Profile

Cover photo
Randy Milanovic
Works at Kayak Online Marketing
Attended SAIT
Lives in Calgary Alberta
3,425 followers|1,326,145 views
AboutPostsPhotosYouTube

Stream

 
#semanticsearch for business growth
 
How to Use Semantic Search to Grow Your Business
+David Amerland joined the #RayLunchBunch  ‬ on Tuesday and answered questions relating to his new book, SEO HELP - 20 Semantic Search Steps That Will Help Your Business Grow (http://goo.gl/4c9wqz)

The post includes six video excerpts, each under 3 minutes where David brilliantly supplies answers too:

- Why are Brands increasing their SEO Budgets?
- Why are People Resisting Google Plus?
- How Do We Combine Brand and Personal Voice?
- Who Presents the Human Face of the Company?
- What is Content That Sucks?
- How Do I Make My Content Stand Out?

There are many takeaways and we all learned a lot more about the world of semantic search.

What I find interesting is how semantic search dovetails into relationship marketing and the humanization of business.
Or am I just indulging in wishful thinking?

ping: +B.L. Ochman +Jessica Dewell +Scott Scowcroft +Vivekananda L Baindoor Rao +Randy Bowden 

#semanticsearch   #SEO   #contentmarketing  +David Amerland 
How can you use Semantic Search Optimization (SSO) to grow your business?
View original post
5
Kathy D's profile photoRay Hiltz's profile photoRandy Milanovic's profile photo
3 comments
 
Excellent post +Ray Hiltz
Add a comment...

Randy Milanovic

Shared publicly  - 
 
 
How the New Google/Twitter Deal May Impact Your SEO

In this guest article for Hubspot our CEO Eric Enge​ takes a look ahead at the marketing implications of the renewal of Google's "firehose" access to real-time tweets, set to kick in later this year.

"How should a marketer to react to this news? In this post, I will focus on how you can benefit from the new deal between Google and Twitter. You will need to be active on Twitter to obtain these benefits, but I will include some tips for those of you who are just getting started -- you can still benefit from this development if you're doing the right things. The good news is that it will take some time for Google to implement changes based on the new data they will be getting from Twitter, so you have some time to get ready. But the sooner you get started, the better."

Read the Full Story at >> stonet.co/GoogleTwitterOptimize
Google and Twitter are teaming up to index tweets again in real time. Here's what marketers need to know about the new deal.
View original post
8
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Bob Newhart goes all glowing Obi Wan with Sheldon from Big Bang Theory. (#batdog takes a nap.)
295
5
Joan Dabulewicz's profile photoJesus Sandoval's profile photoromano gazzola's profile photoNick Rykhoff's profile photo
30 comments
 
i saw that episode dude!
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Entrepreneurs: commonly overlook creating a scalable business model and marketing to influencers (spouses, colleagues, even competitors). When businesses focus on the decision-maker, they limit their opportunities to that of transactional. Yes, one-offs. Switch your focus onto the trusted people that have real influence and create relationships (open opportunities for recurring revenue).

Check out this post on +Forbes by +Ilya Pozin 
7
1
The Women In Biz's profile photo
Add a comment...
 
Great reminder from +Mark Vang
 
Google Safety Center

Lots of info and resources to help keep you safe online.
Get off to a safe start. Twitter · Facebook · Email. The Internet offers so many opportunities to explore, create and collaborate. And to make the most of the web, it's important to keep yourself safe and secure. Whether you're a new Internet user or an expert, the advice and tools here can help ...
2 comments on original post
6
2
Tadeusz Szewczyk's profile photoRandy Milanovic's profile photoNicky Krastev's profile photoZara Altair's profile photo
5 comments
 
#googledrama   
Add a comment...
 
Just back from a #roadtrip through the Canadian Rockies #fabulous
12
Matthew Aaron's profile photo
 
You got some great shots. I'm jealous... I mean, I have the Rockies too but I never photograph them :)
Add a comment...
 
Why a Missing Review Might Just Be a Huge Compliment

You’ve been a perfect vendor (you might even consider yourself a partner), with a track record of exemplary service and responsiveness. Knowing how important reviews are to your marketing success and credibility, so you approach one of your best clients – someone who can’t say enough good things about your work – to ask for a review. Your request is met with a resounding “no problem, we love you,” but the actual review never materializes. What’s up with that?

