Profile

Cover photo
Randy Milanovic
Works at Kayak Online Marketing
Attended SAIT
Lives in Calgary Alberta
3,576 followers|1,717,159 views
AboutPostsCollectionsPhotosYouTubeReviews

Stream

Randy Milanovic

Shared publicly  - 
 
Another great curation kid the week's posts from +Mick Sharpe
 
I.O., I.O., It’s off to work…

Obviously the announcements from the Google Conference are filling the stream at the minute with a lot of thought and commentary coming from all quarters. If you want to pick up on some of the excitement then take a look at Talking about the latest from Google's conference! (https://goo.gl/qKgol3) with +martin shervington and +Travis Taylor enthusing about the changes and new features such as Photos, Android TV and Now on Tap. An appraisal of the opportunities for businesses to take advantage of the ecosystem.

+Ana Hoffman shares some thoughts in “Now on tap” to help you with what you need in the moment, anywhere on your phone (https://goo.gl/9t9jok). The first steps on the way to having a truly helpful personal assistant right at your finger tips. Things are definitely moving apace. Thanks Ana.

There was still some worry about the lack of mention of Google+ in some areas of the presentations but I liked +Stephan Hovnanian’s always sensible take in More affirmation that the bigger picture for Google+ has been about the connective data, not the social network that's supposed to "beat" any other network. (https://goo.gl/zmGzfi). The title pretty much sums it up but always wise to keep in mind Stephan’s advice. Whatever you’re here for - concentrate on the important stuff and remember that Google+ exists primarily as a means to gather more data about us, in order for Google to give us what we need!

Almost missed this but you may also want to take a look at I/O Break (https://goo.gl/KQ9cZ5). +Kristin Drysdale, +Ben Fisher and +Mark Traphagen discuss the event and even bring in some wider discussion on Collections and maintaining your disposable razors! There really is a mine of information on this platform.

Enough of IO for the moment and on with the rest of the week. +Randy Milanovic continues to deliver some great content in 5 Reasons Why Business Leaders Need to Be Social (https://goo.gl/HK0SYV). Randy hits the nail firmly on the head when looking at the main reason why some most business leaders are not using Social Media directly - it’s fear rather than a lack of time. This fear is surprising given the attributes of most business leaders.

Selling things online? Then you need to watch Query Intent, Capture And Conversion In E-Commerce (https://goo.gl/dMKIel). Even if you’re not selling you need to watch this. +Denver Prophit Jr., +David Kutcher and +David Amerland go deep into the Intent based approach that can really make a difference to your bottom line. You know there will be no fluff from the two Davids and this is full of sensible advice of how to satisfy your potential customer. Essentially this is what any e-commerce site needs to do. It will be a paradigm shift to many but there really is no getting around the change in approach needed to succeed in the ever more connected online world. Know yourself and your customer intimately!

Fond farewell

The time has come. Our favourite infotainment show The Mia Connect Power Chat is taking a break for while. Join +Mia Voss and a host of other #BatPackers for The Hiatus Show - The Mia Connect Power Chat (https://goo.gl/fWU5UJ) as they celebrate the relationships forged through the show and Google+. I’ll miss the Friday hijinks and mishaps Mia but looking forward to seeing what else is cooking. Thanks for all the fun.

Wordpress Wisdom

Always good to have a refresher on WordPress best practices and you can’t go wrong with this episode of the Midweek Zap - WordPress: Care & Feeding (https://goo.gl/0Hifch). +Zara Altair and +MaAnna Stephenson dish out the rapid-fire tips relating to backup, plugins (those to avoid and those worth seeking out), DDoS attacks and Schema Markup. MaAnna also points out that the days of easy, cheap DIY are well and truly over. Cheap hosting will trip you up, sooner rather than later. If you’re running a WordPress blog then do take the time to watch and absorb.

Thinkers corner

I’m always conscious of doing a good job and kick myself if I don’t quite manage to hit the mark (my mark, it has to be said, is often too high!). Two pieces highlight the importance of putting in the effort and not just dialling it in. Writing Content Truly From You And For Them What They Need [and] What You Truly Care About (https://goo.gl/V7cZhh) from +Gina Fiedel of +Fat Eyes Web Development uses a recent photo post to illustrate how easy it can be to get drawn into the content for numbers game when, in reality, little value comes from it. Always better to put a little bit of you into every piece and dig deep to make that relevant to your audience. Sometimes difficult, but then the good stuff often is. As ever click through to the article for the full #GinaExperience

Gina’s article was catalysed from +Danny Brown’s short, but incredibly sweet Be proud of every single word (https://goo.gl/L4tWsf) that highlights the sad world we create when driven by the pointless numbers. It seems clear from the comments on Danny’s blog article that the vacuous numbers game has permeated much business thinking. Don’t we all have a responsibility to combat this?

