Marketing Became Personal
Well, to be honest, the best kind of marketing has always been personal. But that was before the Industrial Revolution kicked in and taught us about the efficiency to be gained from scale and the profits that could be had by marketing to the masses.
In each +Social Media Today #SMTPOwerTalk
we strip back the layers and expose the workings of what's underneath. We want marketing to be personal. We hope it is. We expect it to be more so. Is that a realistic expectation? Is it even a feasible one from a profits point of view? Answering this will be +Mike Allton
from +The Social Media Hat
and +Randy Milanovic
. Neither man sells hats or kayaks but what they do, do is different, pioneering and perhaps even a little disruptive. Yours truly will be in the hot seat guiding the conversation. I hope you will be able to join us: http://goo.gl/kx7O7d