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Randy Milanovic
Works at Kayak Online Marketing
Attended SAIT
Lives in Calgary Alberta
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Randy Milanovic

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What Google+ Is About
"There is no movement without the first follower."

Transcript: sivers.org/ff by +Derek Sivers 
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I love this video +Randy Milanovic! Thanks for reminding me of this +Denis Labelle. :)
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Did you build your website as a business asset?

You have a small business and along with business cards, email addresses, phone numbers, and business licenses, you have decided you just might need a website.  (Or if you have one already, update it.)

Do you know why?

Maybe you saw that commercial on TV that showed actors posing as small business owners claiming that their free website brought them more customers.

Wow! You think, free website,  advertising, more customers... all for one low monthly fee!

You really want to hit that Easy Button.

But wait!  (That little voice over your shoulder should be screaming...)

THERE IS NO EASY BUTTON!

"What can it hurt?" you counter.

Funny you should ask. The harsh reality is that done wrong, a website can do more harm than good. Why is that?

How would you like to get that question and more answered?

Next week on Wednesday June 10th, I will be co-hosting with +Marilyn Moore and +Gina Fiedel  on the Small Business WebTech Show the first in a series on the theme Your Website As a Business Asset

We have gathered for this first show a panel with a wide range of experience in answering this core business question.

Our panel will be:  
+Ammon Johns  with his deep background in Internet Marketing, +Mary Iannotti  and her business and marketing consulting, and +Mike Bayes  as a business development expert.

Any business asset has to be a part of YOUR business strategy and what makes YOUR business services or products compelling.  So before you start a new or updated website, you need to understand the business reason for that website.

Just like any other asset in your business.

So, click this link

https://plus.google.com/u/0/events/c1mbhav5d9b0mu21co5ha84nk0c
...and add this show event to your calendar because our goal is to help you get started!

#businessassets   #webdevelopment   #smallbusiness   #smallbusinesswebtech  
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Entirely an asset. #owned  Protect it, nurture it, and it will feed you. :-)
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Do you look at #automation as an item to address with super cool tools like +Buffer or +Hootsuite, as an auto-responder on forms, or maybe even the way you send bulk emails to clients?
Just where do you draw the line between automating your marketing efforts and simply guiding it to develop more organically?

Join +Natascha Thomson, +Petra N, Peter Ebert and myself on June 9th 11:30 am CST during #socialshakeup15  and on +BrightTALK Friday June 12th for a webcast.
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What? There's a life away from social?
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Just. Read. It.
 
While "semantic search" is very technical, there are many non-technical things you can do to augment your semantic search strategy

For some time now I've been talking about how you can use Schema markup, microformatting, as a way of providing additional semantic information to search engines about the data contained in your website (first article on the subject was in Jan '13).  Schema markup provides additional contextual information about the data on the page, or the entity in general, assisting machines in understanding what is being discussed.

In a sense, this markup provides a bridge between Seeing the data and greater Understanding of the data. The focus here is on the search engine and giving greater understanding to the search engine entity, but in many ways this is just the first foundational step of your Semantic Search strategy.

While search engines often provide a significant amount of traffic (and business) to websites, it's important to remember that the Search Engine isn't the end user. The End User is the person behind the search, the person searching for an answer to their question. Our Semantic Search Strategy shouldn't be limited to machine learning, but instead be equally (or even more so!) focused on providing those semantic connections to our Audience, the human beings who are actually making the purchases, and geared towards providing the best response to fulfill their Intent.

There are many other tactics that you can employ beyond Schema markup, some of which are detailed in this article, that have the dual benefit of augmenting your semantic search profile from both a Human perspective as well as the normal Machine perspective.

