Tech comm ultimately benefits from this shift to reader/user-orientation. The purposive "design" of language (which I guess is part of Marcia's "Word Up" thesis - would check out her book) to anticipate and respond to reader needs is a compromise/concession from an author (us corporate pens) who no longer has claim as sole authority. Rephrasing what you've said, the Web with its fragmented, multifarious information sources is a return to the collaborative, non-bylined Epic.
Tech comm rolling up its sleeves to wear the hat of a "user advocate" is a much better proposition than one of an "indisputable fount of wisdom". After all, another dictum from postmodern lit theory is "all reading is rewriting".
- HTC Corp.
- University of Santo Tomas Graduate SchoolMA Communication
- University of Santo TomasBA Literature
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The UNESCO Higher Education Open and Distance Learning Knowledge Base - ...
The Asia Pacific Open and Distance Learning (ODL) Knowledge Base is a platform where regional and international ODL practitioners...