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Randy Bowden
Works at bowden2bowden llc
Attended Nova Southeastern University
Lives in Statesboro GA
13,597 followers|936,302 views
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"If demand generation is part of your role, here are eight things that you can be doing to retain reputation, stem decline and make the most of upswings in economies and consumer preferences..."
We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.
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He loved the craft...
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YouTube vs Facebook refereed by Vimeo
 
Today's   #RayLunchBunch  Replay Video: Will Facebook Kill the Video Star?
This was one of the liveliest discussion we've had on the Lunch Bunch show.

How Facebook’s move to autoplay and native video uploads affect marketers?

Thanks to +Jessica Dewell +Randy Bowden +B.L. Ochman +Scott Scowcroft and +Vivekananda L Baindoor Rao for their insightful opinions and our audience:
+Jim Ault +Jim Sharp +William Rock +Kim Wende +Lee Rickler +Deborah Rock +Frank Gainsford +Lon McClure and +Ronnie Bincer for their contribution on the Event Page.

#HOA   #videoautoplay   #Facebookvideo  
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Put your "Brand" in context...
+Branding Strategy Insider
We often talk about “brand” as if it is one thing. It’s not of course - in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorized in at least 18 different ways. (So much for the single minded proposition!). In no particular order:
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Mapping how America's population will change by 2030...
The coming demographic changes are enormousas the population gets older and more diverse.
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“I’m trying to get internal buy-in for an extensive re-brand. The terms brand or branding are not well received here. How else can I talk about this project?”
+Branding Strategy Insider
I'm trying to get internal buy-in for an extensive re-brand. The terms brand or branding are not well received here. How else can I talk about this project?
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this brings a tear...
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Why Too Many Brands Threaten The Strategy
via +Branding Strategy Insider 
If there are two hot topics that surmount all others when it comes to brand strategy, they are surely brand architecture and brand portfolio. At first sight these may appear to be relatively minor, rather superficial topics. The vast majority of organizations have never actually explicitly considered how many brands they need (their portfolio) or the manner in which those brands are combined or kept separate in the consumer’s mind (brand architec...
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Interesting...
Over the last few weeks, I’ve been hearing how Forrester Research came out with a new report saying: “Marketers use social networks like Facebook and Twitter to engage customers and prospects… but it’s not working”. Now as someone who earns a living helping B2B marketers make social media …
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KEY: Your product category is unique and has unique customer characteristics.
by +Richard Meyer 
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More than smoking or socio-economic data, your community's tweets can determine if you'll have a heart attack... +Fast Company 
Do you live in a place where everyone is angry tweeting? Bad news: Your health is in jeopardy.
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What are your thoughts on content curation? +Mallie Hart & +Brooke Ballard chat with +Cendrine Marrouat about curating and other content solutions...
 
It's Tuesday, a fine sunny day here in Atlanta. It's a bit chilly, but the sun will soon warm things up.

Know what else might warm you up? A listen to some conversation that focuses on #contentcuration , and spends a wee bit of time discussing the culture of villains. That's right. We talk movie villains as we bookend our #contentmarketing  topic.

+Cendrine Marrouat cleared up some misconceptions about content curation and the value of sharing the content of your peers and maybe even your competitors. EGADS! 