Continue reading: http://www.confluentforms.com/2015/05/semantic-search-strategy.html

If you're on Inbound please consider upvoting it!: http://goo.gl/cuoHp3

Ping: +David Amerland, +Aaron Bradley  
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#birthdayhonours the #50pigskin
Apparently, I'm responsible to find the next 50-year-old victim celebrant and pass on the honour of the swine. 😜

PS - Yes, that is a glass of #craftbeer Innes & Gunn w Rum Finish

#surprisedbymyfamily (b-day in Jan)
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Thx +Chris Richards. Where's your pig hat? Lol
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Another great curation kid the week's posts from +Mick Sharpe
 
I.O., I.O., It’s off to work…

Obviously the announcements from the Google Conference are filling the stream at the minute with a lot of thought and commentary coming from all quarters. If you want to pick up on some of the excitement then take a look at Talking about the latest from Google's conference! (https://goo.gl/qKgol3) with +martin shervington and +Travis Taylor enthusing about the changes and new features such as Photos, Android TV and Now on Tap. An appraisal of the opportunities for businesses to take advantage of the ecosystem.

+Ana Hoffman shares some thoughts in “Now on tap” to help you with what you need in the moment, anywhere on your phone (https://goo.gl/9t9jok). The first steps on the way to having a truly helpful personal assistant right at your finger tips. Things are definitely moving apace. Thanks Ana.

There was still some worry about the lack of mention of Google+ in some areas of the presentations but I liked +Stephan Hovnanian’s always sensible take in More affirmation that the bigger picture for Google+ has been about the connective data, not the social network that's supposed to "beat" any other network. (https://goo.gl/zmGzfi). The title pretty much sums it up but always wise to keep in mind Stephan’s advice. Whatever you’re here for - concentrate on the important stuff and remember that Google+ exists primarily as a means to gather more data about us, in order for Google to give us what we need!

Almost missed this but you may also want to take a look at I/O Break (https://goo.gl/KQ9cZ5). +Kristin Drysdale, +Ben Fisher and +Mark Traphagen discuss the event and even bring in some wider discussion on Collections and maintaining your disposable razors! There really is a mine of information on this platform.

Enough of IO for the moment and on with the rest of the week. +Randy Milanovic continues to deliver some great content in 5 Reasons Why Business Leaders Need to Be Social (https://goo.gl/HK0SYV). Randy hits the nail firmly on the head when looking at the main reason why some most business leaders are not using Social Media directly - it’s fear rather than a lack of time. This fear is surprising given the attributes of most business leaders.

Selling things online? Then you need to watch Query Intent, Capture And Conversion In E-Commerce (https://goo.gl/dMKIel). Even if you’re not selling you need to watch this. +Denver Prophit Jr., +David Kutcher and +David Amerland go deep into the Intent based approach that can really make a difference to your bottom line. You know there will be no fluff from the two Davids and this is full of sensible advice of how to satisfy your potential customer. Essentially this is what any e-commerce site needs to do. It will be a paradigm shift to many but there really is no getting around the change in approach needed to succeed in the ever more connected online world. Know yourself and your customer intimately!

Fond farewell

The time has come. Our favourite infotainment show The Mia Connect Power Chat is taking a break for while. Join +Mia Voss and a host of other #BatPackers for The Hiatus Show - The Mia Connect Power Chat (https://goo.gl/fWU5UJ) as they celebrate the relationships forged through the show and Google+. I’ll miss the Friday hijinks and mishaps Mia but looking forward to seeing what else is cooking. Thanks for all the fun.

Wordpress Wisdom

Always good to have a refresher on WordPress best practices and you can’t go wrong with this episode of the Midweek Zap - WordPress: Care & Feeding (https://goo.gl/0Hifch). +Zara Altair and +MaAnna Stephenson dish out the rapid-fire tips relating to backup, plugins (those to avoid and those worth seeking out), DDoS attacks and Schema Markup. MaAnna also points out that the days of easy, cheap DIY are well and truly over. Cheap hosting will trip you up, sooner rather than later. If you’re running a WordPress blog then do take the time to watch and absorb.

