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Randy Milanovic
Works at Kayak Online Marketing
Attended SAIT
Lives in Calgary Alberta
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Randy Milanovic

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Sunset over Istanbul #pano Feb/16 #snapseed (view on desktop if possible)
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Randy Milanovic

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Going Global: Now Marketing on Both Sides of the Atlantic

If you’ve been following KAYAK’s progress at all, you’ll know that we’ve been growing by leaps and bounds over the past few years, making it onto the pages of mainstream media, including The Calgary Herald, Forbes, The Financial Post, Ottawa Citizen, and even the CTV news for our unique approach.

While those things are pretty darn cool, our focus has always been on getting better, not necessarily bigger. We aren’t apt to take on a new client, open a new office, or hire a new team member just for the fun of it (or to pad the bottom line). For us, finding a perfect fit is more important than anything else.

That’s why we’re excited to announce that we’ve made a special new connection.

KAYAK Online Marketing and ICONIS Agency are working together to tackle some very interesting projects in North America, Europe and around the globe; a collaboration that’s bound to be great for everyone involved.

When we first came across the team at ICONIS, believe it or not, neither side was looking for a new partner. In fact, the thing that brought us together was that our two founders – Randy and Muamer – shared many of the same philosophies with regards to marketing and commitment to client betterment. Both felt that there was a huge need for insightful content, meaningful engagement, and real business-building opportunities via the web, on a global scale.

Countless conversations in Google Plus later, we realized that KAYAK and ICONIS had some nicely complementary skills. While the KAYAK team were burning it up with online marketing and SEO in Canada, the team at ICONIS were generating some of the best design and coding projects in Europe.

Everyone at our firms is excited to see what we can produce as a global team… if you are curious as well, feel free to touch base to learn what this new trans-atlantic relationship could mean for your marketing needs going forward.

Feel free to reach out to Randy and Muamer on Gplus at any time...

+Randy Milanovic  , Principal, +KAYAK Online Marketing 
+Muamer Mujevic  , Creative Director, +Iconis Agency 
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Michael Maguire's profile photoJulie Holberg's profile photoRandy Milanovic's profile photoKAYAK Online Marketing's profile photo
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Thank you +Michael Maguire and +Julie Holberg. It's a business relationship that began right here in the plus, as +Craig Burton noted. 
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Randy Milanovic

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+Bruce Marko walks the talk. #mustread
 
Welcome to my House

The first rule of writing content in the digital age is you have to own it. I don't mean you have to own the copywrite itself per se, I mean the ideas, the meanings and intentions the work conveys, the value people derive from it. That's more than just yours, it's is you.

For some people who consume that content, it's more you than you are, it's where they the consumers are going to derive the things they trust and know about the individual who wrote it more than any profile or bio now matter how well presented it is.

That content, that blog post, it's your house, and that's exactly how you have to treat it. Everyone is welcome in your house, but that involves a degree of reciprocity and respect. The exact attributes you would expect to display when you are in someone else's house.

In creating that content for what ever reason you are placing yourself out there, you are opening the doors to your house, but it's still your house. The conversations and challenges which arise from your content are yours to guide, shut down or throw the hell out as you deem necessary, you are not beholden to the flows of anything or anyone, it's your house, not theirs or anyone else's.

This is relevant in the context of how we form online identities which people can trust. Our identities as individuals are established proxies in our lives for how we interact with individuals, but to represent all of that three dimensional complexity in a two dimensional format can seem difficult at best and impossible at worst.

Yet it's not impossible when you look at how we form trust and identities in detail. All of the micro expression and subtle signals we read from physical interactions are still present when we create content and engage with individuals online, they are just harder to see. By treating your content like it's your house, because it is your house, you send a signal people can easily read and understand. This is your house, that's something anyone can understand.

That's where trolls get their perception of power, because they have come into your house with neither respect or expectations of reciprocity. In displaying disregard in your house they in some sense are trying to challenge your identity. Don't let them because you don't have to, this is your house.

That doesn't mean challenge should be ignored or censored, in fact it should be encouraged. In your house you have to be willing to stand by your word, but also willing to learn. That's the essense of reciprocity and the key to understanding human identity, it has to be adaptable yet still remain what it is.

Be willing to be wrong when you create content, because being wrong doesn't make it not your house. No one can take that from you, you must give it to them. All you have to do is not do that, don't give it up. Own it.

It's still your house, just like this one is mine.

Welcome to my house...

#markokoolaid #socialproof #content
#writing




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Randy Milanovic

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Much of the sharing world is dark indeed.

What isn't dark though are leads. I'm certain the majority of marketers are tracking visitors at the individual level (if they are still watching traffic numbers, they are losing the game).

