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Ray Larson
Works at Vende Social
Attended Full Sail University
201 followers|28,454 views
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Ray Larson

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Trust, subject authority, and reputation: does your website possess all 3? Why your site needs to communicate it on and offline.
You can't succeed online without trust, subject authority, and reputation.Learn how to craft a winning online strategy with these 3 core attributes.
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Ray Larson

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This past Friday I awoke to someone else in control of a website I am entrusted with. Not a good feeling. Here's what I learned.
0Views; 0Likes; 0Comments. Share on LinkedIn; Share on Facebook; Share on Google Plus; Share on Twitter. Well I woke up this morning, and I got myself a beer” Jim Morrison, The Doors. That's not the way I roll. However, after opening up my computer early Friday morning I felt the need for one.
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Ray Larson

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#CaribbeanWeek  at +DreamPlan Go ! My favorite week of the year! Check out +Linda Thompkins excellent blog post!
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Thanks Ray! Looking forward to the Caribbean Week promo - definitely appreciate the intro with Jessica. 

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+Linda Thompkins has an eye for the unusual. Here's a great story from one of her many travels.
 
#virgingorda   #sunsetwatchvilla   #bvi   #caribbeantravel  +Ray Larson 

WinoDino - Likely the only white dinosaur dressed in a tux in the entire Caribbean region

"Dino" was commissioned by the DuPont Company, and welcomed guests to their award winning five star Hotel DuPont in Wilmington, Delaware. A few of the notable guests include Charles Lindbergh,  Amelia Earhart, John F. Kennedy, Eleanor Roosevelt, Bob Hope, Joe DiMaggio, and Katharine Hepburn.  

How Dino made his way to the Caribbean . . .  See more at: http://www.travel2thecaribbeanblog.com/2012/08/the-mystery-of-winodino.html#sthash.7bDbEUj6.dpuf
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Ahh . . . good to hear he's still hanging tough. I will include Dino in a future post of "Caribbean Oddities" - working on future trip for 2015 :) 
 
Marketing with content....
Content marketing is a two-fold process. Creating content is the first step. Next, brands need to apply marketing tactics to support their content too.
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Ray Larson

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Big brother makes watching its citizens a classified activity. Wrong.
 
We just updated our Transparency Report, showing how many requests Google gets for information about its users. But we're not allowed to give the full story because the U.S. government says that requests under the Foreign Intelligence Surveillance Act (FISA) must be kept secret. We can tell you this: Requests have more than doubled around the world since 2009, and more than tripled in the U.S.: http://g.co/u5sp

Share this if you believe you have a right to know what our governments are up to. 
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Do consumers require brands to fulfill their quality "proxy" roles anymore? If not what' does this mean for the value of a brand?
Researchers puzzle over how consumers make product choices in the digital marketplace.
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Ray Larson

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Here's a quick reminder on how to optimize your content. It's still very important!
Empower your writers to create an optimized page with basic SEO knowledge will result in content that is valuable and worthy of Google’s attention.
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Ray Larson

