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Randy Milanovic
Works at Kayak Online Marketing
Attended SAIT
Lives in Calgary Alberta
3,541 followers|1,616,547 views
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Randy Milanovic

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The dog on the grass is watching the neighbour's dog. :-)
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Ha. Maybe if it crawled out of the tank.  :-)
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:-)
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Potential headlines:

Best job ever.
A society is comprised of many individuals.
No, your job is better.
Daily grind.
Each of us plays a role.
6 degrees of separation.

How would you tile this video?



h/t +Rick Clark
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Pulsing with excitement!
 
 
In February 2014 LinkedIn opened up its blogging platform to members. Initially access was granted to 25,000 this has now been extended to all English speaking countries some 230m users, who are publishing more than 50,000 posts per week. 

Each time a member publishes a post a notification is sent to all of their connections and followers giving the writer maximum exposure to their network. Social shares mean that those posts can reach far beyond the member’s first degree networks.  A small number of posts will generate tens or even hundreds of thousands of views and hundreds of comments.

Competition for eyeballs is strong and growing. How can you make sure that your blog posts make stands out from the crowd?  Is there a formula? What are the secrets?

The guest panel for this discussion have deep insights into what makes a successful LinkedIn blog. Join us and learn what you need to do to succeed with your LinkedIn blog.

Marc Miller, Career Pivot

Marc is the author of Repurpose Your Career: A Practical Guide for Baby Boomers.  His career journey has included 22 years at IBM, several thriving tech start-ups, and a painful stint as a high school teacher. In the process Marc discovered 
A regular blogger on LinkedIn several posts have achieved hundreds of thousands of views with one achieving almost 600,000 views and over 2,000 comments. Here is a link to Marc’s LinkedIn blog.

Links: 
Repurpose Your Career - http://goo.gl/w0yBIR
Marc’s LinkedIn blog: http://goo.gl/QnmIfq
Marc’s website: http://goo.gl/5eBM0n

Randy Milanovic, Kayak Online Marketing

Randy describes himself as an entrepreneur, marketer, 2-time author and active blogger on online marketing & social engagement topics. He is an active LinkedIn blogger and a regular contributor to Social Media Today.  Hear Randy’s perspective on which channel works best. 

Randy has written two books:  Findability:Why Search Engine Optimization is Dying +21 New Rules of Content Marketing and Building a Better Business Website.

Links: 

Randy’s LinkedIn blog: http://goo.gl/JgnMmq
Randy’s marketing books: http://goo.gl/d5HfkV
Kayak Online Marketing: http://goo.gl/YLpfY0

Paul Shapiro (SEO Director at Catalyst, a WPP Agency)

Paul is the SEO (Organic Search Director) Director at Catalyst working with blue chip clients like Proctor and Gamble, Volkswagen, BlackRock, Eveready, Royal Caribbean, Colgate, Sam's Club, and General Electric.  
In late 2014 Paul published what is probably the most comprehensive piece of research into how to succeed on LinkedIn. The study involved analysing the 3,000 most successful LinkedIn blog posts and identified 10 key factors. Paul will be bringing both an SEO perspective and some fascinating empirical insights to this discussion. 

Links:
LinkedIn study: http://goo.gl/o4zoXY
Paul’s LinkedIn profile: http://goo.gl/j2LLBm

Greg Cooper, Front of Mind Coaching 

Greg is a LinkedIn specialist, marketing coach and Google+ Trainer. For 25 years he ran an award winning direct marketing agency which he sold in 2011. Greg now works with small and medium sized business. 
He runs regular public LinkedIn workshops as well as bespoke and online courses. 

Links:
Front of Mind Coaching: http://goo.gl/aUyV0k
Greg’s LinkedIn Blog: http://goo.gl/RuvCaZ
This Hangout On Air is hosted by Front of Mind Coaching. The live video broadcast will begin soon.
Q&A
Preview
Live
The Secrets of a Successful LinkedIn Blog - by People Who Really Know
Fri, May 8, 12:00 PM
Hangouts On Air - Broadcast for free

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Ok 
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There's a significant difference between writing canned copy following a formula, and writing great copy based on understanding your target audience.

