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Rand Fishkin
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Rand Fishkin

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What Does An SEO Do Day-to-Day?

http://bit.ly/WhatDoesAnSEODo <------- New WB Friday

Today I'm talking about the role of an in-house SEO and how to approach the tasks and tactics we use. It's very different in 2015 vs. 2005.
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+Rand Fishkin looks like you are just about to put a black hat on eh? Never thought I'd see the day....
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New Research from IMEC Labs

We tested whether Google will crawl URLs in Gmail...
 
Does Google Sniff Gmails to Discover URLs?

The IMEC Labs team ran a test to find out. The bottom line? Our test showed no evidence that Google was in fact doing this.  Read the post for all the details:

http://stonet.co/GmailSniffTest 

The IMEC Labs board consists of +Rand Fishkin +David Minchala +Cyrus Shepard +Mark Traphagen and myself. You can read more about IMEC here:

http://moz.com/rand/imec-lab/
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This is a great post from Pete, and highlights the importance of getting domain moves right (and the SEO risks involved):
 
What happened when I moved 5 domains to 1 entirely new one, and why you should be careful before you attempt the same...
Should you change domain names for SEO? It's a tough question, usually asked way too casually. I merged 5 domains into 1, and this is what happened.
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Nice! 
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New Feature in Open Site Explorer Launched Today

In-app social and contact data is now available. Would love your feedback: http://moz.com/blog/in-app-social-contact-data-open-site-explorer
We've just launched social accounts and contact data inside Open Site Explorer (initially in two sections), to help with link prospecting, analysis, and outreach. Discover more about how to use the feature and where to find it.
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+Marty Eigner Data collection is in the works, and our goal is to have solid data in place by the 4/21 update, but I don't have an ETA on any kind of public page. The first step will be to get a back-end research system running and start publishing data from that. I may publish prior to 4/21 if the data is compelling, but haven't seen enough yet to know.

My Twitter account (@dr_pete) is probably the best place to keep an eye on updates, and I'll try to cross-post everything on @mozcast.
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Web Users' Attention is Getting Harder to Attract

My presentation from today's #SMX is all about how to earn it back with strategies and tactics that most web marketers don't/can't pursue: http://bit.ly/randsignal 
Rand's presentation from SMX Munich on standing out from the crowd and earning attention.
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Hello +Rand Fishkin, can't acces to link. Do you have any clue?
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I Cannot Get This Article/Research Out of My Head

Scary, but illuminating - The Science of Protecting People's Feelings: Why We Pretend All Opinions Are Equal http://www.washingtonpost.com/news/energy-environment/wp/2015/03/10/the-science-of-protecting-peoples-feelings-why-we-pretend-all-opinions-are-equal/

The research can be summed up somewhat by these two paragraphs:

"the two individuals got to know each other quite well — and to know one another’s accuracy and skill quite well. Thus, if one member of the group was better than the other, both would pretty clearly notice. And a rational decision, you might think, would be for the less accurate group member to begin to favor the views of the more accurate one — and for the accurate one to favor his or her own assessments.

But that’s not what happened. Instead, report the study authors, “the worse members of each dyad underweighted their partner’s opinion (i.e., assigned less weight to their partner’s opinion than recommended by the optimal model), whereas the better members of each dyad overweighted their partner’s opinion.” Or to put it more bluntly, individuals tended to act “as if they were as good or as bad as their partner” — even when they quite obviously weren’t."

It's a sad truth that even when everyone is presented with evidence about people's relative competence, they bias to listening to and weighting opinions equally.
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+James Mulvey Aah. Took me a while, but I got there eventually.
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New Feature Launched Today in Fresh Web Explorer

We just launched "verified news" filtering, which enables you to see results from only those sites we've found in Google News' index. You can check out more details in my Q+A post here: http://moz.com/community/q/verified-news-sources-a-new-feature-in-fresh-web-explorer-launched-today or play with the feature yourself in https://freshwebexplorer.moz.com/
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Yes! We need default rating.
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Have them in circles
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We need your help! https://www.surveymonkey.com/r/GPLPC3J

We're looking for around 1,000 more responses to our 2015 Industry Survey by the end of March. The more people we can get to fill out the survey, the more interesting and useful data we can provide to our community (hey, that's you!).

Please help us by completing the 2015 Industry Survey and make sure you share it with your own network!

From all of us at Moz, thanks so much!
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Hi +Vibhu Satpaul! I think my country is not included, but I put my email nonetheless. I just want to learn who wins the amazing prizes. I sincerely hope you win. :)
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Moz Launched a Brand New Navigation Interface/Design Today

Would love to have any feedback on our new navigation and product pages (for Pro users). Big thanks to +Christian Manzella and +Courtney Davis from Moz, who led up these efforts, and to the entire Moz Inbound Engineering team (+Devin Ellis and many more).

You can see the new product home at http://moz.com/home and new Moz Analytics home at http://analytics.moz.com/manage-campaigns, but there's lots and lots of new pages and tweaks across the site.
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I was using Moz last night and got a nice surprise when you switched it over. Love when that happens.
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Google Reportedly Blackmailed Websites Into Giving It Content For Free

http://t.co/HadYck7rrG - I wish the FTC had taken stronger action here, given their findings, but Google's immense lobbying efforts probably helped soften the impact. 
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Yeah I have the feeling the FTC has no idea how much of a monopoly Google is.  I understand is their product but their product decides the future of economy, companies etc. 
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Mozscape's Biggest Index Ever

Congrats to +Moz's big data team, who've just launched the first 300 Billion+ index in Mozscape's history. At 323 Billion URLs, it's 13% larger than our prior record index, and includes a larger swath of unique subdomains and root domains, too. Index update data here: http://moz.com/products/api/updates
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You know its a great day when DA and PA get updated. Just checked in Moz Pro and they're updated. Boom!
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An excellent post from +Michael King and an important read for those trying to measure and understand customer journeys holistically.
 
New Post on how to use Content Groupings to Measure the User Journey with GTM in Wordpress. Hope you enjoy!
Learn a step by step process for setting up Content Groupings for Google Analytics to measure the user journey. Written by Mike King (@ipullrank).
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
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21 Tactics to Increase Blog Traffic - How to Drive Traffic to Your Websi...
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A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As

Expedia.co.uk
plus.google.com

Welcome to the official Google+ page for Expedia.co.uk!

Search Engine Land: Must Read News About Search Marketing &amp; Search E...
searchengineland.com

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

SEO Software. Simplified. | SEOmoz
www.seomoz.org

SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to every

Expedia
plus.google.com

Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo
market.android.com

----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

SEO Pricing &amp; Costs - What Should You Charge / How Much Should You P...
www.seomoz.org - written by Rand Fishkin

As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I

Edmund Scientific: educational toys, gifts, hobby supplies &amp; science...
www.scientificsonline.com

Edmund Scientific features hundreds of science-related toys, gifts &amp; supplies for enthusiasts, hobbyists, teachers, scientists, &amp; kids. Shop

Over Optimization Penalty Speculation | SEER Interactive
www.seerinteractive.com

Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter
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Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

Seattle Children's Hospital - World Class Child Health Care | Seattle Ch...
www.seattlechildrens.org

Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz
www.seomoz.org - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz
www.seomoz.org - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing &amp; Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist
www.everywhereist.com

16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

Keyword Self-Cannibalization | SEOmoz
www.seomoz.org - written by Rand Fishkin

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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