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Rand Fishkin
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Changes to SEO That Never Materialized Many folks in our space have talked about Google "evolving" in certain ways that simply have never happened (or are so subtle as to be, so far, impossible to prove). This Whiteboard Friday dives into six specific cases.
SEO's profile photoAndy Beard's profile photoRand Fishkin's profile photoAlin Mateescu's profile photo
Good point about the 302 hijacks, +Rand Fishkin, but that was not the fault of 302, but rather how Google applied them to its own database.

You see, Google's terrible error was in deciding after the fact that if any 302 was found to a URL, then all the other links and authority of the page the 302 redirected to should be transferred backward.  A ridiculous implementation.

There was never any reason in the world that the page that has a 302 should be given the link-popularity of the end destination, and especially never in the case of a cross-domain redirect.

Nothing at all to do with what 301 or 302 mean, just shockingly bad logic decisions from Google on implementation to the link-graph and index.

If a page has its own links, it should be indexed by those links, regardless of whether some other page somewhere has a 302.  Painfully obvious. 
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A Comprehensive Study of Google+

This remarkable resource from +Dan Petrovic and the +Dejan SEO team covers every aspect of Google+ in stunning detail. I read some, skimmed some, and plan to come back for a deep read again later. Even if you think you know all there is to know about G+, I promise you'll learn something new.
SEO's profile's profile photoIan Harper's profile photoGeorge Dover's profile photo
I have been reading that for a few days. It is more than a two cups of coffee read. Amazingly well done.
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Google May Not Be Using Any Social Signals At All, But Remember...

They've never said exactly that. Google's representatives have made a number of specific comments related to Facebook Likes, or Google+ +1s, but they have not issued a blanket statement indicating there's no use, whatsoever, of social data/signals/influence in any & all elements of Google Search.

In fact, I'd be very surprised by such a statement. We've certainly seen lots of experimentation showing that individual social signals, on their own, don't seem to have much impact (as compared to, for example, individual links, which have very clearly observable impact), but if I were Google, I'd be hesitant to throw out the whole of all social data.

My guess is that there are some uses, in some parts of their search systems (possibly indirect or only in combination with other factrors) for information from social networks.
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+Nathan Veenstra
These are very tricky issues, and great care needs to be taken when creating content to ensure that links are functional, and that you do not always link to the same page within your blog or web site.

Linking to a home page only does not do very much good, as any single page within a single domain, can only carry so much domain value value, and the page rank value of any page is limited through an algorithm, so that it can not exceed any page within the entire domain by more than a fixed percentage difference of the domain value.  This keeps very small sights out of the picture, and rewards the big brands with big sites considerably, as they can build a sizable domain rank value an awful lot easier than a small web site would, how ever there are other issues at play which mitigate this a little or considerably depending on who you talk to..

Getting the inbound links is one issue, but getting inbound links to a number of different pages is a lot more difficult, and this takes some serious effort on the part of your management team to ensure that all parties are on the same page in the company marketing strategy book.

In theory your social media  posts should link to different pages of your web site or blog, and discuss the content of that page, or at least be semantically linked to the page that the post links to.  Your web site should be set up so that a brand page on G+ is the registered publisher, and your authors should also have G+ profiles that are accredited as authors of specified pages within your web site or blog.

If you use the Google author and Google publisher methods to gain trust from Google your online work will do better in the SERP's (Search Engine Results Pages)

Problem is that people have got a FRIGHT ATTACK and now fear using links due to the associated penalties of PANDA and PENGUIN because they have not been properly informed by their SEO (Search Engine Optimisation) team on the issues related to PANDA and PENGUIN.  

These two Google Search Algorithms carry punitive SEOVI (Search Engine Optimisation Value Indicators) and distribute them out to sites that they deem are cheating or pushing their luck in some way.

The fact that a disavow tool even exists has caused some panic in the ranks of marketing folks, and they have spread the word that links can be poisonous to your site or blog.

This misconception needs to be put to rest, but I will not be doing that, as this creates work for me.  Links are still the most important part of Google's algorithms, and they will be for some time to come.  Social signals are also links, but they carry different information than a standard hyperlink, and also have a hook that drags information about the source of the social signal (you when you clicked the like button) along for the ride, with instructions on how to get back home, and where to deliver the parcels that they are carrying when getting back home, so that counters can be updated and verified.

Inbound links to a page are the most vital SEOVI (Search Engine Optimisation Value Indicators) and carry the most weight of any signals for Google to determine  your SERP's (Search Engine Results Pages)  It is for this exact reason that you need to link to your blog posts and web pages from within your social media posts.

hope you understood this and found this useful.  for more see

enjoy you day further
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Rand Fishkin

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A Very Smart SEO & Content Move from the NYTimes

Check out, an article from +The New York Times with advice on some of the new companies offering financial investment advice. The most interesting part to me? This bit:

With this week’s column, we’re introducing a chart on our site that lists these companies and explains their pricing and services.