Thinkers corner

I’m always conscious of doing a good job and kick myself if I don’t quite manage to hit the mark (my mark, it has to be said, is often too high!). Two pieces highlight the importance of putting in the effort and not just dialling it in. Writing Content Truly From You And For Them What They Need [and] What You Truly Care About (https://goo.gl/V7cZhh) from +Gina Fiedel of +Fat Eyes Web Development uses a recent photo post to illustrate how easy it can be to get drawn into the content for numbers game when, in reality, little value comes from it. Always better to put a little bit of you into every piece and dig deep to make that relevant to your audience. Sometimes difficult, but then the good stuff often is. As ever click through to the article for the full #GinaExperience

Gina’s article was catalysed from +Danny Brown’s short, but incredibly sweet Be proud of every single word (https://goo.gl/L4tWsf) that highlights the sad world we create when driven by the pointless numbers. It seems clear from the comments on Danny’s blog article that the vacuous numbers game has permeated much business thinking. Don’t we all have a responsibility to combat this?

And finally…

You’ll know by now that I’m a fan of +ReachConnectUpliftWomen’s short, information-packed videos. In Neuromarketing and persuasion to increase your sales? (https://goo.gl/CZQIpR) +Lany Sullivan talks with +Mani Saint-Victor about the 4 areas of persuasion that you need to include in any sales pitch. It makes perfect sense when you appreciate that in most cases there will be many types of people that have a say on the value of your proposal.




Have a great weekend wherever you are

#WeeklyRoundUp  #WeekInReview  #Google+

#BitingedgeFridayFavourites  #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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Randy Milanovic

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We have all seen automated software sending out happy-go-lucky marketing messages in the midst of worldwide tragedies, occasions of brands responding to sarcastic or unrelated hashtags because their filters don’t know the difference, and even situations where deceased people are continuing to send tweets after they've left us. These aren’t the hallmarks of convenience, but of automation run amok.

Are You Relying a Little Too Much on Marketing Automation?

At a time when social engagement is becoming more crucial than ever before, at every business level, automated social posting and updating tools are increasingly responsible for the posts you see on Twitter, Facebook, LinkedIn, and Google+.

And even though it’s all being done in the name of “convenience,” I would argue that these types of interactions aren’t convenient, helpful, or meaningful to anyone. More often than not, they’re just a waste of time.

This is the topic I’ll be addressing at Social Shake Up in Atlanta, along with my coleagues Natascha Thomson, Peter Ebert, and Petra Neiger. You can read their bios and a quick description of our session here ( http://goo.gl/ytK5u7 ).

Today however, I want to introduce the topic and let you know why I think it’s important enough to deserve a bit of your time and thought, regardless of whether you’re attending the event or not. With that in mind, let’s get right down to it…

Good Automation vs. Bad Automation

If you’re a regular reader of my blog, or the articles I share on Social Media Today, you may have noticed that I’m actually a huge fan of automation.

I think things like download responder emails and visitor behaviour tracking should be automated. That way, interested prospects can work with you at their own pace, and your business remains scalable in any economic environment.

And it would also be fair to say I encourage business owners, executives, and other busy team members to stay active on social media.

Given that, why should I have a problem with other types of automation (I.e. posting), especially if they allow those very-busy-individuals to participate on social channels in a way that wouldn’t otherwise be possible?

The short answer is that there is good automation and bad automation. Good automation saves time and effort while making things more convenient for connections. Bad automation, on the other hand, mimics human interaction. It clutters social networks and accomplishes little more than filling in the virtual equivalent of dead air time with something. In a word, it's spam.

Even on the Internet, human interaction is necessary, nourishing, and important; information is vital, but engagement draws us closer. Automated tweets and social updates – like the kind that can be generated as filler through Hootsuite, Buffer and other apps – doesn’t do the job of connecting that a person would, and in fact accomplishes the opposite. When you send automated tweets, you aren’t inviting discussion, you’re telling people that you don’t really care enough to connect in-person.

The Problem With Over-Automation

That really brings us to the big problem with over-automation. When we’re automating to save time, we start with a genuine message (composed by a live human being) and are just distributing it at the most helpful moment. With automated posts and updates, no people are involved. The resulting messages are robotic by their very nature, and are likely focused on keywords or marketing messages.

