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Rand Fishkin
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Rand Fishkin

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Google Can Seriously Hurt Sites That Let Low Quality Content Build Up

http://bit.ly/CleaningCruft <---- This week's new Whiteboard Friday covers how to ID and fix those issues before they cause problems.
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The new men also share houseworks with their beloved ones :-)
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An Incredible Discovery on Oregon's Mt. Hood

https://maptia.com/brentmcgregor/stories/bringing-to-light documents the discovery and exploration of glacial caves on Mt. Hood. The photography, storytelling, and sense of wonder are mind-blowing. It's a great weekend read from +Maptia 
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Moz Completes its 4th Acquisition: Please Welcome +Russell Jones and SERPscape to the Team!

I've also got a sneak peak at the new tool we're building together: http://bit.ly/MozBuysSERPscape
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Always love a new tool.
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We Know Keyword Planner's Data is Wrong; Often by a Lot

But we don't know how much or what the ranges to expect might be.

QUESTION: How would you design a study or experiment to determine what those ranges might look like? What data sources would you use?
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+Chris Corak It's Google... not sure what else to say. However, I'm working on a blog post about keyword research & true search volume from keyword planner post Hummingbird presently.  I'll share it on G+ once it gets edited, redacted & generally rephrased, but it may help strategy wise.


When A=B for a SERP set, the true search volume (that Google allegedly shares with us) is the sum of every semantic equivalent of that keyword -- not the exact match data Google's feeding you in the Keyword Planner.
 (And that ignores misspellings & close variants.)
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Google Can Have Strong Influences on Election Results

http://www.politico.com/magazine/story/2015/08/how-google-could-rig-the-2016-election-121548.html shows how with some interesting data. I think this article overstates the liklihood/risk as, IMO, Google's Search Quality teams are exceptionally careful and culturally conditioned to avoid this type of intentional biasing.
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I don t doubt this. I m pretty sure that they have hands upon election polls to guide middle class voters. Only God knows where they are leading us
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What Happened After Moz Migrated to a Mobile-Friendly Blog?

On April 20th, with just a day to spare, Moz migrated to a mobile-friendly layout. Within a week, the vast majority of our pages received Google's "mobile-friendly" label. But, our mobile traffic never took off and, weirdly, was actually higher (both as a percent and total) BEFORE we moved to a mobile-friendly design!

UPDATE: just wrote a more in-depth blog post about this http://bit.ly/MobileFriendlyImpact

See the graph from GA below for more details:
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OMG! Mobilegeddon has struck!!!
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This post is so good!
 
"Like most women my age – deer caught in the headlights of time, our mid-30s barreling down upon us like an SUV with shoddy brakes – I grew up watching The Princess Bride."

And I realized the love story you should be paying attention to isn't Westley and Buttercup's. 
A brief note of impending awesomeness: for the next few days, I will be rambling, sometimes coherently, sometimes not, about The Princess Bride. But Geraldine, you find yourself saying, isn't this a travel blog? To which I will reply, enthusiastically, “OF COURSE IT SORT OF IS.” ...
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+Ben Hamilton Your girls might appreciate this...
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How To Reach The Influencers Who Can Help Your Content Spread

Making great content is only the first step... Now you've got to get help to amplify its reach. That's the topic of this week's new Whiteboard Friday: http://bit.ly/ReachAmplifiers

p.s. Love how cruel +Cyrus Shepard's reply to me on Twitter is in the still image :-) 
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.
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How to reach influencers or how to influence influencers to help you influence others?
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User Behavior Data as Ranking Signal

IMO, +Dan Petrovic is putting out some of the best, most advanced, most well-researched content in the SEO field right now. If you haven't seen his post on User Behavior yet, check it out: https://moz.com/blog/user-behaviour-data-as-a-ranking-signal
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Yes, You Still Need to Use Keywords... NO, Not Over and Over Again

This week's Whiteboard Friday discusses the topic of how much keyword use/repetition is still needed in 2015: http://bit.ly/KeywordRepetition
If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.
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okay
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Does Making a Site Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

http://bit.ly/MobileFriendlyImpact <----- New post on my personal blog analyzing Moz's shift to mobile-friendly and the ensuing deltas in traffic and engagement
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would …
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Also - wouldn't GWT impression data be a good place to measure impact?
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A Look at Moz's Search Traffic 2013-2015 and the Migration to HTTPS

Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
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obviously the size of moz will be a factor, on a smaller website for a local business it could be much quicker for a smaller site, it would just be nice to see some solid proof of increase in rankings
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
Rand Fishkin's +1's are the things they like, agree with, or want to recommend.
21 Tactics to Increase Blog Traffic - How to Drive Traffic to Your Websi...
www.seomoz.org - written by Rand Fishkin

A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As

Expedia.co.uk
plus.google.com

Welcome to the official Google+ page for Expedia.co.uk!

Search Engine Land: Must Read News About Search Marketing &amp; Search E...
searchengineland.com

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

SEO Software. Simplified. | SEOmoz
www.seomoz.org

SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to every

Expedia
plus.google.com

Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo
market.android.com

----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

SEO Pricing &amp; Costs - What Should You Charge / How Much Should You P...
www.seomoz.org - written by Rand Fishkin

As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I

Edmund Scientific: educational toys, gifts, hobby supplies &amp; science...
www.scientificsonline.com

Edmund Scientific features hundreds of science-related toys, gifts &amp; supplies for enthusiasts, hobbyists, teachers, scientists, &amp; kids. Shop

Over Optimization Penalty Speculation | SEER Interactive
www.seerinteractive.com

Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter
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Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

Seattle Children's Hospital - World Class Child Health Care | Seattle Ch...
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Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz
www.seomoz.org - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz
www.seomoz.org - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing &amp; Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist
www.everywhereist.com

16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

Keyword Self-Cannibalization | SEOmoz
www.seomoz.org - written by Rand Fishkin

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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