I for one notice the immediate impact of doubling or halving the number of posts I publish, or the amount of interaction I engage in, and I can see how those visitors arrive at and traverse my website.

So, rather than worrying about content views, I'm focussed on the views an individual has. Much better metric and indicator of whether or not your content is working for you.

My 2 cents
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Rajesh Saharan's profile photoKAYAK Online Marketing's profile photoTeodora Petkova's profile photoMatt Blanchfield's profile photo
 
My two favorite words from the article. "Trust Me"..
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Randy Milanovic

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I've got a problem: too many leads. I know, I know. You feel for me.

If you think you can help me vet and convert them into customers, I'd like to hear from you. #notsofast  ... I do have 2 questions... check 'em out here: https://www.kayakonlinemarketing.com/careers-at-kayak

PS - We do not accept resumés. We will check you out. The role is full time. Have solid references ready.
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Randy Milanovic's profile photoPeter Nikolow's profile photo
 
Please apply via the link. Thx all.

I learned long ago that there are different types of prospects whose first contact is based on:

1. those who have done their homework and came to the realization you should be a good fit
2. those who are referred to you by a friend or client
3. those who see you at the top of Search results

(PS - I don't do advertising.)

In my experience, each prospect type comes with its own set of challenges:

1. not really any challenges with this type 😀

2. typically excited, but haven't likely done any real homework to learn what/how/why you operate, are often expecting you to perform, can to be shocked by the time/investment required 😐

3. (almost) every single time is looking to rank #1, doesn't have a budget, and isn't interested in learning what it takes 😒

As you should know (many don't), while we can certainly automate a website to filter / segment the vast majority of lead types and 'marketing' qualify them, it's not as simple a thing to Sales Qualify the leads - determine their BANT (Budget, Authority, Need, Time). That's always going to take some effort on our side.

We receive between 30 and 60 MQLs per month, but can effectively only accept 5-10. Determining BANT is what our new hire will be responsible for. 

Randy Milanovic

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Replay #H2HChat: The Secrets Behind Writing and Selling Your Book with Marsha Collier and +Bryan Kramer
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I'm watching it tomorrow as well +Julie Holberg. This time with a notepad. 
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Randy Milanovic

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The Change Conundrum

Sales, marketing, business development, whatever we are calling it, or whatever our role is, the irony is, no matter what we are pitching, we are doing so against the grain of human nature.

People, and therefore companies, don't like change. Most will avoid change for the sake of maintaining the status quo, to avoid the risk and uncertainty change brings, plus the overall cost of change.

So why don't we ever see people talking too too much about the need to mobilize our prospects around getting comfortable with change FIRST, before we spend all our time and money yammering on about how awesome we are?

I've seen enough articles written by marketing gurus about how to sell executives on things like SEO or content marketing to know that none of them have a clue why companies actually do what they do, specifically change when they need to change.

The key isn't ROI. It isn't consensus about your offering among key internal buyers. It isn't about value propositions.

It's about tapping into the insights that will strike a chord in the hearts and minds of key decision makers, making them feel like and believe that a change is needed.

Then, down the road a bit, way down the road, you can tell them how awesome you are.

If you don't believe me, and think ROI and other useless sales and marketing tactics are where it's at, comment, so I can school you. ;)

Just kidding. Kinda.

But seriously, think this way. Everyone knows that going to the gym and eating less red meat is good for you. How many people do it?

#sellingischange
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Randy Milanovic

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Hit the Gear, scroll to bottom, add account. #easypeasy #instagramaccounts
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Randy Milanovic

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Yay, business and personal at last. Feel free to creep me. 
Facebook-owned Instagram today announced that starting this week, users will be able to switch accounts when using the app on Android and iOS. The feature will be available in version 7.15 of the app, and it allows people to have as many as five accounts logged in at once.
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Finally !

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Randy Milanovic

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Wonderful visual representation of an important topic from +Teodora Petkova
 
Publishing in a world of data
Semantic Technologies and Our Web-like Existence

An excerpt from my new blog post for +Ontotext. Check the entire text here: http://goo.gl/DzBD5n

"The swelling amounts of data produced every day propel the rise of a new breed of publishers, ones who strive to adapt to the rapid social change and find the most appropriate structures and processes to enable content creation, publishing and distribution in a world of constant connectivity where data never sleeps."


p.s. I love the graphic designer's image for my metaphor (which you will see in the upcoming slides :)) about semantic technologies being the "cutting" of a raw diamond (content).



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+Randy Milanovic thanks. It's rewarding to hear that from you.
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Randy Milanovic

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With the wheels of my AirCanada jet touching down on the Calgary International Airport runway, I officially arrived back in Canada.