You simply can’t fake authenticity, and you can’t build relationships from spamming people. I’ve made this point so often that someone will probably have it printed on my gravestone, but it’s the truth. So simple as to be self-evident.

The Answer to the Automation Conundrum

So how do we make the most of the various tools and resources available to us without becoming drones and over relying on automation?

Instead of giving you tips on the subject, as I normally would, I invite you to check out our Social Shake Up session. Or monitor our streams for on the moment recaps and write-ups of what we discuss.

If you’re curious but can’t be in Atlanta, you can even follow us on Twitter as we explore the subject and report on everything else we hear, see, and learn. I can’t promise it will be just as good as being there, but I can guarantee you won’t be getting any automated updates from our feeds/streams.

Join +Natascha Thomson+Petra N, Peter Ebert and I in a discussion on the topic of automation during #socialshakeup15  on June 9th in Atlanta.

Original post: http://www.kayakonlinemarketing.com/blog/are-you-relying-a-little-too-much-on-marketing-automation
If you’re curious but can’t be in Atlanta, you can even follow us on Twitter as we explore the subject and report on everything else we hear, see, and learn.
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+Randy Milanovic Keep it real! Great article.
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Get it. Now.
 
Have you seen our JSON-LD Markup Guide To Local Business Schema? It's so good I could cry. http://www.whitespark.ca/blog/post/62-the-json-ld-markup-guide-to-local-business-schema 
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#doublethefun? not really. Now it takes 2 clicks to get to your profile. #whatsupgplus  
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I just experienced it too. Can they just not leave well enough alone… is becoming very annoying. At the very least they could give a heads up or something.
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Pics of #ATL during #socialshakeup 2014. Will be fantastic seeing +Christine DeGraff, +Lany Sullivan and +David Kutcher there this year as my guests, and +Petra N, +Natascha Thomson and Peter Ebert as colleagues during our talk: Are You Over-Automating? Being Mindful in a Data Driven World

#socialshakeup15 in #ATL! organized by the amazing crew at +Social Media Today. 
September 18, 2014 • 8 moments
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YAY! See you there +Denise Holt 
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#batdog nappytime
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What a sweety
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5 Reasons Why Business Leaders Need to Be Social

With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.

And in some cases, that training might be worth more than a new set of initials on their business cards would be.

We’ve always believed that social media tone and strategy should be set from the top – or at the very least company-wide – rather than emanating from interns and outside marketing suppliers. Now it seems as if the rest of the business world is catching on to this point of view as well.

In a recent post, titled The Social Imperative for CEOs (http://goo.gl/2f64qu), the PR minds at Weber Shandwick pointed out that more than three-quarters of executives thought it was important for CEOs to be active on social media.

They are acknowledging what the rest of us know intuitively: that customers, employees, and the public at large look to the top of an organization for direction.

To help you understand why key personnel in your organization need to be active on social portals like GooglePlus, LinkedIn, and Twitter, here are a few things to consider:

1. No One Else Can Set the Tone for Your Business

Regardless of what other employees say or do, people know that they are further down the food chain. The public is always going to take its biggest cues from leaders. So if you aren’t active on you social profiles, you’re essentially overlooking a gap that your competitors will jump at a chance to fill. When is that ever a good idea?

2. Authenticity Leads to Engagement Leads to Brand Exposure

A lot of business leaders recognize that social media is important, but don’t want to take the time and effort to manage it themselves. So they farm the job to an outside agency – or worse, an intern – figure they've covered that base and, simply hope for the best.

That’s not authentic, which is the real currency of social media. Not only can people usually tell when your social posts and tweets are being generated elsewhere (http://goo.gl/RYlsnW), but it’s more than likely going to lead to problems because the FTC has a rule about disclosure (if someone is posting for you, they must reveal their connection to you, which in more situations than not, makes the posting look like an advertisement). Additionally, when you have someone who doesn’t really know your organization, its customers or contacts, speaking as its voice, it’s only a matter of time before they say something that you’ll wish you could take back. But of course, in a public arena, you can't take it back.

