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Rand Fishkin
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Rand Fishkin

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SEO for Voice Search & Conversational Search

My latest WB Friday:
We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search.
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UX vs. SEO: Managing the Tensions & Tradeoffs

This week's new Whiteboard Friday covers those few occasions when UX and SEO come into conflict and require a tough choice:
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Superb piece from Cyrus (as usual)
10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)
How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
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How Do You Tie SEO to the Metrics the C-Suite Cares About?
My latest WB Friday covers an experience almost every marketer has been through:

You: Traffic is up, more pages are receiving traffic, & we've increased rankings on 50 of the terms that send us highly converting visitors.

Board/CxO/Investor: OK... But how does that help the business?

You: Uh, but, obviously... Well, of course it helps!
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Thank you. 
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5 Big Upgrades to Keyword Explorer - A few weeks after launch, and we've already got some big new upgrades in KWE:
#1 - Suggestions filter for questions related to a keyword
#2 - Support for international volume data (not just US volume anymore)
#3 - Automatic keyword grouping in suggestions
#4 - 3X more lists for all accounts
#5 - Improved keyword difficulty score accuracy
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That is really helpful I wish I could know more
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An Amazing Role at SEER Interactive

One of the best firms in our field, +Seer Interactive, is hiring for a director of client services. They're seeking a strong SEO who can speak at events, help bring in new business, and establish processes around bizdev:

If you know anyone, I'm sure +Wil Reynolds and the SEER crew would greatly appreciate a referral (or your application!).
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Ugh. These changes are even worse than I thought....
Interesting: +Bill Slawski covers the patent that describes how AdWords Keyword Planner now reports search volume #seo 
Google has changed a resource that many SEOs have been relying upon for years to discover how much search traffic different words and phrases attracted from searchers each month. It’s been an important tool in content creation and SEO planning for many sites that were hoping to potentially rank well in Google. That change was …
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Ugh. These changes are even Full tường nhé+Rand Fishkin
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We just gave the Mozbar a serious upgrade; check out the new on-page-optimization features inside.
TGIF, friends! But before you head out for the weekend, you'll want to update MozBar and check out the brand new feature we've added. Don't have our SEO toolbar? Download it for free in the Chrome store.
It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.
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+Marty Eigner very weird! Can you screenshot that and send us a note to Thanks Marty and apologies for that.
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Long Tail SEO on WB Friday

My latest Whiteboard Friday dives into the world of long-tail SEO: how to find keywords, target them, and two strategic approaches to the challenge.
The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.
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How do Marketers Measure Work?

Not just the goals or the metrics, but the actual work that goes into those, and whether a particular work item actually has an impact on the things we care about? That's the topic of my latest presentation, now up on Slideshare.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes…
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'Track the work not only progress' nicely covered all the work behaviours. Must read.

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What do you do when the WRONG page is ranking for your keywords?

Today's brand new Whiteboard Friday has a process to help solve this frustrating problem:
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Hey search "burn treatment rurki hiran"
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A vastly superior take on this fake "controversy" from +Rhea Drysdale (who actually knows something about how autosuggest works). 
Do me one favor today. Before you run to share the SourceFed viral video "proving" that either Google or Hillary deliberately manipulated Google to make autosuggest for her more positive, please read this post by Rhea Drysdale, an actual expert in how that works. Thanks. It will save you from making a fool of yourself.

BTW this is not a political post. It's about good science, good data analysis, and better reasoning. Any overtly political comments will be deleted. 
Counter to SourceFed’s claim, the only manipulation of Google’s Autocomplete search results is coming from them, not Google.
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David's one of the finest marketers in the field. I can't recommend him or his services enough.
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