As the jet taxied to the terminal, it occurred to me that I'd touched down on three different continents in as many days.

The world is a lot smaller today than it was 10 years ago, and immeasurably smaller yet than it was 65 years ago when my father came to Canada as a young teen. He'd left what was then known as Yugoslavia (currently Croatia).

As a child, my father shared memories of beautiful coastlines, quiet farms and olive trees. And on occasion, he hinted at memories of death and destruction (never elaborating, but always discomforting). It was the end of WW2, the fall of Hitler and the ousting of occupier Italy.

At the age of 15, he - along with his younger brother and their best friend - 'borrowed' a rowboat from the best friend's grandfather, hopped in and 'rowed' across the Adriatic Sea to Italy (today, a 5 hour speedboat voyage), passed through Europe, crossed the Atlantic and landed a scant 2 years later in Eastern Canada. Within a year, two of them settled in Western Canada, their long voyage completed, and their goals of making a new life for themselves and their future families had begun.

Smaller, indeed.

Watching for the captain to announce our arrival and to turn off the seatbelt signs, I texted my sister and my office (both in Calgary), and my colleagues in Croatia. The first to reply? Croatia of course.

Infinitely smaller.

A week ago, I stood in my father's village. Smelled the air he smelled. Saw the village buildings he grew up in. As I stood there, I became aware as never before just what a monumental decision it was that the 3 had made in order to make a better life for me.

At that moment, I realized how lucky I am, not just that my father had made such a journey, or that I'd made one back, but also that my Gplus friend +Muamer Mujevic had made it possible by driving me to my father's village. Thank you Muamer. Words cannot express how thankful I am for your generosity and hospitality. 
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+Kathy D  #humbled  
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Randy's Collections
People
In his circles
1,588 people
Have him in circles
3,949 people
Maggie Unzueta's profile photo
Mobarok Islam's profile photo
Gaëlle Logeay's profile photo
Investia - Myles Rempel's profile photo
Kennedy Hodges LLP's profile photo
Randy Walton's profile photo
Mill Max's profile photo
Dibyendu Dutta's profile photo
Jeff Molander (Social Selling Tips)'s profile photo
Work
Occupation
3-time Author and Online Marketing Certified Professional, serving local, regional and international clients.
Skills
Marketing, Design, Communications... Creating Premium Lead Capture Business Websites
Employment
  • Kayak Online Marketing
    Principal, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Calgary Alberta
Previously
100 Mile House
Story
Tagline
Principal of KAYAK Online Marketing, multi-book Author, syndicated blogger. Stage IV Cancer #survivor "What seems like the end is often the beginning." (TJ Elliott)
Introduction
Randy is an author and principal of KAYAK Online Marketing. He has worked extensively with more than 400 companies and organizations just like yours. He truly understands the goals of marketing managers and businesses to generate high quality leads and build their businesses.

His online marketing books, Findability: Why Search Optimization is Dying + 21 New Rules of Content Marketing (May 2013), and Building a Better Business Website: 10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use (Oct 2013) are both available on Amazon Kindle (12 languages) and in Paperback (English). And recently, leading the collaborative ebook: Disruption: How Successful People are Using Social for Business (June 2015).

Randy has been featured, guest blogged, or mentioned in a variety of online media, including: forbes.com, steamfeed.com, socialmediatoday.com, financial post.com, spinsucks.com, the Calgary Herald, Rogers Connect and more. 

Additionally, Randy is a "Best Thinker" with socialmediatoday.com, contributing weekly (usually Thursdays). His articles enjoy thousands of shares on occasion (with hundreds being the norm).

Reach out to Randy via his GPlus profile or visit KAYAK's blog at kayakonlinemarketing.com today.

On a more personal note, Randy is a stage IV cancer survivor who is driven to do 'more' with this gift. In Randy's world, that means working ethically to positively improve his clients' online ROI.
Bragging rights
Soundly Beat Stage 4 Cancer, 3x Published Author
Collections Randy is following
Education
  • SAIT
  • DeVry
Basic Information
Gender
Male
Best craft beer selection in town (CO-OP is 2nd best).
Public - 4 months ago
reviewed 4 months ago
Top restaurant to take visitors to. Meant to post in Calgary. :-)
Public - 6 months ago
reviewed 6 months ago
Brett is easy to work with, skilled and responsive.
Public - a year ago
reviewed a year ago
5 reviews
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Always great events and resources by the Chamber. As the 2013 Finalist for Small Business of the Year and Breakout Business, my team and I were treated wonderfully. The Business in Calgary Events email and listing is invaluable for people wanting to expand their knowledge of Calgary's business climate, and the LinkedIn Group is rocking thanks to Aaron.
Public - 11 months ago
reviewed 11 months ago