Believe it or not, there are a lot of perfectly good and legitimate reasons your client might not want to provide you with the sparkling review you so certainly deserve. In fact, a missing review might even be a compliment. Now before you start rolling your eyes at my insanity, consider the following:

1. REVIEWS CAN BE SEEN AS ENDORSEMENTS

In some organizations, employees are actually forbidden to provide any official (or even unofficial) recommendations. If that seems over-cautious, know that it probably is. Still, when you look at things from the company’s point of view, it’s understandable: What happens to their credibility if they are seen as recommending you and then you do something they wouldn’t want to be associated with? This is more prevalent in some industries than others, but it’s important to know that some connections would love to say good things about you, but can’t because their hands are tied.

2. THERE MIGHT BE A MOTIVATIONAL FACTOR IN PLAY

Let's face it, some of your clients might be a bit wary of giving you too much praise because they worry your work will drop off the minute they start gushing. In other words, they are afraid it could make you complacent, so they use positive reviews as a motivational ploy, thinking that the promise of a testimonial will keep you working even harder. This can be frustrating, and potentially manipulative of course. It’s also an implicit sign that they appreciate that you’ve done a great job for them and want more of the same in the future. I'd think this one through to see if they are truly a fit for you and your business. Because if they feel they need to dangle a carrot to get you to perform, there's a chance you are actually in a less-than-equal, less-than-respectful relationship.

3. THEY MAY BE SUFFERING FROM “SECRET SAUCE SYNDROME”

(Hint: this one is the compliment.) Whether they’re willing to admit it or not, some clients might be shy about endorsing you publicly simply because they don’t want their competitors to find out about the work you do. Perhaps they consider your contribution to be their “secret weapon” or the “secret sauce” that makes their business special. This is a challenge we run into from time to time at KAYAK. While being the secret weapon can make it difficult to get the reviews we want, we have to admit it’s the ultimate compliment.

Any of these factors could be enough for a happy client to hold off on writing a review about you or your company. Since the reasons are mostly outside your control, what should you do?

A good first step might be to ask again, politely, but only if enough time has passed since your original request. It might be that your contact intended to give you a good review (and still does) but has just been too busy. Or you could simply move on to the next customer and see if you can get a good review from them.

It might also be worth considering whether you’re really setting the world on fire for this particular customer. Is it possible that they’re saying kind things about your work because they’re hoping you’ll live up to the praise or because they’re just being nice? Examine your work history for them and figure out if there are things you could be doing to try harder or pick up the pace.

I remember asking one important client for a review last fall. She did one, graciously awarding me 4 out of 5 stars. Curiosity got the better of me and I asked if I could do better or if I hadn't been performing up to her expectations. Her answer was that she loved us and our service, but that she could never give a 5-start review until I could anticipate her needs (telepathically perhaps?)

While we're always aiming for that, it's certainly a tall order. A tenuous situation to be in, because that single 4-start review actually lead the way for 2 more immediately after, even though it was preceded by a long list of 5-star reviews. Not an avalanche heading downhill, but it did catch my attention.

Assuming none of these seems like the answer for why you aren't getting reviews, then you have one more choice: Do something so great that they can’t hold off on giving you that great review for another minute. Come to think of it, that might be the best choice of all, no matter why they’ve kept you waiting.

Assuming you got some value out of this post, would you consider writing a review for me? Most won't, but maybe, just maybe, the effort I put in to writing this post helped you and you'd be willing to put that in writing. I certainly hope you will. :-)

My original post can be found here on SocialMediaToday.com:
http://www.socialmediatoday.com/social-business/2015-02-26/why-missing-review-might-just-be-huge-compliment

http://www.kayakonlinemarketing.com/testimonials

#betterbusinesspractices
6
3
Randy Milanovic's profile photoNel Pa's profile photoraghav rajpoot's profile photoNick Rykhoff's profile photo
2 comments
 
Thank you +Nel Pa. I find it interesting that local search relies heavily on reviews. 
Add a comment...

Randy Milanovic

Shared publicly  - 
 
#HIRL with +Rayne Dowell in Calgary. Lotsa laughs and just a few tears. 
17
Lady Deidre HufflePillowFightStarter's profile photoRayne Dowell's profile photoRandy Milanovic's profile photoKathy D's profile photo
10 comments
Kathy D
+
2
3
2
 
+Rayne Dowell Lol! That's great!! ;-)
Add a comment...
 
