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Randy Ludacer
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Left: Player’s Cigarettes pack (via: Simon James); right: our rendition of Player’s Beer bottle with its original trademark In addition to testing cigarette branded beers for “Marlboro” and “Maverick,” Philip Morris also obtained beverage trademarks for…

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In an alternate universe called Canada, it was the “Maverick” brand that wore Frank Gianninoto’s famous design. Rather than “Marlboro.” Maverick as Marlboro Why change the product’s name from “Marlboro” to “Maverick”? Because, in Canada, the brand name…

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[jwplayer config=”600 x 473″ mediaid=”19808″] This collection of 17 Harley Davidson Beer Cans formed this over the top air cleaner! I drove my motorcycle to Daytona Beach, Florida for Bike Week to get one can every year. … I cut out the top of the beer…

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To hell in a handbasket This archaic phrase popped into my head after watching a portion of last night’s final presidential debate. Then this morning I woke up wondering: What the hell is a “handbasket” anyway?” I was familiar with the idiom, but I had…

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In 1953 the corrugated box manufacturer Hinde & Dauch created a female trade character to represent their boxes. They named her “Cora Gated,” of course, because the name sounded like “corrugated.” Cora Gated & “trade dress” In an article announcing the…

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Meg Crane’s 1968 package design for Predictor® pregnancy tests has recently been in the news. But she also designed the packaging for a set of spices in the early 1970s. Her company was Ponzi and Weill and the client was the spice importer, Flavorbank.…

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On left: detail of Tony Cenicola‘s photograph for the NY Times; on right: detail from a 1970s Predictor® magazine ad I don’t mean Meg Crane‘s pregnancy test, per se, although, in a way, every home pregnancy test is hers.  I’m talking about the packaging…

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Another package for our orally-fixated, mouth-shaped window collection… the Sabritas smile-shaped window! “Smiling Face Device” The Sabritas happy face — a “smiling face device” trademark — is another example of a food brand promising happiness. Over the…

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Is that a banana (sticker) in your pocket…? I peeled this little sticker off of a banana and stuck it onto my wallet a couple weeks ago. I was happy to see it. I’d written a few times before about the use of “smiles” in product branding. (See: Smile as…

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What is Tapster? From the Smithsonian’s National Museum of American History: This unusual metal object, shaped like a small pitcher with a lid, becomes even more curious when the lid is raised and a sharp can opener is revealed in the lid’s underside.…
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