And finally…

You’ll know by now that I’m a fan of +ReachConnectUpliftWomen’s short, information-packed videos. In Neuromarketing and persuasion to increase your sales? (https://goo.gl/CZQIpR) +Lany Sullivan talks with +Mani Saint-Victor about the 4 areas of persuasion that you need to include in any sales pitch. It makes perfect sense when you appreciate that in most cases there will be many types of people that have a say on the value of your proposal.




Have a great weekend wherever you are

#WeeklyRoundUp  #WeekInReview  #Google+

#BitingedgeFridayFavourites  #MicksPicks

Created by +Mick Sharpe of +Bitingedge
21 comments on original post
1
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Refreshed website design completed today by +Nick Heer and the +Nureva Inc. design team for their Span Ideation System for business. Great job Nick!
View original post
5
Craig Burton's profile photoJulie Holberg's profile photoRandy Milanovic's profile photo
4 comments
 
Kudos to Nick and the design team at Nureva. Thx +Julie Holberg
Add a comment...

Randy Milanovic

Shared publicly  - 
 
I must admit it's a little odd to post this myself, but given I've got the keys to the Plus accounts, I guess that means I get to talk about myself on occasion. 😊
 
ANNOUNCEMENT: +Randy Milanovic nominated to the Ernst & Young Entrepreneur of the Year awards.

"Entrepreneurs are the backbone of our ... economy. They innovate to develop new products and services that transform lives, generating wealth and creating millions of jobs along the way. From small startups to mid-sized ventures, entrepreneurs build more than just businesses — they build ... our nations. And they use their fresh thinking and passion to create social change, investing in communities and helping others achieve their potential."

We're proud to have one of our own in the running.

Learn more about the awards:
http://www.ey.com/CA/en/About-us/Entrepreneurship


2 comments on original post
10
MaAnna Stephenson's profile photoZara Altair's profile photoRandy Milanovic's profile photoAndrij “Andrew” Harasewych's profile photo
10 comments
 
No way, keep the keys - that's what a winner would do ;)

Congratulations!
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Reminder: either Mobile or Responsive will do the trick.
6
Add a comment...

Randy Milanovic

Shared publicly  - 
5
Randy Milanovic's profile photoKathy D's profile photo
12 comments
Kathy D
+
1
2
1
 
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Victoria Day #musicvideo by Derrival (BC Bands)

Also, my 2nd cousin's band. Go Go Glen Jackson! #canadianbands #popularmusic #indiebands #canadianmusicscene
1
Gwen Fazz's profile photoRandy Milanovic's profile photo
2 comments
 
It's killer! Very proud. 
Add a comment...
Have him in circles
3,576 people
Double Dog Farm ~ Shoestring Gardening on a KISS Principle's profile photo
Narek Vardanyan's profile photo
scott illingworth's profile photo
Avansa's profile photo
Leila Martin's profile photo
Maximize Social Business's profile photo
Sean Swanson's profile photo
Danish Saud's profile photo
Tim Chirillo's profile photo

Randy Milanovic

Shared publicly  - 
 
5 Reasons Why Business Leaders Need to Be Social

With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.

And in some cases, that training might be worth more than a new set of initials on their business cards would be.

We’ve always believed that social media tone and strategy should be set from the top – or at the very least company-wide – rather than emanating from interns and outside marketing suppliers. Now it seems as if the rest of the business world is catching on to this point of view as well.

In a recent post, titled The Social Imperative for CEOs (http://goo.gl/2f64qu), the PR minds at Weber Shandwick pointed out that more than three-quarters of executives thought it was important for CEOs to be active on social media.

They are acknowledging what the rest of us know intuitively: that customers, employees, and the public at large look to the top of an organization for direction.

To help you understand why key personnel in your organization need to be active on social portals like GooglePlus, LinkedIn, and Twitter, here are a few things to consider:

1. No One Else Can Set the Tone for Your Business

Regardless of what other employees say or do, people know that they are further down the food chain. The public is always going to take its biggest cues from leaders. So if you aren’t active on you social profiles, you’re essentially overlooking a gap that your competitors will jump at a chance to fill. When is that ever a good idea?

