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Randy Milanovic
Works at Kayak Online Marketing
Attended SAIT
Lives in Calgary Alberta
3,453 followers|1,471,239 views
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Randy Milanovic

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Found it! A fairly mainstream #craftbeer Innes & Gunn with a Rum finish (yum)
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Kathy D's profile photoDavid Kutcher's profile photoRandy Milanovic's profile photo
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#almost  
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Randy Milanovic

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OMG JUST GIVE TO HIM.
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Kathy D's profile photoLady Deidre HufflePillowFightStarter's profile photoRandy Milanovic's profile photoLorlei Canielius's profile photo
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Omg my memes are bringing people laughter, that's the greatest gift I'll ever receive...thank you!
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So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!

The #clickbait headline became popular when +Upworthy used it to great success, and other content empires were quick to follow suit - Buzzfeed, Huffington Post and even traditional media like the WAshington Post.

It's no surprise the format is appealing. Upworthy claims readership rates that leave a lot of online marketers drooling, and their formula for getting your attention is front and centre.

The problem began when everyone else got on board - and you wouldn't believe what happened to every headline on the internet: reading them became entirely exhausting. And addicting.

It makes everything you post sound absolutely earth-shattering. It makes you feel like the reader won't be able to resist clicking to find out what happened next! Except, everyone's doing it. What happens when everyone follows a lightning-in-a-bottle formula without great content to back it up? The form suffers.

Even Upworthy knows the headline clicks don't mean success. (http://www.niemanlab.org/2014/02/upworthy-has-a-new-way-of-measuring-engagement/) They've already changed their key metrics to #attentionminutes, rather than click-throughs. If you're only following a headline format, you're doing it wrong. The trendsetter says so.

The flip side...

If you abuse their curiosity, you'll see your readers packing up to leave.

At the core, that's what these headlines try to do: they want to elicit a knee-jerk emotional response from the reader, get them to click with a heightened level of attention to the content they're clicking to see.

It's manipulative and most of the content behind these headlines is entirely believable. A trendy headline format that tries to push readers' buttons over and over isn't going to improve page views long-term. It's going to leave readers suspicious and bored.

So go ahead and make your headlines interesting, but save the comments about unbelievable results for something truly exciting and engaging - and if you've got content of that calibre, you shouldn't have to tell your readers what it is.

Show them with great content, don't exhaust them by toying with their emotions. Instead of just making our content look more interesting, let's try to be more interesting instead.

http://www.kayakonlinemarketing.com/blog/bid/196888/Clickbait-vs-Curiosity-Making-Waves-13




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All of it, +Randy Milanovic, but mostly bad design. 
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#superchinook wind pushing a 'blanket' of clouds eastward. Temperatures rise in Calgary region. 
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It's a beauty +Michael Shane David 
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New data show Arctic sea ice has reached its lowest “winter maximum” on record. What is a winter maximum? In what months do you think sea ice experiences a winter maximum?

http://blog.education.nationalgeographic.com/2015/03/27/arctic-ice-reaches-a-low-high/

Image credit: +National Geographic Education

#keepaneyeonnature
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#meerkat #hangw/ #periscope first impressions.

Meerkat 😿
Crashed. Crashed. Crashed. Fortunately, I did get it to work a couple days back. App automatically posted live to Twitter (good thing I wasn't in my birthday suit at the time). Posted a link to get the app. Not a fan of unauthentic endorsements. Turned off that option quickly. Felt a bit tricked. Update: crashes stopped when I allowed mic access.

Hang w/ 😾
Poor user interface. Sign in with Facebook? #notachance. Create an account. No thanks.

Periscope 😻😺😽
Connect to Twitter worked easily. Button to start broadcasting. Swipe/button to end was a bit awkward.

Clear winner for me (and future #saltwatersaturday / #fishavision / #craftbeer tool) is Periscope. 👋✋👋✋
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I haven't had experience with the other two +Andrij Harasewych, but simply thought I'd try Periscope because of the Twitter integration, and I'd like to build an engaging audience on more platforms than simply G+. :) I was really sad when I couldn't go back to the broadcast, respond and reply back, and share it to my larger following to show them what they missed by not keeping up with me on Twitter. And now you know.......the rest of the story. :-D
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Reflections of this time last year: Is Google's "Big Bird" Search Update Coming to Your Neighborhood?

From 04/01/13: Google is no stranger to surprise announcements and algorithm changes, but this morning’s might be the most unexpected in the company's history.

That's because the so-called "Big Bird" algorithm adjustment could have massive implications for search traffic across the web, beginning in the next few hours.

Although the impact of Big Bird are still being measured, the intention behind the changes is clear: to de-emphasize large companies, and sites with too much content, to "even the playing field."

