How To Use Google Analytics for Same-Day Content Promotion
One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.
Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult. What if there were a way, if not to predict the future, to at least have an early warning system about what content you should promote? You can have that, and you only need Google Analytics and an alarm clock to do it.
Learn more in this post from +Christopher Penn
/ +SHIFT Communications