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Rand Fishkin
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
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Rand Fishkin

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My friend and former Mozzer, +Miranda Rensch, was in Nepal for the recent earthquakes. She's raising money to help folks here: https://life.indiegogo.com/fundraisers/nepal-earthquake-relief-and-rebuild

If you have the means to donate, it would mean a lot to her, and to many others in Nepal, too. BTW - if you have corporate donation matching (we have 150% match at Moz), be sure to make the donation direct to Care.org as they've got the nonprofit status for matching. 
Dear friends and family, As you know, I spent the last two weeks in Nepal. People there are unlike any I've met before. Nepal is filled with incredibly kind, generous, naturally loving people, and today more than 2,500 of them have died and probably hundreds of thousands more have lost someone they
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Still an excellent resource:
 
Illustrated Guide to Advanced On-Page Topic Targeting for SEO
http://moz.com/blog/on-page-topic-seo

From the archives - although still fairly new. Still the best, and only, infographic I ever made.
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I got your point +Cyrus Shepard and agree to that it's just a small factor that can have a big or small impact on your ranking, that depends. What you need to have just quality content that satisfy user intent, and it's good to have implementation of on-page topic targeting if you're considering SEO. 
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Why SEO That Used to Work, Fails

I gave a new, never-before-given presentation today in Vancouver, BC for the #BCAMAVision  conference. http://bit.ly/whyseofails
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
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Great deck to read thru, Rand. 
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Can You Get SEO Value from Search Results w/ Answer Boxes?

Yes - at least sometimes - and it's the topic of my latest Whiteboard Friday: http://bit.ly/AnswerBoxSEO
Answer boxes and knowledge graph results can seem like they're taking over the SERPs, and in today's Whiteboard Friday, Rand explains how you can still get SEO value from those pages.
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Moz's Financials & Subscription Details Made Transparent in Our 2014 Year-in-Review

http://moz.com/blog/2014-annual-report

Big thanks to +Sarah Bird for putting together this annual report. You can look back and see how we did in 2014, a very tough year for the company, but one in which we managed to turn around a negative growth rate in Q1 and come out with some hope that 2015 can be a solid year.
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Thanks for the inside look. Nice to see Moz is doing great. 
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We did go mobile-friendly with the blog, but still have plenty of other pages on the site that aren't mobile-friendly, so we should be able to test and report on the impact of the changes from Google over the week ahead.
 
Read +Moz? Check out the Big, New, Beautiful Blog Launched Today
http://moz.com/blog

Yes, it's mobile-friendly. Just in time for Google's update - with 8 hours to spare!
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Thanks +Rand Fishkin. We had a similar experience with TrustedChoice.com. Prioritizing the pages and templates within our site to convert to mobile was a challenge.
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Rand Fishkin

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Solid post, and a great template. I might need it myself in my new role :-)
 
Are you eyeing up that promotion?  Use this guide to make a LOCK solid case to your manager:
Blog post - http://www.seerinteractive.com/blog/get-the-promotion-you-want/

Template Link - https://docs.google.com/spreadsheets/d/1ECAV0puQl71oewAhfrxgOKymam1Eb6GiXX2PIsZwMqU/edit#gid=1053135634
A new opportunity can be a raise, promotion, management opportunity, switch teams, anything you are asking your manager to help facilitate. I’ve always seen it as my job to use my company to help people craft out a career path both inside the company and beyond.  As a result of preaching this regularly, I get … Continued
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1,760,816 Organic Views and Counting

This PPC ad from Samsung made the homepage of Reddit today: http://www.reddit.com/r/funny/comments/345hrk/nice_try_samsung/

Great example of how a creative ad can drive earned media and organic visibility.
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Bi Mongol hun. Tanii hel mash sain bain :)
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I Should Have Read Google's Mobile Update FAQ More Closely

#2 is really helpful in understanding the changes.
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Desktop ads are great but only catch the buyer at specified times, whereas cell phones and tablets typically are superior in leisure screen time. That said, I think mobile PPC ought to be on a constant rise
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How big was Day #1 of Google's Mobile Friendly Update? Tiny, it turns out.
http://moz.com/blog/day-after-mobilegeddon

Great analysis by +Pete Meyers 
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+Rand Fishkin Many thanks. One thing I am beginning to see is the influx of US sites in UK serps. The conspiracy theory would go along the lines of this having something to do with Google's relationship with the EU ...

eConsultancy did this article back in Nov 2014 .. https://econsultancy.com/blog/65734-is-google-uk-giving-too-much-preference-to-us-sites

Perhaps something for Dr Pete to look into?
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Millions of Fake Social Accounts, Liking, Clicking, & Sharing

http://www.newrepublic.com/article/121551/bot-bubble-click-farms-have-inflated-social-media-currency - fascinating, in-depth piece covering the state of bot farms and how they operate with near impunity. Weirdly, the risks seem much lower than even the early days of search spam... Think Facebook, Twitter, Instagram, et al will need to step it up very soon.
Click farms are changing what it means to have social media influence.
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Sounds like it's time for the major social networks to start services to verify any and all personal accounts, not just those of celebrities. Then they could charge more to advertisers for clicks or follows from those verified accounts. The article shows why using a phone number to verify accounts is useless, so the trick would be coming up with a) some way to verify huge numbers of real people at scale and b) incentivizing those people to want to be verified.
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Totally agree with Wil - domain names are often a giveaway into an organization's marketing savvy and marketing chops.
 
Funny how just by looking at a domain name (without clicking on a website) I can guess with decent accuracy if they'll look like a brand who has invested in their website or if its someone who cares too much about SEO.  This was my most recent example of sites someone sent over for me to look at.

https://www.breakthrough.com/
http://www.talkspace.com/
http://www.online-therapy.com/
https://virtualtherapyconnect.com/

The giveaways?  
#1 - They had to pay a lot for that domain, its a domain you can build a brand off of. (not liking the footer links)
#2 - Another good domain, likely not available, have to pay for something like that, and probably pay pretty well, as teh two words could work in a TON of industries.
#3 - hyphen in the URL, has both of the target keywords in the domain. I hate hypen domains for anyone building a brand.
#4 - 3 word domain name, hard to build a brand when people can't remeber your name.

Most BRANDS would rather have a domain that works in many mediums, not just for search engines, meanign they are likely investing in more of those channels.

When I clicked on the sites, I got exactly what I thought I would.

I'm not saying one business is better than another, but people who typically go for hyphen domains and super long phrases are often times putting SEO before brand, and long term I don't like that play. 

Now lets consider the industry...advice into your personal life, your site and domain, and all must be SHARP, or I dunno if I'm trusting the service.  It would be an outlier to the sites of brands I typically visit, I can't think of any site I visit daily or regularly that is 3-4 words long or has a hypen in it.
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+Iresh Dilan memorable ;)
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David's one of the finest marketers in the field. I can't recommend him or his services enough.
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