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Rahel Anne Bailie
Chief Knowledge Officer, Scroll, developing content strategies to solve business problems
Chief Knowledge Officer, Scroll, developing content strategies to solve business problems
Rahel Anne's posts

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Of interest to Londoners: The next meetup of Content, Seriously has just been announced for May 12th. The theme is content quality, from different angles. We have a speaker from Zurich, a speaker with a case study from a multinational, and a presenter describing the quality perspective from Google's POV. Get your tickets now - they go fast.

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UX for Dummies has a chapter on content strategy!
Need help with UX for #Omnichannel? Get #UX For Dummies by @kpnichols&@D_Chesnut … … via @amazon#UserExperience

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Good advice. Now, just finding time to write!

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Big Design has come and gone for 2014, but +Brian Sullivan and crew are already making plans for a tighter, more exclusive roster for 2015. Watch for it!

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Very excited to receive my copies yesterday. Let the sharing begin!
Hey, content strategists (and future content strategists and maybe-I'm-a-content-strategists and I-think-I'm-in-love-with-a-content-strategists). The new book by +Scott Abel and +Rahel Anne Bailie has arrived. 

Scott says, "Early birds can order their copies of 'The Language of #ContentStrategy' today! The book was produced using structured XML and a wiki. In fact, we created multiple deliverables (print, web, eBook) from a single source."

When technology becomes the confounding force

In under two weeks, I will be going to the UK for a year-long contract, to work on a complex and exciting content strategy project. As part of the ritual of leaving behind, albeit it temporarily, a community of 20 years, I decided to have a get-together, a chance to see all of my friends and colleagues before I head out. I created a guest list, put it into some software, created an invitation, and sent it out. A couple of weeks later, I noticed that more people than not hadn't viewed the invitation yet. What happened?

A few phone calls later, I discovered that many of the "regular" folk (I.e. not working in technology) had not realized that they had a tabs feature in gmail. The invitation had been route to the Social tab, and there it languished, along with unread notices of meet-ups and events. The idea that new features can be rolled out, without preparation notice, and without taking into account what we'd call the change management piece, has become the new pain point. People work on muscle memory. Click here, type that, move the mouse over there...and one day it doesn't work. The user is awakened from their auto-pilot wondering what they were doing, and what they were looking for.

A local UX practitioner told me a story about a library site that listed links on how to get into various webmail sites: Yahoo, Hotmail, AOL, etc. during. Revamp, the IA suggested that this page be removed. The library staff protested vigorously; it seems that thousands of patrons only know how to get to their webmail by going to the library site and clicking on "their link". I don't suggest that the UX never be changed for he better - I happen to love the tabs - but I do think we need to have a better grasp of the consequences for our full range of users before disrupting their workflows, and find multiple ways to communicate those changes to our audiences.

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We've written about the ROI of content strategy. This agency takes it a step further. Is the role of content strategy to support innovation? It's an interesting extension of the ROI argument. If innovation distinguishes a brand from its competitors, then the organization needs a way to efficiently and effectively repurpose the right content, at will, to support that innovation. You can read James Riley's article in The Huffington Post:

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Deane Barker wrote a post about content structure and re-use, and how it irreparably disturbs the narrative flow. Of course, I have an opinion (or 2 or 3) and had to write a response:
Bring on the responses!

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If you're in London ...

Presentation by Joe Gollner:
What happens when a group of Oxford scholars catalogue and add metadata to a collection of 18th century poetry? Joe Gollner, a respected industry leader in the area of content management, structured content, and all things XML, talks about the content, the technology, and the sometimes surprising consequences of bring the two together.

Book launch
Content Strategy: Connecting the dots between business, brand, and benefits has just hit the stores, and Rahel Bailie, co-author of the book with Noz Urbina, will be there to sign books (assuming they arrive from the US on time) and talk a bit about what went into the project.

SPACE IS LIMITED - PLEASE RESERVE with an email to lisa at writebyte dot com.

I've just been in the Amazon bookstores (all 3 of them where our book is being sold), and they all say they're out of stock and on back order. Not true! Don't let that put you off, if you were planning to buy a copy. This seems to be part of the usual journey of a book through the Amazon shop.

And if you do buy the book, please consider leaving a review. It's a bit discouraging at the beginning, when your book ranks below such charming titles as Strategies for Teachers to Encourage Learning. 
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