New research confirms that you should spend more time looking for "supernodes" on social media (and in real life). We already knew that highly connected and popular people had a huge influence on their network - but new research recently uncovered a third and previously unknown "trick" that superconnected people can play on their network. It's called "the majority illusion", and it has a profound impact on how you should approach your #PR efforts.
The majority illusion: the science of influencing the majority through a minority of highly networked people | FINN
A few months ago, we blogged about the importance of network theory ("graph theory") for PR professionals. New research, published last month, is another reminder how crucial this field is for PR today.
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