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Rand Fishkin
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
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Rand Fishkin

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I Hate the Phrase "Good, Unique Content" in SEO

This week's Whiteboard Friday is about why I hope that mantra dies: http://bit.ly/DieGoodUniqueContentDie
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Bravo +Rand Fishkin! We find this the hardest leap for clients to make once they understand that just "doing SEO" isn't enough anymore. The next hurdle for them is to accept that content marketing doesn't mean just "making content."
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Questions Used at Moz for our Weekly 1:1s

I love how creative some Mozzers (like engineering manager, Kelsey) are getting with their weekly 1:1s. We use software called +7Geese, which enables customization of the 1:1 templates. Here's some questions Kelsey's used in the recent past to help make 1:1s a more TAGFEE experience: 
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walla
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Inside Google's Secret War Against Ad Fraud

http://adage.com/article/digital/inside-google-s-secret-war-ad-fraud/298652/

Fascinating article describing (for the first time) some of the tactics Google uses to discover botnets, click fraud, etc. If you read on (it's long, but worth it), you'll also learn about a tool Google calls "Powerdrill" that lets teams do incredibly intensive computations in seconds (I'm a little jealous - we could really use one of those for Mozscape).
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+Ryan Markham plot twist: turns out google is a cowboy AND a criminal.
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This superb resource is updated for 2015 and free to download:
 
New Post: The Web Developer's SEO Cheat Sheet 3.0
https://moz.com/blog/seo-cheat-sheet

We've updated one of the most popular resources we've ever published. Designed for beginners and advanced SEOs alike, information covered includes:

• Important HTML Elements
• HTTP Status Codes
• Canonicalization
• URL Best Practices
• Webmaster Tools
• Robot Control Syntax
• Important User Agents
• Sitemap Syntax
• Pagination
• Social Metadata
• Rich Snippets
• Structured Data
• Targeting Multiple Languages
• Mobile Web Development

Full download here: https://moz.com/blog/seo-cheat-sheet

#SEO #webdevelopment  
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers.
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Thank you, one again, for putting it all together. 
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Absolutely superb read on a too-often-ignored topic:
 
We Don't Sell Saddles Here

They could just sell saddles, and if so, they’d probably be selling on the basis of things like the quality of the leather they use or the fancy adornments their saddles include; they could be selling on the range of styles and sizes available, or on durability, or on price.

Or, they could sell horseback riding. Being successful at selling horseback riding means they grow the market for their product while giving the perfect context for talking about their saddles.

A great piece here that everyone who touches product or marketing should read at least once. 

#marketing   #startups  
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A bit long though, for what they are trying to say, eh?
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Another Mystery in the SERPs - The New Zealand Bookstore

This query and set of search results surprised me quite a bit, particularly since I'm performing the search from a US IP address, and a small, regional bookshop in New Zealand is outranking everyone: https://www.google.com/search?q=hard+to+find+books

Any guesses as to why they're ranking so well in the US results?
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Someone mentioned it before +Rand Fishkin , but I feel it would be because of brand recognition.

If you check Google maps, you will notice their maps listing is for that exact term, thus boosting the branding to it.

I can't find them for any other listing too :) Using NZ as the example, locate the maps listing for that business. Then do a google search for ANY other business name, exactly how it is listed, and you will notice that they will pop up first.

There is a fine line between generic & brand terms for many businesses. Unfortunately Google isnt completely there but it is definitely making use of all the available data as best as possible.
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In their circles
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Sabro Pizza's profile photo
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Ben Abix's profile photo
Kim Grow's profile photo
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Rand Fishkin

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What Are Traffic Waves & Why Do They Happen?

Superb bit of creative, interactive content here: http://ww2.kqed.org/lowdown/2013/11/12/traffic-waves/ I not only learned a lot, but instantly wanted to make something like it to show patterns of how sites earn links & social shares :-)
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That is why I don't drive in traffic circles.
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Thanks for the New "Search Console" Rebranding, but Google, what I really want is data I can remotely believe

Below is a comparison of visits from Google Search to Moz.com (in Google Analytics) vs. search clicks from Google (in Google's new Search Console - formerly Webmaster Tools). As you can see, Search Console shows nothing close to reality in either trend or numbers.

