- LucreHead of Social Media, 2011 - present
- Ministry of JusticeHead of Digital Communications, 2011
- Splendid Communications
- Flux PR
- Catalysis Communications
- Lansons Communications
- August One Communications
- European Parliament, Strasbourg
- "Magnetic balls" puzzle game
- Monument Valley
- Brain Dots
Rax has over
eight years of experience within the communications industry, working for
brands such as Microsoft, Intel, Smirnoff, Guinness, Marmite and Carphone
More recently, Rax has been working within the public sector as Head of Digital Communications for the Ministry of Justice where he worked closely with ministers to implement social media strategy across several Government departments.
When it comes to communicating to consumers, Rax has developed community tools and outreach strategy for a wide range of global brands – focusing on targeting specific online audiences.
He currently works as an outreach and social media strategy consultant across different industries, helping marketers generate genuine online talkability within social networks and blogger circles.
Rax is a firm believer in the power of online tribes in shaping both established and emerging brands with a view to giving them a long-term presence in consumers’ hearts and minds.