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Rand Fishkin
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
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Rand Fishkin

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8 Old School SEO Techniques You Should Probably Avoid in 2016

My latest WB Friday:
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
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Keyword Explorer is Almost Ready...

I made a short album of screenshots on Facebook in case you're curious about what we'll be launching soon:

After a year of work, I'm pretty excited about this product :-)
Keyword Explorer is Just a Couple Weeks Away. By Rand Fishkin · Updated 14 minutes ago. For the past year, I've been working with a small team of engineers and designers to build a new keyword research tool for Moz. It's almost ready, and I just couldn't wait to share some screenshots.
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Can't wait!!
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Rand Fishkin

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Quick Survey on How You Find Content

What do you read for your professional work? How do you discover that content? Would love your help participating in my latest short survey:
Results will be published on my blog soon. Thanks!
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Like many highlighted - I hit a couple sites for personal topics and gotos for professional (tools like Moz)  but otherwise troll social media or do searches to find relevant content for my consumption. 
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Rand Fishkin

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Internal & External Linking Risks & Rewards
Google just penalized sites for linking out to other websites!
And they've been penalizing sites for manipulative internal links, too... Is any kind of linking safe?
Yeah, it is. You've just got to be smart about both internal and external links on your pages. That's the topic of my latest Whiteboard Friday:
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Actually, it might be an interesting experiment to find out if follow-links to excellent sources could boost one’s own site. Just like a ‘page rank kick-back’. I wonder if Google recognizes a site as being more relevant when solid sources are given as references for posts like tutorials, analyses etc.
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Research into Amazon's Ranking Factors and SEO

Some great effort and impressive results from - worth a read if you're curious about Amazon's rankings.
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Rand Fishkin

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Great Course on Web Analytics

The very wise +Jeff Sauer has put together a comprehensive course on Google Analytics (and web analytics more broadly) that's perfect for those seeking to go from beginner/intermediate to advanced knowledge:

I watched a couple of the videos, and was impressed. Nice work Jeff!
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Thank You All of My GREAT FRIENDS! From: Mohammad Shahidul,Tongi,Bangladesh.
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Ah The Power of Branded Search for SEO

Ever tried to influence search suggest? Or how many people search for your brand+keywords rather than just unbranded terms? <--- New Whiteboard Friday on how to do it, and why it can have such powerful impacts.
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Bless for me?! Thank You!
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Consumer Survey on Google Search

Nice work from +Danny Richman here: I was particularly interested in what the general web users surveyed thought caused Google's rankings.
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nice post
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Great Content ≠ Long-Form Content

My latest Moz post is a short one:
"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
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Length doesn't matter, content should serve the purpose.
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How do you sell SEO to small businesses?

That's the topic of my latest Whiteboard Friday -- -- including a 5-step process I'd recommend trying out.
Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them.
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How might Google be evaluating your content?
I discuss seven methods in this weeks' new Whiteboard Friday:
1) Keyword matches, synonyms, word usage, intent matching
2) Topic associations, related term/phrase matching, co-occurrence
3) Length, comprehensiveness, reading level, format
4) Topical authority, brand associations, folder-level associations
5) Non-text content (visual, audio, interactive)
6) Accuracy/veracity of information
7) Phrase, sentence, paragraph structure, intent of query vs. intent of content
Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.
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Whoah! So much to think about, here.
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Little Help on a test Related to My Conversation w/ Google

Would love if you have 30 seconds to assist in this query+click test, related to my discussion with Andrey Lipattsev from Google earlier this week. Thank you!

(video here:
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Still #2. In FV, California.
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Rand Fishkin's +1's are the things they like, agree with, or want to recommend.
21 Tactics to Increase Blog Traffic - How to Drive Traffic to Your Websi... - written by Rand Fishkin

A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As

Welcome to the official Google+ page for!

Search Engine Land: Must Read News About Search Marketing &amp; Search E...

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

SEO Software. Simplified. | SEOmoz

SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to every


Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo

----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

SEO Pricing &amp; Costs - What Should You Charge / How Much Should You P... - written by Rand Fishkin

As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I

Edmund Scientific: educational toys, gifts, hobby supplies &amp; science...

Edmund Scientific features hundreds of science-related toys, gifts &amp; supplies for enthusiasts, hobbyists, teachers, scientists, &amp; kids. Shop

Over Optimization Penalty Speculation | SEER Interactive

Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter

Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

Seattle Children's Hospital - World Class Child Health Care | Seattle Ch...

Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing &amp; Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist

16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

Keyword Self-Cannibalization | SEOmoz - written by Rand Fishkin

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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