A recent article (http://www.businessesgrow.com/2015/04/27/customer-personas/) talking about CEOs being agitated about going through Persona Development processes dangerously ignores the often limited understanding of the vast majority of small businesses on formally defining and relating the nuances of their major audience(s) to team / agency members.

While individuals at the CEO level really should write copy, it's incredibly likely they will delegate the task to staff/agencies who may not share the insights themselves.

#marketingpersonas #marketingtips #lifestage

Further reading on the topic:
http://www.kayakonlinemarketing.com/blog/marketing-persona-lessons-from-a-simple-bag-of-tea
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Nothing like writing to folks about experience from a knowledge base rather than a coy marketing ploy!  Would I agree never hits the same mark!
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Say NO to User Generate Content / Contests and show your support of professional, ethical and fair business practices within the creative community, our schools and our boardrooms.

Speculative contests erode our industry, devalue intellectual property and cannibalize the potential income of creators.

Corporations and governments who ask the public to enter "contests" in hopes of winning some sort of lottery prize are laughing all the way to the bank. It's time to send them a message that this practice isn't right, in any light.

I urge you to voice your disfavour alongside me in collective disappointment that for-profit corporations are not considering the impact contests could have on anyone's wallet but their own.

When you see this type of thing, mark it as spam. #StopTheseContestsDead
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The Rising Tide Lifts All Boats ~ John F. Kennedy 
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Is Your Content Being Used Against You?

Could you be crowded out of search listings – and your readers’ attention – by your own content?

At first glance, that might seem like a silly question. After all, having lots of fresh, interesting content is the cornerstone of a healthy online marketing plan and your online strategy. And yet, it’s entirely possible that content aggregators can snag what you’ve created and use it in a way that actually hurts you.

Let’s Make a Distinction Between Scrapers and Aggregators / Syndicators

You probably already know how important it is to protect yourself against content scrapers. These are shifty people (or more commonly, shifty people using automated software) who take the content from your website and post it as their own. In some cases, they may or may not change a few words to make it appear unique, but it’s clear they are borrowing your content in an attempt to attract eye and clicks on ads surrounding it. ‘Most’ are not attempting to pass it off as their own.

While that’s not a particularly ethical practice, it’s not what I’m referring to in this post. Instead, I’m talking about the more credible – and numerous  – websites such as the Huffington Post, that aggregate articles from all over the web and share them via powerful online presences.

In a certain sense, this can seem like a great idea for everyone involved. For the aggregator, it’s a source of new content and ideas that can be shared with their subscribers. And, for the content creator, it’s a chance to have their ideas spread, shared, and implicitly endorsed. As an author, you get access to a substantially larger readership, and most likely a link back to your website.

A Challenge with Aggregators

Of course, just because those benefits are supposed to happen in an ideal world doesn’t mean they actually will when it comes to someone aggregating your content. In fact, there could be some issues you need to watch for.

One issue is that the content aggregator may actually outrank your own website. So even though you created a piece of content, your version (i.e., the original) could get buried in the search engine listings. Even worse, there’s a good chance Google won’t even credit you for that link  back to the original (it may be no-followed, or low quality).

Perhaps more importantly, aggregators are usually in the business of selling advertising. That means they will run ads next to your content, and perhaps put it behind a wall of even more advertising (Forbes, Inc, and other reputable publication sites commonly do so). So even though you could theoretically gain readers by being published on an aggregator site, the result might easily be a much lesser quality user experience for your reader.

And finally, someone who reads your work on an aggregator site, rather than your own blog, doesn’t have the same opportunities to connect or engage directly with you, click through to the next article you’ve written, or decide to connect with you on their favourite social platforms. So the value-per-reader is greatly decreased.

Aggregating and Syndication: To Participate or Not?

None of this is to suggest that content aggregators and syndicators are necessarily doing anything nefarious, or even that you don’t want to be published on sites like the Huffington Post – instead, the point as always is to know where your content is going, what it’s doing for you, and which options make the most sense.

If your content is being posted to an other site without your explicit permission, then you obviously have the option to ask that it be removed, or even to contact Google and request that you be recognized as the content creator. Case in point, my colleague Shelley Pringle recently experienced the repurposing of one of her syndicated articles to another site, where credit was given to the syndicator rather than to herself. Tricky stuff.