2. Authenticity Leads to Engagement Leads to Brand Exposure

A lot of business leaders recognize that social media is important, but don’t want to take the time and effort to manage it themselves. So they farm the job to an outside agency – or worse, an intern – figure they've covered that base and, simply hope for the best.

That’s not authentic, which is the real currency of social media. Not only can people usually tell when your social posts and tweets are being generated elsewhere (http://goo.gl/RYlsnW), but it’s more than likely going to lead to problems because the FTC has a rule about disclosure (if someone is posting for you, they must reveal their connection to you, which in more situations than not, makes the posting look like an advertisement). Additionally, when you have someone who doesn’t really know your organization, its customers or contacts, speaking as its voice, it’s only a matter of time before they say something that you’ll wish you could take back. But of course, in a public arena, you can't take it back.

3. Being Active on Social Media Puts Your Ear to the Digital Ground

The most useful and profitable part of social isn’t even spreading news or ideas – it’s having a direct line of communication between you and the men and women in your network. Often, they’ll tell you what they want, how you’re being perceived, and what kinds of rumblings and opportunities you need to be aware of.

When you’re active on social, you’re plugged into what’s happening all around you. You can’t get that kind of insight or intelligence secondhand, and you can’t put a price on staying ahead of the pack.

4. Fear of Using Social or Believing it Takes a Lot of Time

So why is it that most business leaders aren’t socially engaged? The majority would tell you they just don’t have the time to commit. In my experience, its not so much time as fear of the unknown, which is kind of crazy when you think about the skill they would have to posses in networking that got them to the point they are at.

Having run countless people through our coaching and training, I can tell you that excuse doesn’t hold water. You can learn the basics of social engagement over the course of a couple of weeks, and manage your own profiles for 15 minutes a day. Given the benefits you receive for yourself and your business, that might be the best investment of time you could make all year.

5. Most Important: Social Media Tools Allow You to Network Online with People You May Never Have Met Otherwise

Think about it. Social is really just one more way you can network. You can be casual and informative without being salesy. You can answer questions in a no-stress atmosphere. You can take a moment – or more – to think and respond. You can research your answers and your questions. That way, you'll come across more approachable and helpful, and build a strong reputation in the process.

When business leaders are active on social media, they put a powerful platform for messaging to its best possible use. They form better relationships with the public, buyers, prospects, and employees, and are no longer dependent on outside marketing partners to set the tone for their business.

If you’re a business owner or leader in your company, there’s no reason for you not to be active on social platforms. What’s holding you back?

#thebusinessofsocial  

Original: http://www.kayakonlinemarketing.com/blog/5-reasons-why-business-leaders-need-to-be-social
If you’re a business owner or leader in your company, there’s no reason for you not to be active on social platforms. What’s holding you back?
6
Padraig Ó Raghaill's profile photoRandy Milanovic's profile photo
3 comments
 
In the eye of the beholder my friend :-)
Add a comment...

Randy Milanovic

Shared publicly  - 
 
May I have your attention? I said, May I Have Your Attention!? ... What are workplace interruptions costing you? +Petra N points out some alarming consequences of workplace interruptions.

> People spend an average of 11 minutes on a project before they’re interrupted. It takes them on average 25 minutes to get back to the point they were at before a distraction, according to a UC Irvine study

> Employees in cubes are interrupted 29% more often than people in private offices, finds the same UC Irvine study.

> Even after a 2.8-second interruption, subjects in a study doubled their error rates. And their error rates tripled after a 4 and a half-second distraction, says the Journal of Experimental Psychology.

> Workers who are frequently interrupted reported 9% higher exhaustion rates, almost as high as the 12% increase in exhaustion due to work overload, states the International Journal of Stress Management.

See Petra's full post here: https://www.linkedin.com/pulse/6-jaw-dropping-facts-workplace-interruptions-petra-neiger

#betterworkplace #keepyoursanity #productivity

photo credit Defstar freeimages.com
11
2
Petra N's profile photoDebi Davis's profile photoFrank Gainsford's profile photoAsad Khan's profile photo
14 comments
 
+Petra N - Thanks for sending the link to the TED talk.  I had not seen that before - it was good to hear from the author I admire so much!
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Can I tow it with my Smartcar?

http://www.ecocapsule.sk
16
3
Julie Holberg's profile photoZara Altair's profile photoWayne Meador's profile photoBrad Boydston's profile photo
14 comments
 
+Randy Milanovic As always, you have found the perfect solution… j-braces :)
 I don't know why, but I just love this ecocapsule. I would like to have one to take to my home at the beach and stay in it instead of the home. I know, sounds silly, but for me, it is perfect… When done at the beach, I could bring it back here to the mountains and find a little plot of land for it. :)
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Solid post around being transparent from +Joel Klettke. I’d consider adding a point around making interactions more valuable.