I'm not sure why Google chooses to display information that we can easily prove wrong... It's hard to earn trust for their products this way.

ON EDIT: +Cyrus Shepard noted that the dip in accuracy corresponds to our move to HTTPS. We looked at the HTTPS version of Moz's Search Console (aka Webmaster Tools) account, and if you add the data from both accounts up, you get closer to +Pedro Dias's estimate of ~20% off (it's actually a bit more, but not as bad as this chart alone shows). 
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And this is a big site, what do you think the impact of all the refferal spam is on small business analytics... last few days we saw a lot of direct traffic spam aswell. With up to 80% of small business traffic being spam I can't advise my clients GA anymore...
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The Chokehold of Calendars

Sometimes, a few paragraphs summarize things you've been thinking about but couldn't put into words. https://medium.com/@monteiro/the-chokehold-of-calendars-f70bb9221b36 did just that for me.
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Great tips. Thanks for sharing them, Rand.
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GRRRR! RAND SMASH

New Whiteboard Friday addressing some of the SEO world's most infuriating problems: http://bit.ly/InufriatingSEO
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It is really very helpful thanks a lot +Rand Fishkin 
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I really appreciated the quality, depth, and uniqueness of the questions in this interview: https://www.groovehq.com/blog/rand-fishkin-moz-interview and they put together a really nice post based on it.

I've done a lot of interviews, but +GrooveHQ went above and beyond.
An interview with MOZ co-founder Rand Fishkin on growing a SaaS business, battling depression and building an amazing company culture.
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And the credit goes to the hard work of entire MOZ team..and especially +Rand Fishkin 
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Great research on how Google crawls JS from +Adam Audette and co.
 
Here's the TL;DR of what we found by testing Googlebot and JavaScript:

1. Google can execute and then follow many, many different types of js links.

2. Google can execute and follow several types of js redirects, and the result is similar to how a 301 updates the index and preserves rank.

3. Google can read the DOM and then index dynamically inserted content.

4. Google can read meta data inserted in the DOM, such as rel canonical tags, robots noindex tags, and meta descriptions. We even inserted structured data dynamically and it resulted in rich snippets in Google's SERP.

These tests were designed and executed by the +Merkle SEO technical team led by +Jody O'Donnell and +Max Prin 
Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.
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Not only great research, but well written. Appreciate the post and the article.
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Rand Fishkin's +1's are the things they like, agree with, or want to recommend.
21 Tactics to Increase Blog Traffic - How to Drive Traffic to Your Websi...
www.seomoz.org - written by Rand Fishkin

A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As

Expedia.co.uk
plus.google.com

Welcome to the official Google+ page for Expedia.co.uk!

Search Engine Land: Must Read News About Search Marketing & Search E...
searchengineland.com

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

SEO Software. Simplified. | SEOmoz
www.seomoz.org

SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to every

Expedia
plus.google.com

Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo
market.android.com

----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

SEO Pricing & Costs - What Should You Charge / How Much Should You P...
www.seomoz.org - written by Rand Fishkin

As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I

Edmund Scientific: educational toys, gifts, hobby supplies & science...
www.scientificsonline.com

Edmund Scientific features hundreds of science-related toys, gifts & supplies for enthusiasts, hobbyists, teachers, scientists, & kids. Shop

Over Optimization Penalty Speculation | SEER Interactive
www.seerinteractive.com

Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter
twitter.com

Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

Seattle Children's Hospital - World Class Child Health Care | Seattle Ch...
www.seattlechildrens.org

Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz
www.seomoz.org - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz
www.seomoz.org - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing & Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist
www.everywhereist.com

16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

Keyword Self-Cannibalization | SEOmoz
www.seomoz.org - written by Rand Fishkin

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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