Overall, an interesting read with some good points. I can't help but feel the article is a little biased. Some assertions were made that didn't add up to me. The overall tone was that Google lost everything and gained nothing. It did make me think, so kudos there.
Here are a few thoughts I have spawned from this article - some of which I've already been carrying.
At the end of the day, the lessons learned from the Google+ experiment will probably have a positive benefit for the company for years untold. We've already seen a significant and positive shift via the last Google I/O. Google rediscovered itself through this process and is now tightly focused on it's overarching goal: making data useful to the world. It was actually refreshing to see.+Google
gained, through +Google+
, direct and immediate access to a usefully large number of it's consumers, developers, and enthusiasts. There is now an entire social product used by these individuals, and accessible to Google for interaction and analysis. That' kinda huge. I think no other company has such a meaningful connection - it's kind of a Brand managers wet dream.
I'm not sure how many employees Google is losing to Facebook - especially given that no sources were sited by +Seth Fiegerman
sited no sources for this data. A quick Google search returned no hits younger than about four years. My guess is that things like this tend to correct over time and Google will continue to find some of the greatest minds in the industry to keep it moving forward. People go towards things they want to do in this industry. Google has a lot of cool things to do that specialists will continue to be driven towards.