Should Be Building Content Marketing Using Surveys: http://cognitiveseo.com/blog/8226/building-content-marketing-using-surveys/
A great way to do Content Marketing - Surveys are an excellent way to build links and increase social signals to your website.
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just posted ;) should be an interesting research.
 
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.
 
We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.
 
When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on the “Google Algo Dashboard”, that says “BRAND”, and they are turning it up to 11.

How Shopping Comparison Sites Use Tribal Content to Boost Brand Marketing
http://cognitiveseo.com/blog/7983/shopping-comparison-sites-use-tribal-content-boost-brand-marketing/ 

Enjoy Reading!
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals. We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.
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STORYTELLING USING LINKS is my latest Deck from +BE-Wizard! Italy.

The name says it all so I hope you will like it.

Key takeaway : Links Unmask the Past and Predict the Future (SEO or NO SEO Implied)

http://www.slideshare.net/razvan_gavrilas/storytelling-using-links-razvan-gavrilas-cognitiveseo-bewizard-2015

Read and Share if U like. Tks!
Link are not only a SEO Signal! Links are much more than that. Links are the backbone of the Web! Links can tell the complete story of a site! Check this presentation and learn how you can demystify any site's story!
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Razvan Gavrilas

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Another great piece from Mr +Lyndon Antcliff  ;)

Get you Content ON!
 
8 Content Types Which Have a High ROI
http://cognitiveseo.com/blog/8571/8-content-types-high-roi/

Coming up with content ideas is a never ending job for the content marketer. Not only must you thing of the narrative or story of the content piece, you must chose the correct type of content.
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new stuff
 
MASSIVE HOW TO >>> How to Kick off an Ultra Powerful Link Building Campaign in 2015 http://cognitiveseo.com/blog/8224/how-to-kick-off-powerful-link-building-campaign-2015/ 
There are countless guides, tips and “top five ways to build links” articles out there, but we’re going to take a more technical approach to the subject. This is an ultra in-depth article on how to work on a link building campaign in 2015.
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Knowing all the assets that exist on a website is both important for a website owner and also any outsourced agency who will be working on content, promotion or SEO. Having the documentation of the content audit handy so you can hand it to anyone new to the site who will be joining the team, is essential if you have a number of people working who come and go.

Step by Step Guide to Performing a Content Audit http://cognitiveseo.com/blog/8331/step-step-guide-performing-content-audit/ 

Good Stuff from +Lyndon Antcliff :)
Being able to identify which type of content has worked in the past, which gets the most links, which gets the most social signals, allows you to plan a future strategy which is based on real data.
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Ultra In-depth >>> Competitive Intelligence Analysis – Mining Niches Using Free Google Tools http://bit.ly/1y7xd0H 

We’ve seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn’t have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today’s article we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use.

So much stuff you can do with Free Google Tools and Public Data ...
Smart Competitive intelligence techniques that you can apply using Free Google Tools.
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The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.
 
Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information which can be used to help with the online, marketing strategy.

NEW >>> Amazing Examples on How Irrational Content Spiked Virality
http://cognitiveseo.com/blog/7958/amazing-examples-irrational-content-spiked-virality/
Lateral thinking means you go sideways, away from the main purpose and theme of the website. Content that is intended to go viral is not about the brand or the products and services of the brand, it is about something else.
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NEW >>> 4 Unique Content Marketing and Link Building Techniques for Boring Industries http://bit.ly/1FUra0m 

What people really mean when they say boring industry is that it’s a subject that bores them. If you are a link builder or a content creator you must not think in this manner of self-interest. It is not about what interests you, it is about what works. Therefore there are no boring subjects that are hard to build links too, only subjects you find boring and have not yet researched.

What defines a good content marketer is the ability to take these hard subjects that people consider boring and create something which works.
What people really mean when they say boring industry is that it’s a subject that bores them. If you are a link builder or a content creator you must not think in this manner of self-interest. It is not about what interests you, it is about what works. Therefore there are no boring subjects that are hard to build links too, only subjects you find boring and have not yet researched. What defines a good content marketer is the ability to take these...
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