SEO Help for Small BusinessA Time Stamp Summary+David Amerland
gives solid, practical Small Business advice which shows how practices that are good for your business are good for your SEO - and vice versa.
Below is a time stamp summary to give you an overview and also the ability to zoom in to any part of the discussion that is of particular interest to you. Desktop users simply click on the time stamp. On mobile, move the slider under the video to the desired time.1:40
- Introduction of +David Amerland3:15
- Why search is so critical4:51
- Was SEO Help
written with small business in mind?
A small business operates in the same datasphere as a large one. The practices are the same for large and small companies.7:50
- Small Business Advantages:
Small businesses do things faster, easier, and at a lower cost.
What's hard is finding the time and discipline to do everything you need to do.10:41
- Motivation: For large corporations it's extrinsic, for small companies it's intrinsic. The solution is the same… clear, internal communication.11:55
- What you need to know about semantic search
and how it's leveling the playing field.15:06
- Big businesses have fixed processes.
Although small businesses are constantly re-prioritizing, they need to create processes, too, albeit more flexible ones.17:42
- Doing something is always
better than doing nothing. Today, it's a must to get some knowledge and work with it.18:37
- +Georg Buech
asks if the term 'SEO' is still relevant?19:37
- Your online identity and your website.
Another small business advantage25:22
- Consistency, the pressures a small business faces, and working smarter.27:33
- What can you do that gives the quickest SEO gains?
1) rock solid hosting
2) fast website with quick load times
3) be sure your site is mobile friendly29:17
- Google+ is the greatest shortcut in terms of search.31:39
- The challenges of transitioning to Google+ from other social networks. 35:32
- Use Google+ to build your reputation and increase your visibility.
What makes Google+ difficult is that there are a lot of tools there and you need to take your time to understand them and which ones you want to lead with.38:57
- +Steve Bonin
asks about load time and content management systems.
The kind of content you put on the page itself is more important than the CMS you use.40:45
- +Danielle Milne
asks what's the number one thing a brand new business should be doing on Google+,
as opposed to an established business?
Both need a Google My Business Page, but the newer business needs to make sure they are using a real person to drive the connections forward and to give the business a voice.42:18
- Is it better to build trust on Google+ with a personal profile or a business page?
- from +Georg Buech
Begin with a profile. Always remember that Google+ (and social media) is not a one-to-many broadcast platform.45:33
- +Michael Mason
asks how the web design community can work together to help small businesses.
Short answer: transparency.46:40
- Do you see April 21 (the date when Google will start using mobile-friendly as a ranking factor in mobile search) as a significant date for small businesses? - from +Michael Mason
If mobile search is important for your business, you need to have a responsive site.50:43
- +Farinaz Parsay
asks about David's new books coming out.51:17
- A summation of SEO Help52:34
- How do you decide where to start
and how to prioritize the 20 steps described in SEO Help?
Start with what you're good at. Lead with your strengths.54:11
- Should you still consider keywords? And what about links?
Bottom Line: Don't be specifically concerned about either of them. If your content is of sufficient quality, the links will take care of themselves.57:06
- Parting Thoughts
FaceBook is a walled garden when it comes to search.
If you're working in Google+, whatever you do there actually surfaces in search.
All of your social media activities create a digital footprint. Make sure you link them together because this creates greater authority from a search point of view.59:39
- Famous Last Words
(from SEO Help
)"SEO... represents an opportunity. The chance to prove that armed with a little knowledge, a website, a good business plan and passion, a small business can create as good an experience and presence on the web as a big one, and do it better."
And from +John Ellis
in the comments…"Consistency wins...probably the one thing big brands do have over small is the ability to be consistent.
""Use the social networks for what they do best. Facebook tends to share things well, Twitter is fantastic for crowdsourced media. Google+ is where your brand is built. ""One video can be turned into multiple short videos, blog posts, podcasts, and images. HOA's are perfect for the three R's. Repackage, repurpose, republish."
Huge thanks to +David Amerland
and to our fantastic audience, both in person and online, for watching and engaging. Special thanks to those who asked questions and were active in the comments!
Posted by +Marilyn Moore
for +RightStart Websites #seo #seotips #smallbusinesstips #webvisibility #SmallBusinessWebTech