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Rand Fishkin
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
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Rand Fishkin

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SERP Features Tracking is Live

Big Launch Today at Moz!

Check it out directly:
And read Dr. Pete's post here:

We'd love any feedback you've got, and happy to answer questions, too.
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Had a brief look at it today and really liking this feature :)
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Conversion Pages vs. SEO Pages

There are real differences between what marketers need to do on pages that focus on SEO (earning links, ranking, driving engagement) vs. conversion-focused pages (CRO testing and optimization). How to choose and what to do are the topic of this week's new WB Friday:…/landing-page-seo-conversion-or-both-white…
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Love it 
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Should Marketers Keep Tracking KW Rankings? - my latest WB Friday is on a controversial, but important topic. What's the value of keyword rank tracking, and should we keep investing in the data?
Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.
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Super cool
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An Amazing Role at SEER Interactive

One of the best firms in our field, +Seer Interactive, is hiring for a director of client services. They're seeking a strong SEO who can speak at events, help bring in new business, and establish processes around bizdev:

If you know anyone, I'm sure +Wil Reynolds and the SEER crew would greatly appreciate a referral (or your application!).
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UX vs. SEO: Managing the Tensions & Tradeoffs

This week's new Whiteboard Friday covers those few occasions when UX and SEO come into conflict and require a tough choice:
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Superb piece from Cyrus (as usual)
10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)
How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
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Which of Google's Public Statements Should We Listen To?

When Google makes public statements about SEO, should we trust them? How do we know if they'll be revised in the future? How should we interpret what's being said?

That's the topic of my latest WB Friday:
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Gary's certainly not. 
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The SEO Keyword->Content Map

How do you build a great spreadsheet of all the keywords you're targeting mapped to all the URLs you're working to optimize on your site? I've got some ideas for you on this week's new Whiteboard Friday:
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It didn't take long for someone to snag up that domain name. (
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SEO for Voice Search & Conversational Search

My latest WB Friday:
We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search.
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Ugh. These changes are even worse than I thought....
Interesting: +Bill Slawski covers the patent that describes how AdWords Keyword Planner now reports search volume #seo 
Google has changed a resource that many SEOs have been relying upon for years to discover how much search traffic different words and phrases attracted from searchers each month. It’s been an important tool in content creation and SEO planning for many sites that were hoping to potentially rank well in Google. That change was …
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Ugh. These changes are even Full tường nhé+Rand Fishkin
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We just gave the Mozbar a serious upgrade; check out the new on-page-optimization features inside.
TGIF, friends! But before you head out for the weekend, you'll want to update MozBar and check out the brand new feature we've added. Don't have our SEO toolbar? Download it for free in the Chrome store.
It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.
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+Marty Eigner very weird! Can you screenshot that and send us a note to Thanks Marty and apologies for that.
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How Do You Tie SEO to the Metrics the C-Suite Cares About?
My latest WB Friday covers an experience almost every marketer has been through:

You: Traffic is up, more pages are receiving traffic, & we've increased rankings on 50 of the terms that send us highly converting visitors.

Board/CxO/Investor: OK... But how does that help the business?

You: Uh, but, obviously... Well, of course it helps!
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Thank you. 
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21 Tactics to Increase Blog Traffic - How to Drive Traffic to Your Websi... - written by Rand Fishkin

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David's one of the finest marketers in the field. I can't recommend him or his services enough.
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