Yes, you can still guest blog! Just do it for exposure and meeting your audience where they are, not for any perceived SEO benefit. There is none. #guestbloggingtoincreasereach  
Here are five of the more important things every online marketer should know prior to guest blogging.
12
2
Walter Lim's profile photoRandy Milanovic's profile photoFrank Gainsford's profile photoPadraig Ó Raghaill's profile photo
9 comments
 
Yes. Find one that talks to the audience you resonate with, develop your relationships and write share-worthy content +Walter Lim
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Yup, +David Kutcher nails it. "[websites] are missing a hierarchy of natural or desired actions, missing the opportunity to drive the visitor path or provide the visitor with easy decisions for their own path." - David
 
For most websites, the majority of visitors don't enter through your website's homepage - and most websites don't do a good job of converting those visitors

If you look at your Google Analytics data, chances are that your landing page traffic will show you that many more people are entering your website through blog posts and other interior pages than entering through your homepage.

Yet, at the same time, your interior pages and sessions that start with these alternative landing pages, likely have lower conversion rates than those that start at your homepage.

Read on to learn more about identifying your landing pages and optimizing your landing zones for visitors coming to your website: http://www.confluentforms.com/2015/02/converting-all-your-website-visitors.html
8 comments on original post
2
Randy Milanovic's profile photoDavid Kutcher's profile photoAaron Wood's profile photo
4 comments
 
Stay on target!
Add a comment...

Randy Milanovic

Shared publicly  - 
 
Rocky Mtn Road Trip

20
2
Gina Fiedel's profile photoRandy Milanovic's profile photoKathy D's profile photo
4 comments
Add a comment...
 
#saltwatersaturday #BandedTrochus

Allow time to process. VIEW IN HD! Zoom in on those choppers!

Learn more about this snail:
http://www.liveaquaria.com/product/prod_display.cfm?c=497+526+564&pcatid=564

(you might want to turn down the volume unless you are a Big Bang Theory fan) ;-)

#saltwatertank
48
1
MaAnna Stephenson's profile photoGregory Long's profile photoChandler Walker's profile photoStacey Smith's profile photo
13 comments
 
+Gregory Long Fair enough. Perhaps I need to look at manatees more often and see what I am missing!
Add a comment...
People
Have him in circles
3,425 people
Varun Singh (Bloggersdog)'s profile photo
Penny Paris's profile photo
Luka Mihailovic's profile photo
Webku Berbagi's profile photo
Blaine Hurtado's profile photo
Le David Morris's profile photo
Richard Maxwell's profile photo
Crooked Crookie (GXZ)'s profile photo
Mike DF's profile photo
Education
  • SAIT
  • DeVry
Basic Information
Gender
Male
Story
Tagline
Entrepreneur, marketer, 2-time author and active blogger on online marketing & social engagement topics. SocialMediaToday Best Thinker. Stage IV Cancer survivor. "What seems like the end is often the beginning." (modified) - Ivy Baker Smith
Introduction
Randy is an author and principal of KAYAK Online Marketing. He has worked extensively with more than 400 companies and organizations just like yours. He truly understands the goals of marketing managers and businesses to generate high quality leads and build their businesses.


Randy has been featured, guest blogged, or mentioned in a variety of online media, including: forbes.com, steamfeed.com, socialmediatoday.com, financial post.com, spinsucks.com, the Calgary Herald, Rogers Connect and more. 

Additionally, Randy is a "Best Thinker" with socialmediatoday.com, contributing weekly (usually Thursdays). His articles enjoy thousands of shares on occasion (with hundreds being the norm).

Reach out to Randy via his GPlus profile or visit KAYAK's blog at kayakonlinemarketing.com today.

On a more personal note, Randy is a stage IV cancer survivor who is driven to do 'more' with this gift. In Randy's world, that means working ethically to positively improve his clients' online ROI.
Bragging rights
Soundly Beat Stage 4 Cancer, Twice Published Author
Work
Occupation
2-time Author and Online Marketing Certified Professional, serving local, regional and international clients.
Skills
Marketing, Design, Communications... Creating Lead Capture Business Websites
Employment
  • Kayak Online Marketing
    Principal, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Calgary Alberta