3. Being Active on Social Media Puts Your Ear to the Digital Ground

The most useful and profitable part of social isn’t even spreading news or ideas – it’s having a direct line of communication between you and the men and women in your network. Often, they’ll tell you what they want, how you’re being perceived, and what kinds of rumblings and opportunities you need to be aware of.

When you’re active on social, you’re plugged into what’s happening all around you. You can’t get that kind of insight or intelligence secondhand, and you can’t put a price on staying ahead of the pack.

4. Fear of Using Social or Believing it Takes a Lot of Time

So why is it that most business leaders aren’t socially engaged? The majority would tell you they just don’t have the time to commit. In my experience, its not so much time as fear of the unknown, which is kind of crazy when you think about the skill they would have to posses in networking that got them to the point they are at.

Having run countless people through our coaching and training, I can tell you that excuse doesn’t hold water. You can learn the basics of social engagement over the course of a couple of weeks, and manage your own profiles for 15 minutes a day. Given the benefits you receive for yourself and your business, that might be the best investment of time you could make all year.

5. Most Important: Social Media Tools Allow You to Network Online with People You May Never Have Met Otherwise

Think about it. Social is really just one more way you can network. You can be casual and informative without being salesy. You can answer questions in a no-stress atmosphere. You can take a moment – or more – to think and respond. You can research your answers and your questions. That way, you'll come across more approachable and helpful, and build a strong reputation in the process.

When business leaders are active on social media, they put a powerful platform for messaging to its best possible use. They form better relationships with the public, buyers, prospects, and employees, and are no longer dependent on outside marketing partners to set the tone for their business.

If you’re a business owner or leader in your company, there’s no reason for you not to be active on social platforms. What’s holding you back?

#thebusinessofsocial  

Original: http://www.kayakonlinemarketing.com/blog/5-reasons-why-business-leaders-need-to-be-social
If you’re a business owner or leader in your company, there’s no reason for you not to be active on social platforms. What’s holding you back?
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In the eye of the beholder my friend :-)
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Education
  • SAIT
  • DeVry
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Entrepreneur, 2x author, blogger of online marketing, SEO & social engagement topics. Stage IV Cancer #survivor #kayaker #lifeexplorer "What seems like the end is often the beginning." (modified) - Ivy Baker Smith
Introduction
Randy is an author and principal of KAYAK Online Marketing. He has worked extensively with more than 400 companies and organizations just like yours. He truly understands the goals of marketing managers and businesses to generate high quality leads and build their businesses.


Randy has been featured, guest blogged, or mentioned in a variety of online media, including: forbes.com, steamfeed.com, socialmediatoday.com, financial post.com, spinsucks.com, the Calgary Herald, Rogers Connect and more. 

Additionally, Randy is a "Best Thinker" with socialmediatoday.com, contributing weekly (usually Thursdays). His articles enjoy thousands of shares on occasion (with hundreds being the norm).

Reach out to Randy via his GPlus profile or visit KAYAK's blog at kayakonlinemarketing.com today.

On a more personal note, Randy is a stage IV cancer survivor who is driven to do 'more' with this gift. In Randy's world, that means working ethically to positively improve his clients' online ROI.
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Soundly Beat Stage 4 Cancer, Twice Published Author
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2-time Author and Online Marketing Certified Professional, serving local, regional and international clients.
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Marketing, Design, Communications... Creating Lead Capture Business Websites
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  • Kayak Online Marketing
    Principal, present
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Calgary Alberta
Always great events and resources by the Chamber. As the 2013 Finalist for Small Business of the Year and Breakout Business, my team and I were treated wonderfully. The Business in Calgary Events email and listing is invaluable for people wanting to expand their knowledge of Calgary's business climate, and the LinkedIn Group is rocking thanks to Aaron.
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