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Rand Fishkin
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Rand Fishkin

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Moz Completes its 4th Acquisition: Please Welcome +Russell Jones and SERPscape to the Team!

I've also got a sneak peak at the new tool we're building together: http://bit.ly/MozBuysSERPscape
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Always love a new tool.
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We Know Keyword Planner's Data is Wrong; Often by a Lot

But we don't know how much or what the ranges to expect might be.

QUESTION: How would you design a study or experiment to determine what those ranges might look like? What data sources would you use?
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+Chris Corak It's Google... not sure what else to say. However, I'm working on a blog post about keyword research & true search volume from keyword planner post Hummingbird presently.  I'll share it on G+ once it gets edited, redacted & generally rephrased, but it may help strategy wise.


When A=B for a SERP set, the true search volume (that Google allegedly shares with us) is the sum of every semantic equivalent of that keyword -- not the exact match data Google's feeding you in the Keyword Planner.
 (And that ignores misspellings & close variants.)
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Google Can Have Strong Influences on Election Results

http://www.politico.com/magazine/story/2015/08/how-google-could-rig-the-2016-election-121548.html shows how with some interesting data. I think this article overstates the liklihood/risk as, IMO, Google's Search Quality teams are exceptionally careful and culturally conditioned to avoid this type of intentional biasing.
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I don t doubt this. I m pretty sure that they have hands upon election polls to guide middle class voters. Only God knows where they are leading us
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What Happened After Moz Migrated to a Mobile-Friendly Blog?

On April 20th, with just a day to spare, Moz migrated to a mobile-friendly layout. Within a week, the vast majority of our pages received Google's "mobile-friendly" label. But, our mobile traffic never took off and, weirdly, was actually higher (both as a percent and total) BEFORE we moved to a mobile-friendly design!

UPDATE: just wrote a more in-depth blog post about this http://bit.ly/MobileFriendlyImpact

See the graph from GA below for more details:
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OMG! Mobilegeddon has struck!!!
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Why Don't People Pay Attention to Our Marketing?

Probably because they're filtering your messages (email, content, social, etc)... And that's the topic of this week's brand new Whiteboard Friday: http://bit.ly/BrandAsBackground
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+Frank Strong
Hi Frank, it maybe because it using an iframe from wista and am not to sure if G+ allows it or if there are default settings in your own AC, maybe even Rand's G+ he has provided the bitly link directly above, hope this helps
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Seeing it across searches now. Wow, just 3 -> Google Now Only Showing 3 Local Results Instead Of 7 via +Barry Schwartz #local  
After much testing, Google has seem to officially drop the seven local results in the web search results and gone with a 3-pack block. For all the queries I try that would generate, I am now seeing on
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Won't be long before these include paid local ads.
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User Behavior Data as Ranking Signal

IMO, +Dan Petrovic is putting out some of the best, most advanced, most well-researched content in the SEO field right now. If you haven't seen his post on User Behavior yet, check it out: https://moz.com/blog/user-behaviour-data-as-a-ranking-signal
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Yes, You Still Need to Use Keywords... NO, Not Over and Over Again

This week's Whiteboard Friday discusses the topic of how much keyword use/repetition is still needed in 2015: http://bit.ly/KeywordRepetition
If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.
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okay
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Does Making a Site Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

http://bit.ly/MobileFriendlyImpact <----- New post on my personal blog analyzing Moz's shift to mobile-friendly and the ensuing deltas in traffic and engagement
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would …
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Also - wouldn't GWT impression data be a good place to measure impact?
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A Look at Moz's Search Traffic 2013-2015 and the Migration to HTTPS

Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
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obviously the size of moz will be a factor, on a smaller website for a local business it could be much quicker for a smaller site, it would just be nice to see some solid proof of increase in rankings
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Happy to Announce the Release of Search Engine Ranking Factors 2015 by +Moz
https://moz.com/blog/ranking-factors-2015

I'm excited to announce the results of Moz's biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors.

This is the largest study of this kind we've ever undertaken, including our Expert Survey of over 150 professional search marketers, and a ranking correlation survey of over 17,000 keywords.

In addition to the classic signals we've studied in the past, this time we worked with 3 data partners including +SimilarWeb +Ahrefs and +DomainTools to study additional correlations.

The Expert Survey also includes valuable insight into Google's broad algorithm, negative ranking factors, and the future of search.

Take a look, let us know what you think! https://moz.com/blog/ranking-factors-2015
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hi
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A Recent, Popular Piece Argued that Modern SEO Doesn't Need to Be Technical. I Took Issue w/ That on This Week's Whiteboard Friday

My response to the post on Entrepreneur claiming SEO today doesn't need any technical skill/knowledge: http://bit.ly/SEOisTechnical
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No way!! I want to read the original piece!! They must be backed up by the "SEOs" I happen upon on my everyday life... ;) Go +Rand Fishkin !!
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Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
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Logged 5,000+ hours of blogging and 400K miles flown building Moz
Rand Fishkin's +1's are the things they like, agree with, or want to recommend.
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Welcome to the official Google+ page for Expedia.co.uk!

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SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to every

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Welcome to the official US Google+ Page for Expedia! We're here to make traveling easier for you!

World of Goo
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----------- - "Game of the Year" -MetaCritic, IGN, TouchArcade, Rock Paper Shotgun, GameTunnel - Best Games for Android lists - NYTimes, tec

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As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I

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Edmund Scientific features hundreds of science-related toys, gifts &amp; supplies for enthusiasts, hobbyists, teachers, scientists, &amp; kids. Shop

Over Optimization Penalty Speculation | SEER Interactive
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Matt Cutts recently announced during a panel with Danny Sullivan (recapped at SearchEngineLand) that Google would be working on a penalty fo

Geraldine (everywhereist) on Twitter
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Geraldine (everywhereist) is on Twitter. Sign up for Twitter to follow Geraldine (everywhereist) and get their latest updates

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Seattle Children's Hospital is a premier child health care and pediatric center. Recognized as one of the leading US hospitals for children.

4 SEO Presentations w/ Tips, Graphics + Data You Can Use | SEOmoz
www.seomoz.org - written by Rand Fishkin

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do

Rand Fishkin, CEO + Co-founder: SEOmoz Member Profile | SEOmoz
www.seomoz.org - written by Rand Fishkin

Log in · Sign up; Help. Feedback · Request a Feature · Help Desk · Contact us · Features · Pricing &amp; Plans · Community ...

16 Peruvian foods (and drinks) you must try » The Everywhereist
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16 Peruvian foods (and drinks) you must try. posted November 1st, 2011 by Everywhereist. Hey folks – my apologies for the blog being so thin

Keyword Self-Cannibalization | SEOmoz
www.seomoz.org - written by Rand Fishkin

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same

David's one of the finest marketers in the field. I can't recommend him or his services enough.
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