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Randy Bowden
Works at bowden2bowden llc
Attended Nova Southeastern University
Lives in Statesboro GA
13,680 followers|938,496 views
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Another platform on life support? Could marketers have f*cked it up or snooty celebrities?
via +Mack Collier 
Gary is wrong on this one.  Twitter's problem isn't noise, it's a lack of organic conversations.  The one thing that attracted many of Twitter's hardcore users from 2006-2008, is now all but dead in 2015.  The beauty of Twitter in those early days was that it was an incredible discovery tool.  You could meet new people seamlessly, and you could expand your network (personal or professional) all at the same time via simply chatting with people on ...
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please help Gulf Islands with your vote
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Randy Bowden

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Timeless advise from +Mark Schaefer ... 

In real life power is determined through our title, by where we went to school, who we married, how much money we have and where we show up on an organizational chart.

On the web there is no organizational chart. On the web, you create influence and power through your content.

This is new. Influence has now been democratized because you don't have to go to Oxford and it doesn't matter who you marry.

Create your voice/audience through the web and find your own power and influence. This in an energizing/uplifting time. This is an opportunity that you can grab.

For the entire +Randy Bowden   #Marketer2Marketer  interview, please visit ... http://bit.ly/1cmAPgk
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Randy Bowden

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Join the #RayBunch  for lunch on Tuesday at 12:15pm EST and find out what +Ryan Hanley has to say about the need to be a "Specialist."
 
Is it better to be a Generalist or a Specialist?
The debate about which is better, to be a generalist or a specialist has been going on for a long time.
But it hasn't been until the rise of the internet and content marketing that it seems to be on everyone's lips.
(Ok, maybe not your Aunt Bertha's)

I had planned on having this topic on our lunch menu since I read our special guest,+Ryan Hanley' post last summer: Google Has Killed the Generalist and No One Cares http://goo.gl/OH6lch

When I first saw the title, I thought Ryan was bemoaning the death of the “Generalist” and sad that no one cared. Wrong!

In the intro to his Google+ share of his post he wrote:

"We all want to rank for everyone thing we could ever possibly sell someone. That's the dream, right?

Unfortunately it's not a reality and over and over again I see businesses with good intentions diluting their digital marketing results while trying to be everything to everyone.

Stop. Now. Google hates you for it.”

...Well, that seems pretty clear.

I've been a fan of Ryan for some time having followed him on social, as well as being a regular listener to his Content Warfare podcast.
I just purchased his new book - Content Warfare. http://goo.gl/1xqhlM

Join Ryan and the #RayBunch  and leave your questions and comments about whether you think being Generalists are an endangered species.

Be sure to stick around for the last 5 minutes of the show when we'll be serving our Lunch Bunch Take-Out - tips and links to resources relating to the day's topic.

Watching on mobile? Here's the YouTube link: ....

*The #RayBunch  are:

+Scott Scowcroft - The ScottTreatment: www.theSCOTTtreatment.com

+Randy Bowden - Bowden2Bowden marketing & branding virtual consultancy firm: http://bowden2bowden.com - Twitter:@bowden2bowden

+Jessica Dewell - Business Consulting Advisory Board: http://infusionprinciple.com  - Twitter:@jess_dewell

+B.L. Ochman - Google+ Events, Coaching, Digital Strategist: http://www.whatsnextblog.com/  Twitter:@whatsnext

+Ray Hiltz - Power Your Business With Google Plus: Visit:  rayhiltz.com - Twitter:@rayhiltz

Watch our last show here:  http://youtu.be/sYjtRMczvTQ

For past Lunch Bunch shows, check out my YouTube Playlist: http://goo.gl/6841cD

This is a Google+ Tips & Topics Community presentation: Join us :-)
http://goo.gl/uJh80a

Subscribe here for my weekly Google+ Tips Newsletter: http://goo.gl/EbWkOa

Heads Up: If you attended the show and commented in the events page, you will be put in a notification circle to be invited to future shows. If you don't wish to be included in this notification circle, let me know and I'll remove you from it.  :-) 
This Hangout On Air is hosted by Ray Hiltz. The live video broadcast will begin soon.
Q&A
Preview
Live
Generalist or Specialist? with Ryan Hanley
Tue, March 10, 12:15 PM
Hangouts On Air - Broadcast for free

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"I learn everyday because stuff changes everyday" - Randy Bowden on "Do You Call Yourself An Expert?" #RayLunchBunch show.
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Just written a blog encouraging people to claim to be an Expert  so really interested to see Ray Lunch Bunch discussing it http://www.boxquoteclever.com/?p=269 
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BOOM!
via  +Jim Dougherty @ +Leaders West 
The announcement that Google Plus is splitting into separate products reinforced one of the most objectionable aspects of the network: lack of definition.
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this brings a tear...
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Have him in circles
13,680 people
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What this guy said...
#RayBunch
 
