Today's edition of ' Whiteboard Friday was delivered by , aka the Ginger Rand.
A highly recommended listen at Moz blog: http://tgcafe.it/1vXa4uD, and here's a quick Skinny.
1. ensure task completion.
Whatever tasks that page is supposed to complete, you want to make sure it completes it.
If it's a sign-up page, you want to make sure they sign up.
If it's a download page, they need to download.
If it's information they came for, make sure they stay and read.
2. make sure you have various offsite references.
Any way that Google can tell that this is a quality site, that people recommend this site, that's what you want.
So you want people in the social world talking about you, sharing you, any of the major social networks.
Also, you want the experts in those particular social networks talking about you.
3. have reputable business information on every page.
You want to make sure that you have on every page your address, your phone, and contact information.
You want to make sure on your site you have a robust mission statement, a robust company directory.
You want to make sure your copyright is up to date on the site.
4. make sure you cite your sources.
So if there are any big Wikipedia articles or any larger industry related websites that talk about your information, you should be giving a link out to those people.
You should be citing your source and indicating to Google that you're an upstanding web citizen, or, at the very least, you know who the big dogs are in your industry and you're citing those sources when it is applicable.
1. make sure that you do not repeat keywords anywhere.
You don't want to repeat keywords too much on page, and you don't want to repeat keywords too much across the site.
2. don't make content just for SEO's sake.
People think that they need to update their blog on a weekly basis, or they think that they have to have that freshness signal, and they will sacrifice quality of content for rapidity of publishing. DON'T do it.
3. don't forget to 'polish' your content and site.
You want to make sure that the spelling and grammar has been checked, that all the pages have been checked for errors, that there are no miscellaneous 500 errors, there are no naked Apache 404 errors.
You want to make sure that, essentially, the website has been looked over and proofed.
4. don't interfere with the website usage with ads.
You do not want to interrupt the user process of them going through your page by having a giant ad here and a giant ad here and a pop-up that comes up that they have to click away and then they're scrolling and reading down a little bit more, and then there's another ad that gets in the way.
You can find the entire list of do's and don'ts on Josh's website TheMoralConcept.net/pandalist.html.
Definitely the one to bookmark and reference in the future!
#panda #searchengineoptimization #marketingnews
More marketing news: http://tgcafe.it/your-marketing-news
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