Pay for Performance SEO vs. Monthly SEO Services
Do you know what Moz, Ahrefs.com, Raven Tools, and Majestic SEO all have in common?
No, they’re not part of a clandestine SEO power circle laughing maniacally in smoke-filled backrooms, cigars in hand, plotting their next Google takeover.
Still can’t figure it out? I’ll give you a hint: data.
They build tools to take search data (keyword traffic, rankings, and fluctuations in the SERPs) and turn it into actionable insights for their customers. By gathering this data over time they are able to make educated inferences into how Google ranks web pages. Do they have a blueprint to Google’s algo? Of course not. Do they have enough data to recognize patterns and signals that contribute to rankings? Without a doubt.
Does your SEO company do that? Probably not.
As much as SEO is an art, effective pay for performance SEO is data-driven. Google updates its algorithm at least once per day. It’s in constant flux. While pay for performance SEO might not make much sense to an independent consultant or small firm, a company who has been doing SEO for years can always approach things differently.
Here’s how to spot the real PFP companies from fake ones. #seo #seotips #inboundmarketing