What is Evergreen Content with Randy Bowden

A founding member of the #RayBunch , Marketing and Branding expert, +Randy Bowden shares his definition of  Evergreen Content and how it benefits businesses.
View the full broadvast here: It Ain't Easy Being Evergreen  https://youtu.be/pQtFaki1tGg

#Branding   #marketing   #Content  
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We had +Ryan Hanley (author of Content Warfare) join the #RayBunch lunch table yesterday. Generalist or Specialist, which are you?
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+Randy Bowden Of course, Randy. +Ryan Hanley lived up to his well earned reputation for being generous, passionate and informative.
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Randy Bowden

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Another good #RayBunch lunch show is coming, you are invited!
 
Is it better to be a Generalist or a Specialist?
The debate about which is better, to be a generalist or a specialist has been going on for a long time.
But it hasn't been until the rise of the internet and content marketing that it seems to be on everyone's lips.
(Ok, maybe not your Aunt Bertha's)

I had planned on having this topic on our lunch menu since I read our special guest,+Ryan Hanley' post last summer: Google Has Killed the Generalist and No One Cares http://goo.gl/OH6lch

When I first saw the title, I thought Ryan was bemoaning the death of the “Generalist” and sad that no one cared. Wrong!

In the intro to his Google+ share of his post he wrote:

"We all want to rank for everyone thing we could ever possibly sell someone. That's the dream, right?

Unfortunately it's not a reality and over and over again I see businesses with good intentions diluting their digital marketing results while trying to be everything to everyone.

Stop. Now. Google hates you for it.”

...Well, that seems pretty clear.

I've been a fan of Ryan for some time having followed him on social, as well as being a regular listener to his Content Warfare podcast.
I just purchased his new book - Content Warfare. http://goo.gl/1xqhlM

Join Ryan and the #RayBunch  and leave your questions and comments about whether you think being Generalists are an endangered species.

Be sure to stick around for the last 5 minutes of the show when we'll be serving our Lunch Bunch Take-Out - tips and links to resources relating to the day's topic.

Watching on mobile? Here's the YouTube link: ....

*The #RayBunch  are:

+Scott Scowcroft - The ScottTreatment: www.theSCOTTtreatment.com

+Randy Bowden - Bowden2Bowden marketing & branding virtual consultancy firm: http://bowden2bowden.com - Twitter:@bowden2bowden

+Jessica Dewell - Business Consulting Advisory Board: http://infusionprinciple.com  - Twitter:@jess_dewell

+B.L. Ochman - Google+ Events, Coaching, Digital Strategist: http://www.whatsnextblog.com/  Twitter:@whatsnext

+Ray Hiltz - Power Your Business With Google Plus: Visit:  rayhiltz.com - Twitter:@rayhiltz

Watch our last show here:  http://youtu.be/sYjtRMczvTQ

For past Lunch Bunch shows, check out my YouTube Playlist: http://goo.gl/6841cD

This is a Google+ Tips & Topics Community presentation: Join us :-)
http://goo.gl/uJh80a

Subscribe here for my weekly Google+ Tips Newsletter: http://goo.gl/EbWkOa

Heads Up: If you attended the show and commented in the events page, you will be put in a notification circle to be invited to future shows. If you don't wish to be included in this notification circle, let me know and I'll remove you from it.  :-) 
This Hangout On Air is hosted by Ray Hiltz. The live video broadcast will begin soon.
Q&A
Preview
Live
Generalist or Specialist? with Ryan Hanley
Tue, March 10, 12:15 PM
Hangouts On Air - Broadcast for free

59 comments on original post
2
Ray Hiltz's profile photo
 
+Randy Bowden Another big topic, Randy that will be a challenge to cover in 30 minutes. :-)
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Hear what a panel of "experts" have to say about being an expert! Are you one?
#RayBunch
 
Do you have trouble calling yourself an expert ?

Many are reticent to call themselves experts either because they they lack personal confidence, don't own a "niche" or, if they're in social media, believe no one can be an expert due to ever-changing technology.

If you're in business, showing expertise is an essential part of building authority, reputation and ultimately trust - all important factors on being found on the web.

In this episode of the #RayLunchBunch, we answer questions:

- What are you the authority In? (everyone) 
- How important is having a “niche”?
- Why did you decide to be the authority of expert in that niche?
- How do you brand yourself as an authority?
- Should you only share content about your niche?