Regardless of whether you take these steps or not, it’s important to remember that content aggregation can be a double-edged sword… exposing you to bigger audiences, while at the same time, potentially separating you from them.

#contentstrategy  
Having lots of fresh, interesting content is the cornerstone of a healthy online marketing plan and your online strategy. So when is it wise to syndicate?
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Excellent addition +rajesh saharan
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UPDATES: recent work digital portfolio. have a peek. :-)
#websitedesign  
A handful of websites designed and developed by the online marketing team at KAYAK. See examples of creative work for charities, B2B, and B2C.
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I recently came across a case of a phone directory charging 30% commission to manage a small company's Adwords account. The client never saw the account, just the bill.

The monthly spend: $4,000 ($48,000/yr). Commission to phone directory: $1,200 ($14,400/yr). CPC under the phone directory model: $43. Actual investment by the small company in Adwords: $2,800.

CPC with optimized Adwords campaign: $7. Effort required to complete campaign setup: roughly 2 hours.

Beyond avoiding the greed of the phone directory, the improved campaign (controlled by the client) links point to high value content pages with an opportunity for higher conversions.

So, the next time your business is pressed to increase their ad spend, you might want to consider doing it yourself, or carefully vetting your partner choices.

More on this topic: http://www.kayakonlinemarketing.com/blog/is-greed-motivating-your-media-buyer

#adwordssmallbusiness #bettermarketingstrategies
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I completely get that there are good and bad agencies as well as practices. It's the thievery of the bad ones I'm thwacking. :-)
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A couple years back, I chatted with a well known art director in Beijing. During the discussion, I asked him how he was able to create award winning work in so many different Asian languages.

He replied... Using emotion.

I asked how he showed emotion in advertising and he sent me this link:

http://youtu.be/sLz6B-gkm_4

If that doesn't paint a colourful enough picture, try these.
- http://youtu.be/K9vFWA1rnWc
- http://youtu.be/fA7Fw4ZGu-I

Look past the language.
Look past the country.
Look past any potential predispositions,
and watch with your heart.

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:-)
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Danijela Petrovic's profile photo
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Lester Tateyama's profile photo
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Education
  • SAIT
  • DeVry
Basic Information
Gender
Male
Story
Tagline
Entrepreneur, marketer, 2-time author and active blogger on online marketing & social engagement topics. Stage IV Cancer survivor. "What seems like the end is often the beginning." (modified) - Ivy Baker Smith
Introduction
Randy is an author and principal of KAYAK Online Marketing. He has worked extensively with more than 400 companies and organizations just like yours. He truly understands the goals of marketing managers and businesses to generate high quality leads and build their businesses.


Randy has been featured, guest blogged, or mentioned in a variety of online media, including: forbes.com, steamfeed.com, socialmediatoday.com, financial post.com, spinsucks.com, the Calgary Herald, Rogers Connect and more. 

Additionally, Randy is a "Best Thinker" with socialmediatoday.com, contributing weekly (usually Thursdays). His articles enjoy thousands of shares on occasion (with hundreds being the norm).

Reach out to Randy via his GPlus profile or visit KAYAK's blog at kayakonlinemarketing.com today.

On a more personal note, Randy is a stage IV cancer survivor who is driven to do 'more' with this gift. In Randy's world, that means working ethically to positively improve his clients' online ROI.
Bragging rights
Soundly Beat Stage 4 Cancer, Twice Published Author
Work
Occupation
2-time Author and Online Marketing Certified Professional, serving local, regional and international clients.
Skills
Marketing, Design, Communications... Creating Lead Capture Business Websites
Employment
  • Kayak Online Marketing
    Principal, present
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Currently
Calgary Alberta
Always great events and resources by the Chamber. As the 2013 Finalist for Small Business of the Year and Breakout Business, my team and I were treated wonderfully. The Business in Calgary Events email and listing is invaluable for people wanting to expand their knowledge of Calgary's business climate, and the LinkedIn Group is rocking thanks to Aaron.
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Brett is easy to work with, skilled and responsive.
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