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Raphael O'Donoghue
114 followers -
Digital Marketing, Dublin Ireland
Digital Marketing, Dublin Ireland

114 followers
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Raphael's posts

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Social media fails and PS firms..
5 Social Media Fails Professional Services Firms Should Avoid
http://ow.ly/Z4oKz #SocialMedia
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Great way to capture site search data in GA..
Find out what your audience really wants to see on your website with Google Analytics

Understanding what people are searching on your website provides valuable insights into gaps in content and potential usability and navigation tweaks.

If you have hundreds of people searching for a particular page you can consider adding this to your primary navigation. You might also find people searching for something that you don’t currently provide on your website, so by adding the content you will be giving your audience exactly what they’re looking for.

In order to begin using the site search reports within +Google Analytics you need to configure your reporting view to grab the particular search terms people are using to search within your website.

Here is a quick run down of the steps to configure site search reports:

1. Head to your website and perform and search, try searching for ‘contact’ or the name of your website.

2. Look at the URL bar of your browser and look for the search term you just entered. You might see something like http://www.lovesdata.com/?s=contact

3. Now you need to identify the query parameter that is running your search function. In our example this is ‘s’ – you might have something slightly different, so look to the left of your search term, you should see an equal sign, then a single letter or word and then a question mark or ampersand to the left of that. Whatever is between the question mark or ampersand and the equal sign is your query parameter.

Can’t find a query parameter? Not every website has one for their search function, so read our post on getting setup if you don’t – http://www.lovesdata.com/blog/2015/google-analytics-site-search-setup-options/

4. Head to ‘Admin’ within Google Analytics and under the ‘View’ column click on ‘View Settings’. Scroll to the bottom and enable ‘Site Search’ and enter your query parameter.

5. Great work! You will begin to start seeing data within the ‘Site Search’ reports under ‘Behavior’ within Google Analytics.

#GoogleAnalytics #SiteSearch
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How Google uses site quality to rank pages, a good read..

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Great whiteboard Friday from Rand..
In today's Whiteboard Friday, Rand discusses keyword targeting vs. focus on topics. Learn how to get the best of both approaches.

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Econsultancy - 10 digital marketing and commerce trends for 2016. Some great insights here..

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Top tips for SEO in 2016 - Great post on things you need to know

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QUIZ: Which creative genius are you?
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