Thank You to my Friends +Jessica Dewell +Randy Bowden +Scott Scowcroft +B.L. Ochman 

Great SHOW Guys :)
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Thank You for helping to produce a #Rockstar HOA you guys really hit some fantastic points and worthy of replay city :)
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"If demand generation is part of your role, here are eight things that you can be doing to retain reputation, stem decline and make the most of upswings in economies and consumer preferences..."
We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.
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People
Have him in circles
13,680 people
Sahak Vardanyan's profile photo
Joel Kastrup's profile photo
Jackie Izzo's profile photo
Rougie George's profile photo
Michele Price's profile photo
Leila Martin's profile photo
T. Scott Delia's profile photo
Milidrag Kuljanin's profile photo
Hooked for life Fishing Charters's profile photo
Work
Occupation
marketing, branding and advertising
Skills
all things marketing and branding...
Employment
  • bowden2bowden llc
    Principal Partner, present
    bowden2bowden llc is a marketing and branding consultancy firm. At b2b we utilize our philosophy of the need to apply creative | brand | strategy to optimize results. Catering to our client’s individualized needs, from simple marketing plans, social media development and management, event management and promotion to full-scale brand development. Specializing in developing targeted marketing solutions, exceptional creative executions and solid branding strategies that give clients a real competitive advantage. Our core team has the ability to scale quickly and effectively with trusted partners as needed. We consider them an integral part of our team and process. Our ability to approach challenging projects in an atmosphere of spirited cooperation leads to engaging, compelling solutions and successful work that yields desired results.
  • Southern Company
    Marketing
    Gulf Power | Savannah Electric | Georgia Power
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Statesboro GA
Previously
Comer GA - Brooklet GA - Savannah GA - Lutz FL - Tampa FL - Pensacola FL
Story
Tagline
a marketing and branding guy (and I blog about it)
Introduction
Randy is a Principal Partner along with his wife, Shalah, of bowden2bowden llc, a marketing and branding consultancy firm. Specializing in developing targeted marketing solutions, exceptional creative executions and solid branding strategies that give clients a real competitive advantage. Randy writes three posts weekly for their bowden2bowden blog.
He also produces the  marketer2marketer "a conversation"  interview series of todays top thought leaders in the digital space, bi-monthly here on the G+ HOA platform.
Bragging rights
native floridain - georgia transplant. southern enthusiast. aged in bourbon
Education
  • Nova Southeastern University
    BS Business Management/Marketing
  • Pensacola State College
    AA Liberal Arts
  • Pensacola School of Liberal Arts
    College Prep
Basic Information
Gender
Male
Randy Bowden's +1's are the things they like, agree with, or want to recommend.
Inside The Minds And Motivations Of The Most Connected People
www.fastcompany.com

There's more to connecting people than extending an invitation. Great connectors are always looking to do a favor, bring people together, an

Mark Andrejevic: We Are All “Lab Rats” Online – Generation Like - FRONTLINE
www.pbs.org

Mark Andrejevic, a professor and surveillance expert, on what happens our data online.

Social Media Hangout
plus.google.com

Beginners and experts in design, social media, and SEO come together in four of the best Google+ communities.

Single-Author Corporate Blogs vs. Multi-Author Corporate Blogs
memarketingservices.com

There are pros and cons to both blog author types, but to answer this question, [...]

Strategies to help your business overcome information overload - Schaefe...
www.businessesgrow.com

Ideas to overcome the information density that is increasing business marketing costs

Social Media And Klout Aces To Follow In 2014 | Susan Gilbert
www.susangilbert.com

I prepared a list of the 50 #socialmedia mavens and Klout users who rock influence!

Former football player compares locker room hazing and Facebook - Schaef...
www.businessesgrow.com

Hazing is a trial by fire in some cultures but on Facebook, it takes on a new dimension

THE Friday Hangout | Selling Your Content Strategy
thefridayhangout.com

Randy Bowden, Principal Partner bowden2bowden llc Have you ever felt beyond frustrated over your boss just not getting it? Ready to throw in

Peg Fitzpatrick
plus.google.com

Rockin' a positive attitude • passionate about social media • writer • Google+ evangelist • and so much more.

Tenacity5 Media
plus.google.com

Strategies that satisfy stakeholders’ information needs and corporate objectives alike.

Triple Pundit
plus.google.com

Building the New, Green Economy one Reader at a Time

Content Marketing Is Owning, As Opposed To Renting Media!
www.steamfeed.com

Good content marketing has become essential to drawing and keeping visitors to any Web site.

DashBurst
plus.google.com

Your Guide to the Web & Social Media: The Latest in Tech, Business and Design

Clients From Hell
plus.google.com

A collection of anonymously contributed client horror stories from designers.

This is an awesome full service salon and spa staffed with exceptional stylist. Fantastic and soothing wash room is a bonus! I have been completely satisfied with my desired results with each visit.
Public - 5 months ago
reviewed 5 months ago
27 reviews
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