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Post punk and metal from my SEO mentor +Paul Sanders and #Hammerhead. Sweet!
Hammerhead - Global Depression
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Tired of "Semalt" showing up in your list of referrals in analytics? Finally an easy solution to filter bots and spiders:
Google announced on Google+ that you can now easily filter out traffic from bots and spiders from showing up and being tracked in your analytics.Google said,
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"Brand stories that resonate with consumers will focus on creating emotional connections based on business' higher purpose – why they do what they do, and how that impacts their customers, employees and society at large."
Michael Brenner explains how evolving consumer habits and pressures on marketers will have redefined marketing by 2020
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Check out the favorite #VirginGorda  places of Caribbean traveler/blogger extraordinaire +Linda Thompkins  (@justatraveler).
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Trying to get back on social. You were the impetus needed. Let's keep
collaborating!
People
Have him in circles
201 people
Long Bay Beach Club's profile photo
momogi joss's profile photo
Anita Davis's profile photo
Sonya Nelson's profile photo
Albert Maruggi's profile photo
Morgan Arnold's profile photo
Lotus Carroll's profile photo
Michael Slack's profile photo
OLUMUYIWA WILLIAMS's profile photo
Work
Occupation
Internet marketing strategist, Content strategist, digital consulting, search engine optimization, social media management
Skills
Content Strategy, Google Analytics, Digital Strategy, Semantic Search, Search Engine Marketing, Inbound Marketing, Internet Marketing, Social Media Marketing, Social Media Management, Web Analytics, Branding, E-Commerce Strategy, Digital Start Ups, ,
Employment
  • Vende Social
    Director, Client Services, 2014 - present
    'm responsible for results and client satisfaction for Vende Social, a full service internet marketing firm based in the Dallas area. Since our beginning, our mission has been to “Connect Customers to Our Clients.” We achieve winning outcomes for our B2B clients due to our metric driven approach and the 30 years plus of digital marketing experience our leadership team possesses. We know who we are and who our ideal client is. Our uniques: We put internet marketing on a quota and make sure your get the results you need. We have the experience to back it up. We are entrepreneurs just like you and have been serving clients for over 14 years. We have proven methods, best practices, and processes that work.
  • Sunset Watch Villa
    Sales and Digital Marketing, 2010 - present
    Create, develop, and implement a multi channel marketing strategy for Virgin Gorda's most sought after luxury rental villa. Responsible for semantic search strategy to ensure the villa is found by visitors on the web. Engineer social marketing campaigns across many platforms to insure Villa brand awareness associated with Virgin Gorda, the British Virgin Islands and the Caribbean.
  • Brandpoint
    Content Strategist, 2013 - 2014
    Provide clients with enhanced, technically relevant content strategies to drive their business.Evaluate business objectives and content requirements to create content strategies, taking into consideration website content, social media and organic search results.
  • Self Employed
    Digital Consultant, E-Commerce Strategy and Consulting, 2010 - 2014
    Work with clients to help them define their unique value proposition, craft mission statements, and identify online niche markets for their products and services.
  • Allivictus USA
    Sales and Marketing, 2011 - 2013
    Introduction of a very simple, highly effective aged garlic extract into the US market.
  • Strongpoint Marketing
    E-commerce Strategist, 2011 - 2013
    Digital marketing consulting for Tucson (AZ) and Wilmington (DE) best known marketing and market research firm. Educate clients on social media best practices and search marketing strategies. Guide customers on website redesign to reflect current Inbound Marketing standards. Design and construct PPC and SEO campaigns. Clients included Foxfire Marketing, the Mid Atlantic Wine and Food Festival, and the British Virgin Islands Winemakers Dinners, amongst others.
  • Fan Shack, Inc
    Owner, 1998 - 2007
  • USAF
    Thermonuclear Hitman, 1985 - 1990
  • Phoenix Website Design
    Website sales, 2012 - 2013
    Sold website design and CMS platforms (Live Edit) for a boutique Twin Cities website firm. Identified prospects, assessed needs, and delivered a fantastic product to the client.
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
I coach companies, business owners and entrepreneurs on how to craft winning interactive marketing campaigns. A passionate student of social media, I blend my own entrepreneurial experience, a genuine desire to see others succeed, and a fiercely competitive nature to empower owners to give their brands a louder voice and bolder presence in the digital marketplace. I teach my clients how search engine marketing, website optimization, and social media employed in concert create synergy, and ultimately sustainable business growth. I also blog about my favorite place on the planet, Virgin Gorda.
Introduction
Transplanted Miamian currently living in self imposed exile in the cold tundra of the upper Midwest. Father, husband, student of war, mountain biker, Virgin Gorda devotee, kayaker, and grunge fan.
Bragging rights
Awesome wife, very cool son, and very blessed to have wonderful friends.
Education
  • Full Sail University
    MS, Internet Marketing, 2012 - 2013
  • University of San Francisco
    Interactive Marketing, 2011 - 2012
  • Norwich University
    MA in Military History, 2008 - 2010
  • University of Miami
    MBA, 1984 - 1985
  • University of Miami
    BBA, 1980 - 1984
  • Christopher Columbus High School
    1980
  • Splash Media University
    Social Media Management, 2011 - 2012
Contact Information
Work
Phone
3025882857
Email
Ray Larson's +1's are the things they like, agree with, or want to recommend.
Online travel marketing is broken, content marketing is the solution | L...
www.linkedin.com

“Where do you want to go?” This is the question that every travel review site and online travel agency (OTA) asks when you visit their site.

http://www.brandpoint.com/a-day-in-the-life-brandpoint-content-marketing...
www.brandpoint.com

Brandpoint content marketing writers juggle a wide variety of client projects. Here's a day in the life!

Webmaster Central - Google Product Forums
productforums.google.com

Webmaster Central. Welcome to the Google Webmaster Help Forum! You'll find answers to many common questions here—just search in the box abov

April Showers
dailytimetrial.blogspot.com

Pulled this great photo from @twinsixhttps://twitter.com/bobbylama/status/461618757723365376 Been a weird spring, hoping for some May flower

http://www.brandpoint.com/how-do-i-get-my-content-into-google-news/
www.brandpoint.com

Google News is just as competitive as the SERPs (Search Engine Results Pages), so you have to take a long term approach to getting into Goog

http://www.brandpoint.com/dont-fear-the-trolls-why-your-blog-needs-a-hea...
www.brandpoint.com

Should you allow comments with your blog? Here's why you may, or may not, want to include a comments section.

Jessica Gaumer: Infographics, Listicles Videos and More Have Changed the...
www.bulldogreporter.com

By Jessica Gaumer Marketing Specialist, Brandpoint The mat release has been around for years. If you’re a longtime PR professional, you’re w

http://www.brandpoint.com/google-ripples-how-to-jump-start-your-g-presence/
www.brandpoint.com

Google+ Ripples is a social analytics tool in the Google +platform. It allows users to see how their content was shared on G+ and by whom. L

Aero Tech Designs
plus.google.com

Ride Longer. Feel Stronger.

Duluth-Cable Fat Bike Weekend!
universalklister.blogspot.com

California dreaming This is the weekend to ride a Fat Bike in the Northland. First you have the Fat Bike Summit happening Thursdy-Friday in

The Collaborative Economy Is Coming for Your Business. Are You Ready?
blog.hubspot.com

Sharing services like Airbnb and Uber are just the tip of the iceberg. Thousands of similar companies are popping up, in almost every market

From 10 Blue Links To Entity SERPs: Is Your Website Ready?
searchengineland.com

Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interac

DashboardJunkie.com
plus.google.com

Free Google Analytics dashboards. Valuable insights. Profitable decisions.

Read when and how use Noindex, Nofollow, Canonical and Disallow
www.dashboardjunkie.com

We've persuaded Henrik Bondtofte to write a guide on when and how to use Noindex, Nofollow, Canonical and Disallow tags and attributes. Read