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Raf Weverbergh
Works at FINN
Lives in Brussels, Belgium, Europe
283 followers|88,319 views
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Raf Weverbergh

PR Resources  - 
 
How the world's best leaders inspire their team through #storytelling : create meaning, give direction and most importantly: show empathy. Or: what Claire Underwood understands about internal communication that you don't. 
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
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Raf Weverbergh

Discussion  - 
 
New research shows just why Claire Underwood is such a Great Communicator - and how you can use these same skills to motivate your team. 
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
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Raf Weverbergh

▬ Public Relations  - 
 
New research on motivational language theory can explain why Claire Underwood is such a Great Communicator (and how you can become one too)
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
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Raf Weverbergh

Just for fun  - 
 
Was this the best press conference ever? 1995: Sony gives a one word press conference, kills Sega with it. 
Twenty years ago this week, Sony's head of development Steve Race gave what is arguably the best press conference ever at the E3 conference - one that led to the demise of a major consumer electronics manufacturer, according to a piece by The Guardian's Keith Stuart this week. (Thanks @tompardoen for alerting me to it).  Here's the backstory.
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Raf Weverbergh

Discussion  - 
 
One thing we notice is that people keep working in those Excel influencer lists because it's just such a pain to clean them, reformat them and upload them to an online application. So we fixed that. We made an Excel upload tool that is so easy and forgiving that you can just throw anything at it and it will still end up looking great. 

I look forward to your feedback! 
Influencer lists in Excel are a massive waste of time. Mustr makes it super easy to import your influencer lists into an online database and clean them.
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Raf Weverbergh

Influence Software Discussions  - 
 
One thing we notice is that people keep working in those Excel influencer lists because it's just such a pain to clean them, reformat them and upload them to an online application. So we fixed that. We made an Excel upload tool that is so easy and forgiving that you can just throw anything at it and it will still end up looking great. 

I look forward to your feedback! 
Influencer lists in Excel are a massive waste of time. Mustr makes it super easy to import your influencer lists into an online database and clean them.
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Raf Weverbergh

Influence Methodologies  - 
 
How the world's best leaders inspire their team through #storytelling : create meaning, give direction and most importantly: show empathy. Or: what Claire Underwood understands about internal communication that you don't. 
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
1
Add a comment...

Raf Weverbergh

General discussion  - 
 
New research on motivational language theory can explain why Claire Underwood is such a Great Communicator (and how you can become one too)
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
1
Add a comment...

Raf Weverbergh

▬ Media Relations  - 
 
Best. Press conference. Ever. 1995: Sony gives a one word press conference, kills Sega. #PR  
Twenty years ago this week, Sony's head of development Steve Race gave what is arguably the best press conference ever at the E3 conference - one that led to the demise of a major consumer electronics manufacturer, according to a piece by The Guardian's Keith Stuart this week. (Thanks @tompardoen for alerting me to it).  Here's the backstory.
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A new #contentmarketing tool: crosspromote your content with friends and influencers on Twitter. Reach a bigger audience with your content every time.  
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Raf Weverbergh

Workflow Suggestions  - 
 
One thing we notice is that people keep working in those Excel influencer lists because it's just such a pain to clean them, reformat them and upload them to an online application. So we fixed that. We made an Excel upload tool that is so easy and forgiving that you can just throw anything at it and it will still end up looking great. 

I look forward to your feedback! 
Influencer lists in Excel are a massive waste of time. Mustr makes it super easy to import your influencer lists into an online database and clean them.
1
Add a comment...

Raf Weverbergh

Discussion  - 
 
New research reveals the financial impact of media relations

Do you ever get the question: "what does good media coverage buy me?" Well: it might replace a line of credit at the bank, for one. But the implications of a new study into the impact of media coverage goes further: it suggests that 

- stakeholders mostly rely on what they read about you in the paper, rather than doing their homework
- you can use your reputation in negotiations with stakeholders
- there is such a thing as bad publicity

Read more on our blog: 
In a blog last year, we talked about how a positive reputation is an important asset for a company, resulting in a measurable impact on a company's bottom line. Newly published research shows an even more direct link between financial performance and reputation: a positive media reputation buys you credit from your suppliers. Yes, that's right: reputation can literally replace a line of credit at the bank.
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People
Have him in circles
283 people
Therese Hansen's profile photo
Teva Riou's profile photo
Sam Feys's profile photo
kevin prinsen's profile photo
Thomas De Bruyne's profile photo
Sander Laridon's profile photo
Jon Norris's profile photo
Capital Assignments Ltd's profile photo
Filip Maertens's profile photo
Work
Occupation
I help brands be interesting and make friends.
Skills
Media, marketing, PR, strategy, positioning, content, social media, community building and activation...
Employment
  • FINN
    Managing Partner, 2013 - present
    I help brands like Michelin, Deezer and Pfizer tell compelling stories across all kinds of media (old, new, social, you name it).
  • Whiteboard
    Editor, present
    I help entrepreneurs and thought leaders from across Europe tell their stories on Whiteboard, an international platform for entrepreneurship. I also interview interesting founders and business strategists from around Europe.
  • HUMO
    Senior Reporter, 2000 - 2012
    I had beers with Johnny Rotten at his house in LA, went undercover at the in house customer support center of the second biggest telco in Belgium, interviewed one of Osama Bin Laden's sons, reported about the Arab Spring from Cairo and did a stint of embedded journalism at the murder squad of the Brussels federal police, among others. And I also interviewed a contract killer once. Some of my work was published in Mail on Sunday, Rolling Stone, Publico (Portugal), The South China Morning Post (Hong Kong) and various German and Dutch outlets.
Basic Information
Gender
Male
Story
Tagline
Helping brands like Michelin, Deezer and Pfizer tell compelling stories at FINN.be. Also building a community of European entrepreneurs and experts at http://whiteboardmag.com
Introduction
Recovering magazine journalist. Now working as managing partner of FINN, a Brussels based corporate comm, PR and digital agency. Founder of a European platform for entrepreneurship. 
Bragging rights
Reached 300 000 readers with Whiteboard in 1 year.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brussels, Belgium, Europe
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