Read more here: http://www.kayakonlinemarketing.com/blog/bid/175975/Is-Google-s-Big-Bird-Search-Update-Coming-to-Your-Neighborhood

#googleupdate #seo
Google is no stranger to search engine algorithm changes, but this mornings' might be the most unexpected in the company's history.
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New updates indeed +Carl Turechek
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#saltwatersaturday snails are an aquarium's best friend. This Nassarius snail is getting out of bed. Its one of the quickest little snails around, with a trunk-like siphon.
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Kathy D's profile photoJulie Holberg's profile photoRandy Milanovic's profile photoZara Altair's profile photo
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Thank you +Julie Holberg. I'd been saving this one for you. :-)
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The weekend has officially begun!
#craftbeer #blackdeath
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That looks good!
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It's #Meerkat vs. #Periscope : an app war for the ages. Don't miss our Tweetchat TODAY at 2PM EST, with Robin Carey, about the potentials and pitfalls of streaming capabilities -- we'll be using the hash #MeerkatChat . See you online!
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Is it just me, or are there very few people watching Periscope streams right now (for the last few hours too) - I'm looking at streams from big people over the last few hours and its bad...
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Forget #meerkat. Is #periscope the next #youtube threat?

From +The Verge : REPLAYS ARE PERISCOPE'S KILLER FEATURE

And now we can see for ourselves. Periscope arrives today on iPhone, with streams also viewable on the web. (An Android version is forthcoming.) Like Meerkat, it allows you to broadcast whatever you’re doing — whether it’s breaking news or making breakfast — live, through video, with a couple of taps. Unlike Meerkat, Periscope can save streams so that you can replay them later. It turns out to be Periscope’s killer feature — and the main reason that it’s likely to become my live-streaming platform of choice.
Live-streaming apps are the thirstiest of all media. A Facebook post wants a like, a tweet begs for favs, and a snap means little without a response. But for sheer drop-everything, look-at-me...
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+Randy Milanovic They had raised 3.5 mill in Jan, 40 mill in March. Likely don't need to look for a buyout. I still think Google should be looking to someone like Hang w/ - or just do it themselves.
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MEERKAT: NEXT BIG THING OR JUST ANOTHER APP?

Join us Friday at 2PM EST on Twitter for a tweetchat about Meerkat. We'll be using the hashtag #MeerkatChat

Watch for +Robin Carey, +Stephanie Frasco, myself and others.

Read on for some background...
Meerkat: Next big thing or just another app? Join us this Friday at 2PM EST on Twitter for a tweetchat about Meerkat. We'll be using the hashtag #MeerkatChat, and I'll be tweeting from my
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Durn. Missed it. So close though. 
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People
Have him in circles
3,453 people
Varun Singh (Bloggersdog)'s profile photo
Pak Lora Munazar's profile photo
Jo Dorner R(S)'s profile photo
Jürgen ÄTRO's profile photo
Danish Saud's profile photo
Karen Hope's profile photo
Desiree Primus's profile photo
Zoraya Centurion's profile photo
Belpard - Knives Australia & Household Products Online's profile photo
Education
  • SAIT
  • DeVry
Basic Information
Gender
Male
Story
Tagline
Entrepreneur, marketer, 2-time author and active blogger on online marketing & social engagement topics. SocialMediaToday Best Thinker. Stage IV Cancer survivor. "What seems like the end is often the beginning." (modified) - Ivy Baker Smith
Introduction
Randy is an author and principal of KAYAK Online Marketing. He has worked extensively with more than 400 companies and organizations just like yours. He truly understands the goals of marketing managers and businesses to generate high quality leads and build their businesses.


Randy has been featured, guest blogged, or mentioned in a variety of online media, including: forbes.com, steamfeed.com, socialmediatoday.com, financial post.com, spinsucks.com, the Calgary Herald, Rogers Connect and more. 

Additionally, Randy is a "Best Thinker" with socialmediatoday.com, contributing weekly (usually Thursdays). His articles enjoy thousands of shares on occasion (with hundreds being the norm).

Reach out to Randy via his GPlus profile or visit KAYAK's blog at kayakonlinemarketing.com today.

On a more personal note, Randy is a stage IV cancer survivor who is driven to do 'more' with this gift. In Randy's world, that means working ethically to positively improve his clients' online ROI.
Bragging rights
Soundly Beat Stage 4 Cancer, Twice Published Author
Work
Occupation
2-time Author and Online Marketing Certified Professional, serving local, regional and international clients.
Skills
Marketing, Design, Communications... Creating Lead Capture Business Websites
Employment
  • Kayak Online Marketing
    Principal, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Calgary Alberta
Always great events and resources by the Chamber. As the 2013 Finalist for Small Business of the Year and Breakout Business, my team and I were treated wonderfully. The Business in Calgary Events email and listing is invaluable for people wanting to expand their knowledge of Calgary's business climate, and the LinkedIn Group is rocking thanks to Aaron.
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reviewed 2 weeks ago
Brett is easy to work with, skilled and responsive.
Public - 12 months ago
reviewed 12 months ago
3 reviews
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