Have a listen. Cendrine's a very charming and funny interviewee and +Brooke Ballard and I were thrilled to get to know her just that little bit better!
Content marketers that carefully curate and share relevant, smart and useful content with their audiences are customer-centric and smart!
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my pleasure Cendrine and agree!
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Have him in circles
13,597 people
stanl leer's profile photo
Amanda Tampusari's profile photo
Paul Kopp's profile photo
Ioshgk Fwopjhq's profile photo
Andry Andry's profile photo
Robert Coll Jr's profile photo
Michielle Monroe's profile photo
Klaus Engel's profile photo
Christine Taylor's profile photo
Work
Occupation
marketing, branding and advertising
Skills
all things marketing and branding...
Employment
  • bowden2bowden llc
    Principal Partner, present
    bowden2bowden llc is a marketing and branding consultancy firm. At b2b we utilize our philosophy of the need to apply creative | brand | strategy to optimize results. Catering to our client’s individualized needs, from simple marketing plans, social media development and management, event management and promotion to full-scale brand development. Specializing in developing targeted marketing solutions, exceptional creative executions and solid branding strategies that give clients a real competitive advantage. Our core team has the ability to scale quickly and effectively with trusted partners as needed. We consider them an integral part of our team and process. Our ability to approach challenging projects in an atmosphere of spirited cooperation leads to engaging, compelling solutions and successful work that yields desired results.
  • Southern Company
    Marketing
    Gulf Power | Savannah Electric | Georgia Power
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Statesboro GA
Previously
Comer GA - Brooklet GA - Savannah GA - Lutz FL - Tampa FL - Pensacola FL
Story
Tagline
a marketing and branding guy (and I blog about it)
Introduction
Randy is a Principal Partner along with his wife, Shalah, of bowden2bowden llc, a marketing and branding consultancy firm. Specializing in developing targeted marketing solutions, exceptional creative executions and solid branding strategies that give clients a real competitive advantage. Randy writes three posts weekly for their bowden2bowden blog.
He also produces the  marketer2marketer "a conversation"  interview series of todays top thought leaders in the digital space, bi-monthly here on the G+ HOA platform.
Bragging rights
native floridain - georgia transplant. southern enthusiast. aged in bourbon
Education
  • Nova Southeastern University
    BS Business Management/Marketing
  • Pensacola State College
    AA Liberal Arts
  • Pensacola School of Liberal Arts
    College Prep
Basic Information
Gender
Male
Randy Bowden's +1's are the things they like, agree with, or want to recommend.
Inside The Minds And Motivations Of The Most Connected People
www.fastcompany.com

There's more to connecting people than extending an invitation. Great connectors are always looking to do a favor, bring people together, an

Mark Andrejevic: We Are All “Lab Rats” Online – Generation Like - FRONTLINE
www.pbs.org

Mark Andrejevic, a professor and surveillance expert, on what happens our data online.

Social Media Hangout
plus.google.com

Beginners and experts in design, social media, and SEO come together in four of the best Google+ communities.

Single-Author Corporate Blogs vs. Multi-Author Corporate Blogs
memarketingservices.com

There are pros and cons to both blog author types, but to answer this question, [...]

Strategies to help your business overcome information overload - Schaefe...
www.businessesgrow.com

Ideas to overcome the information density that is increasing business marketing costs

Social Media And Klout Aces To Follow In 2014 | Susan Gilbert
www.susangilbert.com

I prepared a list of the 50 #socialmedia mavens and Klout users who rock influence!

Former football player compares locker room hazing and Facebook - Schaef...
www.businessesgrow.com

Hazing is a trial by fire in some cultures but on Facebook, it takes on a new dimension

THE Friday Hangout | Selling Your Content Strategy
thefridayhangout.com

Randy Bowden, Principal Partner bowden2bowden llc Have you ever felt beyond frustrated over your boss just not getting it? Ready to throw in

Peg Fitzpatrick
plus.google.com

Rockin' a positive attitude • passionate about social media • writer • Google+ evangelist • and so much more.

Tenacity5 Media
plus.google.com

Strategies that satisfy stakeholders’ information needs and corporate objectives alike.

Triple Pundit
plus.google.com

Building the New, Green Economy one Reader at a Time

Content Marketing Is Owning, As Opposed To Renting Media!
www.steamfeed.com

Good content marketing has become essential to drawing and keeping visitors to any Web site.

DashBurst
plus.google.com

Your Guide to the Web & Social Media: The Latest in Tech, Business and Design

Clients From Hell
plus.google.com

A collection of anonymously contributed client horror stories from designers.

This is an awesome full service salon and spa staffed with exceptional stylist. Fantastic and soothing wash room is a bonus! I have been completely satisfied with my desired results with each visit.
Public - 4 months ago
reviewed 4 months ago
27 reviews
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