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Ralph M. Rivera
Works at Web.Search.Social
Attended College of Mount Saint Vincent
Lives in Holmdel, New Jersey
984 followers|161,547 views
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Ralph M. Rivera

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This Episode Gets A Little Sticky!

In a good way… because today we talk with Anthony Thomas, one of the owners of +Sticker Mule  – a company that manufactures custom stickers for all your marketing needs.

Oh heck, who are we kidding? Forget marketing. Stickers are just fun!
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule's Anthony Thomas talks about how he does just that.
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“Define your perfect customer and market to them.”

If you’re in business, you’ve heard that a zillion times. Sometimes it’s not easy to define your perfect customer. Beyond that, sometimes it’s harder to turn away the less than perfect customer because they’re willing to pay you. That’s why businesses, especially small businesses, attempt to market to everyone. They think, “Make your message as generic as possible and you’ll land more customers.”

Except you won’t.
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What do the Supreme Court rulings on The Affordable Care Act and Marriage Equality have in common? First, the rulings are unconstitutional. And second, both are a case of the Supreme Court legislating from the bench. Believing these two things to be true requires quite the leap of, dare I say, faith.

I had this discussion on Facebook only to have it deleted so I want to repeat some of my thoughts here. The phrase “legislating from the bench” is nothing more than a marketing phrase. Saying “the Supreme Court is wrong because I don’t agree with them” sounds arrogant, but “legislating from the bench?” That sounds technical. Official. Almost true.

Read on...
It's not a matter of right or wrong. Each generation defines what is constitutional within the spectrum of its own experience. That's the way the framers intended the Constitution to work.
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Not sure why you are so hostile, but thanks for the comments.
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Entrepreneurial Sophie's Choice: Passion or Money? You have a decision to make. Tomorrow you have to work on one of your business ventures. You must pick one. The other dies.
Entrepreneurial Sophie's Choice: Passion or Money? You have a decision to make. Tomorrow you have to work on one of your business ventures. You must pick one. The other dies.
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A Princess And A Pit Bull Enjoy Some Pie…

And thus begins the story of today’s podcast!
That’s a whole lot of Ps and I wouldn’t mind a gold star for getting them all out during the intro.
So What Does That Mean?

Today we welcome storyteller perfectissimo +Katherine Kotaw  of Kotaw Content Marketing. Storytelling isn’t just something she does – it’s something she is. A storyteller, that is.
Katherine and I bonded over pie (virtually) and somehow every conversation we have begins and ends with one.
And as for the pit bulls, well, Katherine realized that pit bulls are actually quite adorable and charming and snuggly. So she decided to rebrand them as such and figured if she could do that… she could do anything.
What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world. And some is about being a darn good storyteller.
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I had so much fun, +Ralph M. Rivera  chatting with you and +Carol Lynn Rivera.  Hope I make your "invite again" list -- I know we have so much more to talk about.
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Ralph M. Rivera

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You can't build them in two hours... and they're probably not worth $4,327.91. But you can still build a good one and profit from it!
What makes a good product? You need a good idea, a definition of success, a grasp on your audience and potential revenue. Here are some things to consider.
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Um...
If you record video, go to networking events, host webinars… or even do something as simple as talk to your clients and prospects… nobody wants to hear you um and er your way through a conversation. Try these ideas to improve your speech.
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Today's podcast episode is our first roadshow ever. We took a trip up to Connecticut to visit the Handsome and Delicious +Mike Brooks to talk about business, the power of negativity on social media and tea. Mostly tea.

Here are some of the highlights:

- SuperFred +tramp lee became the first fan to receive two titles and two salaries.
- Not to be outdone, +Ian Anderson Gray  landed himself a second title as well and we give him a super double secret assignment to do some tea research.
- +Alisa Meredith brings the sexy, but also the bruusajknalkds,blvz.ndc
- We send a shoutout to our superheroes...er....SuperFreds of the week... including +The Kitchen Girl  and +Bob Dunn 
- We discover a fascinating history of the confederate flag.
- We talk about social media and it's impact on your psyche

Unfortunately, brussels sprouts also get a mention.
In light of recent events in the US – a racially motivated shooting and the passage of marriage equality – we decide to take on the sticky subject of sticky subjects and what to do about the inevitable backlash that follows on social media.
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Ah yes, I see. Thank you for clarifying that.
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Do you have a hard time with the word "blog?" - +Ryan Hanley 
Join Donna Moritz and the Content Warfare Podcast for high velocity episode of visual content marketing tactics you'll be able to use today! Listen...
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Listen to your customers. And eat ice cream. So sayeth +Alisa Meredith.
Sometimes all you have to do is watch. Other times, tweaking a question will help you change everything. Pin: https://www.pinterest.com/pin/100627372901183007/
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I think it is time for ice cream now.
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Did I Just Spend $3,891.59 On Toilet Paper?
Did I Just Spend $3,891.59 On Toilet Paper? Is toilet paper a valuable expense for a business?
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Have him in circles
984 people
Brian Hancock's profile photo
Desiree Primus's profile photo
Surfing the Planet's profile photo
trương tư nguyễn's profile photo
Phil Maxwell's profile photo
Jennifer R. Cook's profile photo
Aimeé D's profile photo
Kristen Daukas's profile photo
Ahmed Yassin's profile photo
Work
Occupation
Marketing & creative services for web, search and social.
Skills
marketing, web development
Employment
  • Web.Search.Social
    Co-founder, Principal, present
  • Rahvalor Interactive
    Co-founder, Principal, present
  • Manhattan College
    Professor, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Holmdel, New Jersey
Previously
Riverdale, New York
Contact Information
Work
Phone
(732) 615-0842
Email
Story
Tagline
I love marketing and code.
Introduction
Marketing professional focused on branding, web, search & social marketing. Web developer, writer & web design teacher.
Bragging rights
I've been in the marketing and communications business for nearly a quarter century.
Education
  • College of Mount Saint Vincent
    Communication, 1989 - 1992
Basic Information
Gender
Male
Relationship
Married