The Times is creating the kind of content that has editorial integrity and deserves to rank highly for some very, very sought-after keyword phrases. Super smart move. Now if only they'd done a little more work on the keyword research + targeting side... Ah well.
Lauren Hall-Stigerts's profile photoEmmanuel Amberber's profile photoSimon Berenyi's profile photoScarlett Jack's profile photo
I wrote the video script for Wealthfront's new video, so I'm cheering for them to win this category. Interesting idea for content. 
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Rand Fishkin

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Running another test. If you'd like to help out, that's great, but you can also feel free to ignore this :-)

UPDATE: Test is now complete. Google first visited and cached the page at 6:47GMT, 11:47pm PST, 11 hours and 15 minutes after the post first went up here on Google+. Thanks all!

Caveat: +Andy Beard pointed out below that the URL did also appear in the XML Sitemap generated by WP SEO, which may have thrown the test off. I'm going to be looking into purely using that XML Sitemap to see if it will get a URL indexed next. - I'm trying to test indexing speed and whether a Google+ share can get something indexed all by itself (and how long that takes). Yesterday I tested on Twitter and the URL took a little over 12 hours to get indexed (and I can't be sure it came directly through Twitter). Will be interesting to see what happens with G+.

Please DON'T share this URL anywhere but on G+ - no URL shorteners, no other social media, no links, etc. Thank you!
Matthias Hackemann's profile photoBerguru SEO's profile photoRand Fishkin's profile photoNetleadz's profile photo
+Nick Samuel Yeah - it used to get pages indexed in a matter of seconds. I believe they changed that last year, and I'm trying to determine more about what's going on.

+Benj Arriola I do think some tests on less popular accounts would be interesting, but given how slow the indexing was, and how the prior test of influencing rankings seemed to have little to no effect, I'm less worried about my particular account's influence.
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Have them in circles
70,782 people
Elite Privilege, Ivy League Schools, and Uncommon Advice for Building a Network <------ My latest blog post on the subject of building a professional network that can help substitute for one created during college.
Geraldine DeRuiter's profile photoBrad Knutson's profile photoFraser Cain's profile photoBoris Krumov's profile photo
Thanks Rand. Loved this post and will give it a try. 
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Rand Fishkin

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Google+ Ads Have Finally Arrived (for those w/ 1,000+ followers)
Last December, we introduced +Post ads to a limited number of AdWords advertisers as a way to amplify their content to new audiences. Starting today, we’re making +Post ads available to all advertisers with at least 1000 Google+ followers:

See how brands such as +Audi USA  and +Topman  are using +Post ads to drive more participation with their brand’s content across the web. 

Shahzad Hassan's profile photoDavid Iwanow's profile photoSEO's profile photoRand Fishkin's profile photo
+David Iwanow Yeah, I suspect we'll at least give it a try.
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Rand Fishkin

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Excellent Advice for Getting More Marketing Value from Google+

Respect to +Cyrus Shepard for putting together this great post.
New Post: 10 Smart Tips to Leverage Google+ for Increased Web Traffic

As Google+ becomes integrated across more platforms and services, a new and different skill set is needed from the old techniques used on Twitter and Facebook to optimize for traffic.

Points covered include:
1. Headlines, every time
2. Formatting for attention
3. Use your words
4. Use your images too
5. Smarter sharing > targeted
6. The mighty, mighty #hashtag
7. Find the followed links
8. Leverage Google+ comments
9. +Post Ads: the future of social engagement?
10. Interactive posts

Dumb posts don't succeed. Smart marketers leverage the multiple tools of the Google+ platform to reach visitors across different mediums and messages. #seo   #googleplus   #marketing  

Steve Hänisch's profile photoStephen J Dow's profile photoRand Fishkin's profile photoVladislav Melnik's profile photo
Thanks for the great post. Love the Markdown reminder!
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How Does Google Maintain Its Search Monopoly w/o Govt Interference?

They've become the US' 2nd largest lobbying spender:

The visual below is taken from +Washington Post's impressive interactive line chart showing the big players in the lobbying world. It's a sad reality in the US, but our system enables organizations with money to buy influence and laws fairly directly (I realize this is a strange concept outside the US).
Michael Lamparillo's profile photoSEO's profile photoSimon Fryer's profile photoMatthew Solari's profile photo
Isn't it a strange concept to people inside the U.S too? 
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Rand Fishkin

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Whiteboard Friday Time! Getting Branded Search Right

In this new video -> I'm walking through a number of tips and recommendations for making your branded search results more valuable and more accurate. As always, feedback welcome!
Alan Stainer's profile photoNetleadz's profile photoRand Fishkin's profile photoDave Huffman's profile photo
Touchdown! +Rand Fishkin
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Have them in circles
70,782 people
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
David's one of the finest marketers in the field. I can't recommend him or his services enough.
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reviewed a year ago
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