Passionate about seeing people, businesses and products become successful through consulting, writing, youtube, relationships
UCLA - BA Psychology with emphasis is Social Psychology - Intended to be a marriage counselor
UCLA Law - Juris Doctor with emphasis in tax and business law - Decided
not to practice law in 2nd year. Finished the degree, but did not take
UCLA Business - Classes in advertising and marketing while in upper
division of undergrad and graduate level classes during law school.
ABUS Security Locks - While in my 2nd year of law school I joined ABUS
as a part-time independent rep
calling on retailers, . Within 6 months the owner asked if I would be
willing to take over as Western Regional sales and
marketing manager. The company had been stagnated at around $400,000 in
sales and was unprofitable. I built the company sales from $400,000 to
$1.2 m in two
years. Part of this was the result of moving the product into over 10
new industry categories including military base exchanges, automotive,
grocery, drug stores, and mass market. Part of the success hinged on
repositioning the lead product, the Diskus, in a way that caused its
sales to grow rapidly.
Atlas Lock Company - I left ABUS due to the owner having health issues
that were destroying the firm. I founded Atlas Lock Co, in my garage.
This was a wholesale distribution company providing locks and other
items to local bicycle retailers, locksmiths, hardware stores, and
anyone else that would buy. Within 2 years
company was doing over $1 m in sales with 3 salesmen calling in
California and Arizona. This was the fastest growth of any wholesaler
in the history of the bike business, and it was done without bicycles
in the product line. The success was largely due to amazing customer
service, niching product uniquely with value added qualities, even
though the basic item was available from competitors.
AC International - While still running Atlas Lock, I cofounded AC
International in my partner, Terry Brown's, garage. The company was
initially 100% virtual, with no employees, rent, manufacturing
equipment, or even shipping. The story of how the company went from
virtual to vertical in 4 years was the subject of an article I wrote
for Inc Magazine. The company quickly grew to over $3 m, and
eventually reached $5.5. We established Mr. Tuffy, a tire liner that
dramatically reduced puncture flats, and this brand eventually reached
share. In 1990 we added the manufacture and printing of water bottles
to our program and eventually reached 40% share in bicycle
industry and was leader in advertising specialty market. Over those
years we also sold almost every major mass merchandiser in the US. We
were the largest maker
of bicycle style bottles in the US. The company was sold in August of
2007. I worked on
the transition team through May of 2008.
the course of those years when these were the primary businesses I
owned and managed in part or in whole, we also owned an advertising
agency, a guarantee assurance company, and two independent rep
companies. We also purchased product from 8 different countries
including being an early buyer from China, and we sold to over 25
countries on 6 continents (only missing Antartica.)
of March 1, 2008 I started Randy Kirk and Associates out of my Sunroom,
and it was my intention to never grow out of that facility, nor have
employees, a resale license, or overhead beyond my computer, phone, and
However, we now have several employees, and appear ready to explode into a much larger enterprise.
Writing and speaking:
Articles - I wrote extensively for Locksmith Ledger, Bicycle Business
Journal, American Bicyclist, and Bicycle Dealer Showcase, and the first five issues of Bicycle Retailer and Industry News. Most recently I was a regular contributor to Bicycle Dealer Magazine.
Speaking - I was the featured speaker for over 10 years in Bicycle
Dealer Showcase shows and Interbike Shows. I have spoken extensively in
multiple additional forums. I spok at the 2011 Interbike show.
Principles of Bicycle Retailing - Self Published - out of print
Principles of Bicycle Retailing, the Second Edition - Infonet Publishing - still available
Bicycle Dealer's Guide to Getting Rich in the Recession - Infonet Publishing - still available
Principles of Bicycle Retailing III - Infonet Publishing - still available, reviews on Amazon
When Friday Isn't Payday - Warner Business Books - Inc Magazine called
this one of three best business books of 1994 with a front page story.
Running a 21st Century Small Business - updated version of When Friday
Isn't Payday - Warner Business Books - over 4 stars (out of 5) average
in reviews on Amazon - still available.
Principles of Bicycle Retailing for the Internet Age - Should be available to ship on 9/9/11
I have 4 children. The oldest two
daughters are married and have four and three children respectively, all under the age
of 11 as of this writing. Last two are boys.
was an active member for 17 years of the Sunrise Optimist Club of Santa
Monica. Was President, built 3 clubs, and was Lt. Governor of the
I am currently active with Core Church Los Angeles and involved in three Christian small groups