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Raf Weverbergh
Works at FINN
Lives in Brussels, Belgium, Europe
301 followers|94,085 views
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Raf Weverbergh

Collaborative Tools  - 
 
From the makers of MindMeister.com (collaborative brainstorming) comes a great addition to their creativity suite: MeisterTask (collaborative task management). It's fully integrated with MindMeister too - create ideas with your team and go directly to execution with the kanban tool. 
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Raf Weverbergh

Workflow Suggestions  - 
 
As some of you might know, we're building the be all end all tool for communication professionals - and we just released Mustr v2.

We updated our

- mailing engine (now drag and drop)
- picture galleries (also drag 'n drop)
- campaign analytics (including: which photos were downloaded)
- personalised e-mail ("mail merge")
- Twitter feed integration

I'm very curious to hear what you think! You can find all the details here: 

http://getmustr.com/blog/mustr-v2-drag-rop-press-releases-analytics-personalised-e-mails-twitter-feed-integration/ 
Mustr is building the ultimate PR tool for PR and corporate communication professionals: powerful insights into your influencers, drag 'n drop press releases, analytics and Twitter feed integration.
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Raf Weverbergh

PR Resources  - 
 
How the world's best leaders inspire their team through #storytelling : create meaning, give direction and most importantly: show empathy. Or: what Claire Underwood understands about internal communication that you don't. 
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
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Raf Weverbergh

Discussion  - 
 
New research shows just why Claire Underwood is such a Great Communicator - and how you can use these same skills to motivate your team. 
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
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Raf Weverbergh

▬ Public Relations  - 
 
New research on motivational language theory can explain why Claire Underwood is such a Great Communicator (and how you can become one too)
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
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Raf Weverbergh

Just for fun  - 
 
Was this the best press conference ever? 1995: Sony gives a one word press conference, kills Sega with it. 
Twenty years ago this week, Sony's head of development Steve Race gave what is arguably the best press conference ever at the E3 conference - one that led to the demise of a major consumer electronics manufacturer, according to a piece by The Guardian's Keith Stuart this week. (Thanks @tompardoen for alerting me to it).  Here's the backstory.
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Have him in circles
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Raf Weverbergh

Discussion  - 
 
Creativity is a team sport - and a contact sport: a look at recent insights in how creative teamwork works. 
Finding a creative idea with your team is not about waiting for someone to come up with that one good idea out of the blue. Rather, research into creative teams shows that the road ...
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Raf Weverbergh

Self promo  - 
 
Hi, #PR  pros. We have been working hard on a good upload function for Excel influencer lists at Mustr. We have created a system that feels very easy to us, but we want to hear your opinion. Here's the video, we would love your feedback! 
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Interesting - its the first I've heard of Mustr - so I must explore it some more.
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Raf Weverbergh

Influence Methodologies  - 
 
How the world's best leaders inspire their team through #storytelling : create meaning, give direction and most importantly: show empathy. Or: what Claire Underwood understands about internal communication that you don't. 
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
1
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Raf Weverbergh

General discussion  - 
 
New research on motivational language theory can explain why Claire Underwood is such a Great Communicator (and how you can become one too)
Claire Underwood and motivational language theory: how communication can help CEOs improve their organization's performance.
1
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Raf Weverbergh

▬ Media Relations  - 
 
Best. Press conference. Ever. 1995: Sony gives a one word press conference, kills Sega. #PR  
Twenty years ago this week, Sony's head of development Steve Race gave what is arguably the best press conference ever at the E3 conference - one that led to the demise of a major consumer electronics manufacturer, according to a piece by The Guardian's Keith Stuart this week. (Thanks @tompardoen for alerting me to it).  Here's the backstory.
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A new #contentmarketing tool: crosspromote your content with friends and influencers on Twitter. Reach a bigger audience with your content every time.  
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People
Have him in circles
301 people
ben rooney's profile photo
Dorothy Dalton's profile photo
Rob Elamb's profile photo
Teenager Danger's profile photo
Mathieu Van Mulders's profile photo
Pedro Santos's profile photo
Xavier A's profile photo
Whiteboard's profile photo
dstarz dragulia's profile photo
Work
Occupation
I help brands be interesting and make friends.
Skills
Media, marketing, PR, strategy, positioning, content, social media, community building and activation...
Employment
  • FINN
    Managing Partner, 2013 - present
    I help brands like Michelin, Deezer and Pfizer tell compelling stories across all kinds of media (old, new, social, you name it).
  • Whiteboard
    Editor, present
    I help entrepreneurs and thought leaders from across Europe tell their stories on Whiteboard, an international platform for entrepreneurship. I also interview interesting founders and business strategists from around Europe.
  • HUMO
    Senior Reporter, 2000 - 2012
    I had beers with Johnny Rotten at his house in LA, went undercover at the in house customer support center of the second biggest telco in Belgium, interviewed one of Osama Bin Laden's sons, reported about the Arab Spring from Cairo and did a stint of embedded journalism at the murder squad of the Brussels federal police, among others. And I also interviewed a contract killer once. Some of my work was published in Mail on Sunday, Rolling Stone, Publico (Portugal), The South China Morning Post (Hong Kong) and various German and Dutch outlets.
Basic Information
Gender
Male
Story
Tagline
Helping brands like Michelin, Deezer and Pfizer tell compelling stories at FINN.be. Also building a community of European entrepreneurs and experts at http://whiteboardmag.com
Introduction
Recovering magazine journalist. Now working as managing partner of FINN, a Brussels based corporate comm, PR and digital agency. Founder of a European platform for entrepreneurship. 
Bragging rights
Reached 300 000 readers with Whiteboard in 1 year.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brussels, Belgium, Europe
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