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Rand Fishkin
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Rand Fishkin

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Long Tail SEO on WB Friday

My latest Whiteboard Friday dives into the world of long-tail SEO: how to find keywords, target them, and two strategic approaches to the challenge.
The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.
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What do you do when the WRONG page is ranking for your keywords?

Today's brand new Whiteboard Friday has a process to help solve this frustrating problem:
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Hey search "burn treatment rurki hiran"
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A vastly superior take on this fake "controversy" from +Rhea Drysdale (who actually knows something about how autosuggest works). 
Do me one favor today. Before you run to share the SourceFed viral video "proving" that either Google or Hillary deliberately manipulated Google to make autosuggest for her more positive, please read this post by Rhea Drysdale, an actual expert in how that works. Thanks. It will save you from making a fool of yourself.

BTW this is not a political post. It's about good science, good data analysis, and better reasoning. Any overtly political comments will be deleted. 
Counter to SourceFed’s claim, the only manipulation of Google’s Autocomplete search results is coming from them, not Google.
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What I'd Change, Keep the Same, & Don't Yet Know

This post covers my presentation (and visuals) from the Business of Software conference: I focused on what I regret, what I'd repeat, and some of the questions I don't yet have answers to over my last 15 years at Moz.
The older I get, the less sure of myself I become. Humility, it seems, naturally advances with age, while certainty diminishes. Hopefully, that’s part of the “wisdom of the aging brain” as Nautilus described it. This week, at Business of Software Europe, I was asked to give a talk on this topic, and created a …
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Thanks for sharing +Rand Fishkin, very transparent and honest retro.
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Keyword Research - Step by Step

Brand new Whiteboard Friday -- A (much improved) Step by Step Process for Keyword Research that gives you far better targeting for your content creation:
Rand outlines a straightforward and actionable 4-step process (including an array of tools to check out) for uncovering and prioritizing the best keywords for your SEO campaigns.
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8 Old School SEO Techniques You Should Probably Avoid in 2016

My latest WB Friday:
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
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You're absolutely hilarious Rand!!!!! 😀
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How do Marketers Measure Work?

Not just the goals or the metrics, but the actual work that goes into those, and whether a particular work item actually has an impact on the things we care about? That's the topic of my latest presentation, now up on Slideshare.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes…
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'Track the work not only progress' nicely covered all the work behaviours. Must read.

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5 Big Upgrades to Keyword Explorer - A few weeks after launch, and we've already got some big new upgrades in KWE:
#1 - Suggestions filter for questions related to a keyword
#2 - Support for international volume data (not just US volume anymore)
#3 - Automatic keyword grouping in suggestions
#4 - 3X more lists for all accounts
#5 - Improved keyword difficulty score accuracy
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That is really helpful I wish I could know more
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8 Steps to An Optimized Blog Post

My latest WB Friday -->

On how to nail the optimization process for each blog post you create and publish.
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jeez blogging sounds like an awful lot of work...
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On Page SEO in 2016

How do we do great on-page SEO in 2016?
That's the topic of my latest, new, Whiteboard Friday: I've got 8 principles for success in this, slightly-longer-than-usual, but hopefully very valuable, worthwhile new video.
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward.
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Our Newest Tool -- Keyword Explorer -- is Alive!

You can check out the tool here:
And read all about the features, functionality, and new metrics on my blog post here:
Save time and increase your search engine visibility with Moz Pro.
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Quero omprar livros
 ·  Translate
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Ah The Power of Branded Search for SEO

Ever tried to influence search suggest? Or how many people search for your brand+keywords rather than just unbranded terms? <--- New Whiteboard Friday on how to do it, and why it can have such powerful impacts.
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Bless for me?! Thank You!
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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21 Tactics to Increase Blog Traffic - How to Drive Traffic to Your Websi... - written by Rand Fishkin

A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As

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Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo

----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

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As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I

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Edmund Scientific features hundreds of science-related toys, gifts &amp; supplies for enthusiasts, hobbyists, teachers, scientists, &amp; kids. Shop

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Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter

Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

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Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing &amp; Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist

16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

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One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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