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Raphael O'Donoghue
Works at PM Forum Ireland
Lives in Dublin
105 followers|13,085 views
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Testing your marketing impact. 
Are your marketing dollars effective? We show how controlled marketing experiments can help you get more value out of your digital spend across channels.
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West Cork in the sun! #westcork #ireland #goleen
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Raphael O'Donoghue

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Been sent here before!
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Raphael O'Donoghue

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‘Tis the season for holiday bonuses. Now, with new #Chromebooks, get 1TB of Drive storage to work, play and everything else you need to do this holiday season. http://goo.gl/8h8WO4 #googleforwork
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Raphael O'Donoghue

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Three castle head, W Cork.
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Great insights from +Rand Fishkin and the +Moz team on misconceptions about content marketing.
Great content certainly helps business, but it isn't as simple as "publish, share, convert new customers." In today's Whiteboard Friday, Rand explains what's really going on.
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Have him in circles
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A great article on getting small clients started with online marketing..
 
Today on Moz +Morgan Chessman walks you through the preliminary steps she takes her small business clients through when they don't know where to begin with online marketing. Check it out! 
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
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Panda 4.1 explained on +Moz whiteboard Fri.
 
Panda 4.1 Google Leaked Dos and Don'ts - Whiteboard Friday

Today's edition of +Moz' Whiteboard Friday was delivered by +josh bachynski, aka the Ginger Rand. 

A highly recommended listen at Moz blog: http://tgcafe.it/1vXa4uD, and here's a quick Skinny.

Panda DOs:

1. ensure task completion. 

Whatever tasks that page is supposed to complete, you want to make sure it completes it.

If it's a sign-up page, you want to make sure they sign up. 

If it's a download page, they need to download.

If it's information they came for, make sure they stay and read.

2. make sure you have various offsite references.

Any way that Google can tell that this is a quality site, that people recommend this site, that's what you want.

So you want people in the social world talking about you, sharing you, any of the major social networks.

Also, you want the experts in those particular social networks talking about you.

3. have reputable business information on every page.

You want to make sure that you have on every page your address, your phone, and contact information.

You want to make sure on your site you have a robust mission statement, a robust company directory.

You want to make sure your copyright is up to date on the site.

4. make sure you cite your sources.

So if there are any big Wikipedia articles or any larger industry related websites that talk about your information, you should be giving a link out to those people.

You should be citing your source and indicating to Google that you're an upstanding web citizen, or, at the very least, you know who the big dogs are in your industry and you're citing those sources when it is applicable.

Panda DON'Ts

1. make sure that you do not repeat keywords anywhere.

You don't want to repeat keywords too much on page, and you don't want to repeat keywords too much across the site.

2. don't make content just for SEO's sake.

People think that they need to update their blog on a weekly basis, or they think that they have to have that freshness signal, and they will sacrifice quality of content for rapidity of publishing. DON'T do it.

3. don't forget to 'polish' your content and site.

You want to make sure that the spelling and grammar has been checked, that all the pages have been checked for errors, that there are no miscellaneous 500 errors, there are no naked Apache 404 errors.

You want to make sure that, essentially, the website has been looked over and proofed.

4. don't interfere with the website usage with ads.

You do not want to interrupt the user process of them going through your page by having a giant ad here and a giant ad here and a pop-up that comes up that they have to click away and then they're scrolling and reading down a little bit more, and then there's another ad that gets in the way.

You can find the entire list of do's and don'ts on Josh's website TheMoralConcept.net/pandalist.html.

Definitely the one to bookmark and reference in the future!

#panda   #searchengineoptimization   #marketingnews  
More marketing news: http://tgcafe.it/your-marketing-news
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Great post for a 2015 marketing calendar.
This 2015 marketing calendar template will help you come up with marketing content for the upcoming year. Find out when to start marketing for big holidays and all the fun events the year has to offer.
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Raphael O'Donoghue

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Where had all the rain gone?
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Have him in circles
105 people
Sean Dunne's profile photo
Lisa-Nicole Dunne's profile photo
Eamonn O'Brien's profile photo
Conor McWade's profile photo
carola cedeno's profile photo
Ian Cleary's profile photo
Connor Keppel's profile photo
Ciaran O'Reilly's profile photo
Bord Gáis Energy's profile photo
Basic Information
Gender
Male
Other names
Rafe O'Donoghue
Work
Occupation
Digital Marketing
Employment
  • PM Forum Ireland
    2009 - present
  • UNICEF Ireland
    Digital Marketing - UNICEF, 2010 - 2013
  • Baker Tilly Ryan Glennon
    Marketing & IT Manager, 2007 - 2009
  • Baker Tilly O'Hare
    Marketing & IT Manager, 1994 - 2007
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Currently
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Raphael O'Donoghue's +1's are the things they like, agree with, or want to recommend.
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