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Rand Fishkin
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Rand Fishkin

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Content Gating: Evil? Good? Useful? It's Complicated
My latest WB Friday:
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.
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Rand Fishkin

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Penguin 4.0 Changes Pretty Much Everything About How Spam Links Affect SEO in Google

This week's brand new Whiteboard Friday dives into what's so different about 4.0 vs. all the prior Penguin releases:

Also might be my new favorite WBF thumbnail :-)
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Highly informative and engaging as always. 
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Rand Fishkin

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Regarding Moz's Shift in Strategy and our August Layoffs...

I finally wrote a post about it:

Any questions you've got, please feel free to ask in the post comments and I'll do my best to answer.
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+Mark Traphagen Sir:THANKS a Lot!!
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Rand Fishkin

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Don't Go Too Narrow on Content Efforts

I see a lot of brands and marketers creating only content that speaks to a very narrow contingent of their specific customers. Generally, I'd recommend against that; here's why:
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Rand Fishkin

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Local Links Can Help Every Business -- Even Online-Only Ones

More about why (and how to get 'em) in my latest WB Friday:
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I was just the other day having a conversion with a client about this very topic... and just sent them the link! 
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Rand Fishkin

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Which of Google's Public Statements Should We Listen To?

When Google makes public statements about SEO, should we trust them? How do we know if they'll be revised in the future? How should we interpret what's being said?

That's the topic of my latest WB Friday:
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Gary's certainly not. 
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Rand Fishkin

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3 New Features Added to KW Explorer Today

Check 'em out here --->

#1) The ability to check rankings on a list
#2) The ability to select KWs (or an entire list) and pass it to a campaign for rank tracking
#3) Better, more accurate, higher coverage volume data (that our tests show is an upgrade from what Google AdWords has)
"I'm still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*." 3 brand-new upgrades to Keyword Explorer will make your research easier and more accurate than ever.
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Rand Fishkin

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Can you really "optimize" for Google Rankbrain?

New WB Friday ----->
In our opinion, no, not really. It's not like Penguin or Panda or other types of algos/updates that have clearcut tactics. But, it may still shift some of your approaches to SEO, and that's what this week's episode is all about.
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Rand Fishkin

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Are Google's Featured Snippets Taking Your Traffic? Fear Not!

This week's new Whiteboard Friday is all about how to earn that #0 ranking and get into the featured snippet result (aka "Answer Boxes").
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Hey +Rand Fishkin, I just posted a blog post right yesterday about the same topic: ;-)
Try to translate it in English and tell me what you think about.
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There Are Some Weird Link Building Myths Floating Around

In this week's new Whiteboard Friday, I'm covering 8 of the most pernicious and problematic -- ones you should definitely be aware of, and avoid:
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Очень крутая подача!
 ·  Translate
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Rand Fishkin

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Best Ads You've Seen?

What are some of the best video ads you've seen in the last few years? We'd love to feature your submission at Mozcon.

Just leave a comment with the video link in the post, and upvote the ones you like best. Look forward to seeing what's resonated with you.
This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years during the breaks (just before we introduce the next speakers). e.g. this praise-garnering Deutsche LA Volkswagen ad from 2011 But rather than just editorially select the ads, we’d love to have …
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Life goes on, long after the living is done.
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Rand Fishkin

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SERP Features Tracking is Live

Big Launch Today at Moz!

Check it out directly:
And read Dr. Pete's post here:

We'd love any feedback you've got, and happy to answer questions, too.
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Had a brief look at it today and really liking this feature :)
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
Rand Fishkin's +1's are the things they like, agree with, or want to recommend.
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A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As

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Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo

----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

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Edmund Scientific features hundreds of science-related toys, gifts & supplies for enthusiasts, hobbyists, teachers, scientists, & kids. Shop

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Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter

Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

Seattle Children's Hospital - World Class Child Health Care | Seattle Ch...

Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing & Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist

16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

Keyword Self-Cannibalization | SEOmoz - written by Rand Fishkin

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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