OK this video is alot better than the drummer/kayak video as it has a clearer focus and objective: to showcase that a Turbo-4 is as powerful/fun as V6.
This video seems more genuine to me, and also more interesting.
You should also bring in some folks who posted negative comments on the new Fusion and have then drive it rather than just have the awesome Tanner Foust take people on a hot lap; it's more interesting to show people "changing their minds" about Ford than to bring in folks who are already fans. (ie Bimmer fans test driving a Z4 doesn't make for an interesting fan-centric video)+Melina M
per her prior comment, it might make sense to just have a disclaimer slide at the end of the videos saying the participants weren't compensated, etc. to help boost user trust.+Ford Motor Company
who should be monitoring these Fusion posts very closely.