Rather than looking for Likes, Plusses and Favourites, I much prefer conversations. It’s amazing how much a short exchange online can reveal about your personality (and theirs).

#engagement #contentmarketing #socialmarketingtips
 
Don't have any testimonials?
No reviews?
Just starting out as a business or agency? 

Here's how to get customers to trust you - WITHOUT using social proof you don't have yet.
“We don’t have any social proof yet.” I hear this all the time. Whether I’m writing copy for a digital agency, SaaS startup or even an established business who hasn’t ever thought to collect feedback from customers, a lack of third-party proof is a problem that’s WAY more common than I’d like it to be. That’s […]
View original post
6
Juan Carlos Giraldo's profile photorajesh saharan's profile photoRandy Milanovic's profile photo
4 comments
 
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Bow River Calgary #yyc #Fishing Lazy afternoon.
33
Randy Milanovic's profile photo
 
2 summers ago (in June) this river, along with its tributaries, flooded for the first time in 100 years. The rocky beach you see in the far side (3/4 towards the right with gnarly trees) used to be the riverbank and in the other side, a pond. The flood took out the back and turned the pond into a 200' wide section of river. Where I am standing was 6' under water. Many trees lost their lower branches. 
Add a comment...

Randy Milanovic

Shared publicly  - 
 
92 still photos #saltwatersaturday corals, starfish, clams, fish, snails and more. Photos taken at day and night. See how they glow at night (when they are not asleep). Very cool. These are not plants, but countless critters in a home aquarium (8' x 2' x2').
24
1
Bernd Rubel's profile photoRandy Milanovic's profile photoChris Alvarez's profile photoKathy D's profile photo
5 comments
 
My basement in a nutshell...
Add a comment...
Randy's Collections
People
Have him in circles
3,576 people
Double Dog Farm ~ Shoestring Gardening on a KISS Principle's profile photo
Narek Vardanyan's profile photo
scott illingworth's profile photo
Avansa's profile photo
Leila Martin's profile photo
Maximize Social Business's profile photo
Sean Swanson's profile photo
Danish Saud's profile photo
Tim Chirillo's profile photo
Education
  • SAIT
  • DeVry
Basic Information
Gender
Male
Story
Tagline
Entrepreneur, 2x author, blogger of online marketing, SEO & social engagement topics. Stage IV Cancer #survivor #kayaker #lifeexplorer "What seems like the end is often the beginning." (modified) - Ivy Baker Smith
Introduction
Randy is an author and principal of KAYAK Online Marketing. He has worked extensively with more than 400 companies and organizations just like yours. He truly understands the goals of marketing managers and businesses to generate high quality leads and build their businesses.


Randy has been featured, guest blogged, or mentioned in a variety of online media, including: forbes.com, steamfeed.com, socialmediatoday.com, financial post.com, spinsucks.com, the Calgary Herald, Rogers Connect and more. 

Additionally, Randy is a "Best Thinker" with socialmediatoday.com, contributing weekly (usually Thursdays). His articles enjoy thousands of shares on occasion (with hundreds being the norm).

Reach out to Randy via his GPlus profile or visit KAYAK's blog at kayakonlinemarketing.com today.

On a more personal note, Randy is a stage IV cancer survivor who is driven to do 'more' with this gift. In Randy's world, that means working ethically to positively improve his clients' online ROI.
Bragging rights
Soundly Beat Stage 4 Cancer, Twice Published Author
Work
Occupation
2-time Author and Online Marketing Certified Professional, serving local, regional and international clients.
Skills
Marketing, Design, Communications... Creating Lead Capture Business Websites
Employment
  • Kayak Online Marketing
    Principal, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Calgary Alberta
Always great events and resources by the Chamber. As the 2013 Finalist for Small Business of the Year and Breakout Business, my team and I were treated wonderfully. The Business in Calgary Events email and listing is invaluable for people wanting to expand their knowledge of Calgary's business climate, and the LinkedIn Group is rocking thanks to Aaron.
Public - 2 months ago
reviewed 2 months ago
Brett is easy to work with, skilled and responsive.
Public - a year ago
reviewed a year ago
3 reviews
Map
Map
Map