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Rand Fishkin
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Badly needed given the insane rise of referral spam the last 18 months.
 
Imagine the time and money you could save if you were able to discern harmless webspam from harmful webspam. Imagine also if you were able to block the latter from you website for good. Well, you can both. This post teaches you how.
Don't be distracted by web spam. A simple, easy to use filter could remove the majority of your worries surrounding spam.
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New Search Visibility Scores in Moz Analytics

I wasn't involved in this project at Moz, but found the implementation quite good. Basically, the Moz Analytics team used avg Click-Through-Rate curves to estimate the CTRs at each position, then created a metric that estimates the percentage of clicks your ranking positions are earning you across all the keywords you track.

Sometimes, it's frustrating not being CEO anymore and not being as involved in big decisions, products, launches, etc. but it's also very cool to see teams at Moz launching stuff on their own that I find valuable and worth sharing.
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great
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Spotted by +Cindy Krum if you think +AdWords is aggressive now... check this out... it crawls your website and suggests what adwords campaigns you should run and runs them for you...
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+Vibhu Satpaul I wouldn't recommend it as a primary strategy :)
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EU Consent Now Required for ALL AdSense Publishers
 
HUGE NEWS -> All Google AdSense Publishers Required to Add EU User Consent Policy to Sites
If you are using Google AdSense and serve any visitors from the European Union, you are now required to ask those visitors permission to use their data. You have probably all come across instances where you see something asking you for permission for cookies on the top of a website, something that is especially common …
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Got the mail from Google yesterday. Sucks, but well... we have to deal with it.
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Very Impressed with SimilarWeb Pro

This is a screenshot from our account with them, looking at keywords that sent search traffic to Moz.com. Their methodology is pretty solid - they have a panel of millions of web users around the world and can capture (anonymously) the keywords they search for, websites they visit, etc. based on clickstream data. Thus, they saw thousands of web surfers search for these in Google, then visit Moz, and it becomes the source for the data.

It's like keyword (not provided) is gone and real KW data is back (at least, a sizable sample set of it).
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+Ben Puddle
Thanks for sharing that, Ben.
Always glad to learn stuff I didn't understand.
By the way, I didn't mean any offense by my statement earlier. 
Was actually hoping that someone would correct me on it. So thanks.
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We're Living in a Two-Algorithm World

My presentation from #Mozcon  shows why both SEO inputs and searcher outputs need optimization: http://bit.ly/onsiteseo2015
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Got to love that Star Wars reference in the title.
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Why Does Viral Content Cause An Ongoing Traffic Lift (after the initial spike)?

And, more importantly, how can we optimize/maximize for that effect? That's the topics of this week's new Whiteboard Friday: http://bit.ly/linkbaitbump
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
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This is good thanks !
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Geraldine Replies to Spammy Link Requests

She cracks me up: http://www.everywhereist.com/pitch-imperfect-in-which-i-waste-everyones-time-answering-spam-emails-again/

Particularly loved the exchange with the vacation cruises company...
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hahahaha old tricks :)
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Superb post

Loved this find from +AJ Kohn. I think the article accurately synthesizes one of the chief challenges of the modern world - the idea that an opinion based in ignorance rather than facts and data is equally worthy of respect.
 
No, It's Not Your Opinion. You're Just Wrong

In other words, you can form an opinion in a bubble, and for the first couple of decades of our lives we all do. However, eventually you are going to venture out into the world and find that what you thought was an informed opinion was actually just a tiny thought based on little data and your feelings. Many, many, many of your opinions will turn out to be uninformed or just flat out wrong. No, the fact that you believed it doesn’t make it any more valid or worthwhile, and nobody owes your viewpoint any respect simply because it is yours.

You can be wrong or ignorant. It will happen. Reality does not care about your feelings. Education does not exist to persecute you. The misinformed are not an ethnic minority being oppressed.

My opinion is that this post is awesome. #reason  
You may think that something is "just your opinion", but often you're just wrong.
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What one liners Just kill yourself. That would be the funniest.
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Pinpoint vs. Floodlight Targeting for Keyword/Content Strategy

When is the right time to use pinpoint content and when is it better to have a floodlight approach? That's the topic of this week's Whiteboard Friday: http://bit.ly/pinpointfloodlight
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Great!
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Have 30 Seconds?

I'd love a little help with a brief experiment. Thanks!
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I love you
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Controlling Search Crawlers for Better Indexation & Rankings

http://bit.ly/controllingrobots

My latest WB Friday covers some standard protocols, then dives deep into some frequent, but often challenging questions about how to user robots.txt vs. meta robots vs. URL status codes vs. Search Console.
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+Boyan Sabev We've seen plenty examples where Google didn't respect the robots.txt file and crawled anyway... Just be aware.
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
Rand Fishkin's +1's are the things they like, agree with, or want to recommend.
21 Tactics to Increase Blog Traffic - How to Drive Traffic to Your Websi...
www.seomoz.org - written by Rand Fishkin

A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As

Expedia.co.uk
plus.google.com

Welcome to the official Google+ page for Expedia.co.uk!

Search Engine Land: Must Read News About Search Marketing & Search E...
searchengineland.com

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

SEO Software. Simplified. | SEOmoz
www.seomoz.org

SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to every

Expedia
plus.google.com

Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo
market.android.com

----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

SEO Pricing & Costs - What Should You Charge / How Much Should You P...
www.seomoz.org - written by Rand Fishkin

As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I

Edmund Scientific: educational toys, gifts, hobby supplies & science...
www.scientificsonline.com

Edmund Scientific features hundreds of science-related toys, gifts & supplies for enthusiasts, hobbyists, teachers, scientists, & kids. Shop

Over Optimization Penalty Speculation | SEER Interactive
www.seerinteractive.com

Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter
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Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

Seattle Children's Hospital - World Class Child Health Care | Seattle Ch...
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Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz
www.seomoz.org - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz
www.seomoz.org - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing & Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist
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16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

Keyword Self-Cannibalization | SEOmoz
www.seomoz.org - written by Rand Fishkin

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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